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Women in the Media

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The Image of Women in The Media
Cheneka Wright
PHI 208: Ethic and Moral Reasoning
Instructor: Justin Murray
June 7, 2016

We all seen the different stereotypes that the media has portray women to be from the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek phalanx. There has to be said that there have been some strides that have been made in which the way that women are portrayed in films, television, and even in magazines, and this has been over the last few decades. The presence as well as influence of women behind the scenes has also grown in many ways that were not so before. But have we come far enough. So my question is Has the Portrayal of Women in Today’s Society Health Role Models to Our Young People of Today? With the television shows that are aired on a day to day basis it’s hard to expect the portrayal of women to be any less than what it is…..negative. Is there an obligation for the media to show young people a more positive image of women or is it a duty of the parents?

The notion of common good does not just happen. Establishing and maintaining it is the responsibility of everyone. Maintaining the social conditions from which we all benefit requires the cooperative efforts of all citizens. These efforts pay off with the media assuming a frontline responsibility to promote the awareness and shared understanding of common good as well as emphasizing that most social problems grow out of widespread pursuit of individual interest (Egde, 2015). We live in a world where the media has a vast amount on our youth and young people. Shows like Bad Girls Club, Housewife (of whatever city), Love and Hip Hop are just a few of the reality show that are on the television now days that have a negative image of women and the way they act. Television duty is to start to show a more positive light on women for the women of our generation. Being in the public is not an easy job and should not be used to raise our children, but they are public figures and rather they like it or not out role models for impressionable young minds, as adults we have a responsibility to teach our kids what is right and wrong and how to treat each other. Television is a form of entertainment and should be used at just that and not to glorify the negative images that it profiles. Reality television give the impression that it’s ok to be a bad girl or boy and that one is above the law because of the fame that one may have. A lot of the reality stars have become celebrities because of the negative behaviors that they are known for on the shows that they were a part of. With all of the negative things that the media has chosen to show on t.v. there has been more of a negative response of the young people growing up today. The media has a responsibility to show what is in the best interest of the community and show what is going on in a healthy way. The media should be using the platform that it has on help show what’s best women and showing the best that we can be. It has a duty to show that women are a important part of society and how we want what is best to our families as well as the community. There are more women that are in high profile position in the community and are doing what is best outcome for everyone. Showing teens more of these women in more of a positive image I believe would have a better outcome for teens coming up now days, it would show them that being a bad girl or being in the center of some drama is not the what is going to give them the image that they are really wanting. But not only do the media show women in a negative way in the way that we behave but also in the way that we look.
A woman’s appearance has always been a topic of discussion. In the media there has been many different images in which women have been seen in, the hot blond that has little to nothing on to the overweight smart girl. With both of these images it has given young girl a impression of what women should look like. In 1960 a story called to Kill a Mockingbird made it’s debut in which a young women who was what is called gifted or very educated. The narrator Jean Louise Finch is struggling with the society’s perception of femininity and what society’s expectations of what women should be. Since 1960 considerable research has been published on society's expectations and attitudes toward females. Men think the most important qualities in the ideal woman are attractiveness, sexiness, and kindness.1 The media suggests females should value physical beauty and marriageability.2 Girls should be obedient, caring, pretty, and polite ( Worley, C. 2015). The media has continued to show images to where women are never both smart as well as educated, and these images have implied that women have to be one or the other never both. Being sexy will always out doing being educated or very smart in a mans world. These unreasonable expectations and attitudes can create serious internal strife and negative self-perceptions for gifted girls. When females are told from a very young age that looks and sex appeal are what count in this world, they begin to hide their talents and abilities. They begin judging themselves through the eyes of those around them, craving approval, while losing a sense of who they are and what they want to accomplish. Gifted girls' increased levels of awareness, sensitivity, and potential can also magnify their conflicts and losses (Worley C. 2015). The media puts out this stereotype that the hot blond is happy with herself because of her looks and that she is a mean girl to all the other girls that don’t look like her or her friend. Moderation in emotions and passions, self-control, and calm deliberation not only are good in many ways but seem even to constitute part of the person’s inner worth, and they were indeed unconditionally valued by the ancients (Kant, I. 2008), is something that is missing from the portrayal of women in the limelight.

So I ask does the media have a moral duty to show women in a more positive light and not just as a sex symbol, or a fat smart girl. Some would say that over the past decades that roles that women have played have changed and for the best. But over the last five gender- roles portrayals in advertisements and social media has changed in accord with the changing of roles of women in society. In 1953, only 23.4% of women weren’t in the labor force. At that time, advertisements typically portrayed women as objects of sexual gratification, or spouses, homemakers, and mothers whose characteristics were passivity and dependence on men. So with that said women’s roles with media and social media has come a very long way Women have always played in some of the roles that they now but with the changing technology and growing social media the portrait of women is more accessible and part of everyday life. Among visual or social media has a particularly powerful impact on reinforcing out gender-role attitude. values. Belief. and behaviors in a world where the action of celebrates and people in high profile position are more assessable then before we see everything good or bad. Women in some ways have successfully change the ways that women are seen in the media but there is still a long way to go before it’s completely accurate on the things that woman can really become.

References

Worley, C. (2015). The perfect girl syndrome: Perfectionism and self-esteem in gifted girls. Parenting for High Potential, 5(1), 6-7,15. Retrieved from http://search.proquest.com/docview/1766806293?accountid=32521

Kant, I. (2008). Groundwork for the metaphysic of morals. In J. Bennett (Ed. & Trans.), Early Modern Philosophy. Retrieved from http://www.earlymoderntexts.com/pdfs/kant1785.pdf (Original work published in 1785)

R Mahdavi, I. (2012). Media coverage of corporate social responsibility. Journal of Academic and Business Ethics, 5, 1-5. Retrieved from http://search.proquest.com/docview/1011487522?accountid=32521eferences

"The impact of women in advertisements on attitudes toward women." Sex Roles 36.9-10 (1997): 573-583.

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