...Marketing Excellence Student’s Name Institutional Affiliation 21st January 2015 Marketing Excellence -The Ritz-Carlton The Ritz-Carton Hotel places special emphasis on their customers’ satisfaction through their vital and unmatched customer service. The Hotel ensured this is possible by reinventing the customers’ view and experiences of the customer service in a luxurious hotel. The Hotel has the finest facilities such as private baths, fresh flowers and personalized customer service, which is unlike other five star hotels. As other competitors concentrated on defining themselves through facilities, amenities and the prestigious rooms, Ritz-Calton took a different direction - unique emphasis on customer service and experience. Ritz-Calton ensures that all guests have a memorable experience at the hotel by meeting their every need, including those needs and wants that are unique to them. In order to compete effectively with other five star hotels, Ritz-Carton Hotel ensures that the staffs are well trained on how to handle the customers. The staffs are trained on the three steps of consumer service that involve welcoming the customer in warm sincere greetings , ensuring the full satisfaction of the customer’s needs during the stay at the hotel and finally a fond farewell and letting the customer know that he/she is welcome again. The guests are treated with utmost respect and warmth that ensures customer is fully satisfied (Alsabbagh & Ahmad, 2013). This ensures that...
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...attention of the audience, and thus the effectiveness of getting your message across. • Since we can’t read and listen at the same time, this basically tells the audience to read directly off the slides and stop listening to you. Let your slides breathe. It lets your audience listen to you. Do not use the slide as a manuscript → Break up your bullet points into separate slides → Images say more than a thousand words Images tend to catch people’s attention! powerful and make the message more is beautiful THINK THINK THINK View every slide as an advertisement that should catch the audience attent!on and wow them! and WOW them Info- graphics are amazing how should you present information the answer is infographics % Will google Infographics After...
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...4. Describe virtual world and list their characteristics. A preliminary definition of Virtual Worlds supplied in (Barfield et al., 1995) states that: “Virtual Worlds are interactive, 3-dimensional virtual environments supported by a computer that implement multiple senses which can be used within”. Bartle (2003), gives a more descriptive definition introducing some new features: “Virtual Worlds offer automated rules that enable users to change the world they live in. Users are represented by avatars and interact with each other in real-time. Finally, a Virtual World is shared and characterized of persistence, preservation and duration as it keeps exist and evolve even if the participants do not interact”. The definition supplied by Dickey (2005a) focuses on the fact that 3-dimensional virtual environments differ with each other although most of them implement three common characteristics (illusion of 3D environment, representation through avatars, interaction and communication tools). According to the definitions cited above there is not a single concrete definition that encompasses all the characteristics of Virtual Worlds. These characteristics strongly depend on the point of view, but a common set includes: i) Operation in Real-time (synchronous), ii) Awareness of Space, iii) World’s size, iv) Persistence, v) Networks of people, vi) Use of Avatars, vii) Immersion, viii) Interactivity, ix) Use of Objects (along) with scripting, x) Support of various multimedia types and xi)...
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...Strategic positioning and planning is a very important aspect of growing a business. Having the entire organization aware of that strategy so that everyone is on board and working towards the same vision, mission and goals is the key to achieving the goals of that strategy. In my opinion Zappos has done a good job in many areas of their strategic planning; they have used their balanced scorecard approach to strategically align themselves in an advantageous position in line with Porter’s Five Forces theory. They were the first to offer their products in the differentiated approach that they have taken, “A Service Company that sells shoes.” Their main goal is to “WOW the customer” and all others that they happen to have relationships with, including suppliers and everyone else in their supply chain, by providing excellent service. Their Competitive Advantage is their company culture and core company values. Employee satisfaction and enthusiasm is key to their culture and they go above and beyond to ensure that taking care of their employees, and making sure that a fun, family atmosphere is maintained in order to have happy employees, with freedom and autonomy, to then be able to ensure that they will in turn make happy customers. They have made suppliers their allies instead of thinking of them as the competition. They have vertically aligned themselves with other websites to alleviate some of the worry of competition as well as positioned themselves to offer their “powered...
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...to concentrate more on what I want out of negotiation (mistake 1), in many situations I have made mistake 2 and 6 too. However after reading this article I came to know how I should avoid the mistakes. I always try to see every negotiation with viewpoint of both parties, and that also helps me to find the middle ground. BATNA (best alternative to a negotiated agreement) is the new area for me to learn and improve on. I was in that many people who would withstand the damage with bargaining power. Now I know how I should evaluate my BATNA alternative when it comes to tough negotiation. But I am amazed with the last column in article which talks about superior negotiations. If this trick really works, it will be amazing. I need to practice that for sure some time somewhere. Wow, this article is really an eye opener for me. Fluid Teams: Solution to the problems of unstable team membership: Gervase R. Bushe, Alexandra Chu: I partly agree with the points provided in this article. Fluid teams does help to allow the use of specific skills of people required for a specific project, however I have not came across of any situation where teams members have taken disadvantage of being in same team to drive the decisions for their personal benefits. It is for sure a point of debate how the unstable teams help to maintain the high level vigilance. I agree with the fact that teams don’t develop into effective teams if the members of the team don’t feel that they belong to the...
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...welcome to ____ I am Timothy Buttons and tonight we will be viewing citizen journalism and how it is affecting the world of media today.” | | | | | 3 | samuel walks through the library between the bookshelfs eventually making his way to his seat which is infront of a green screen. | “citizen journalism is a new media which allows every day people to join in on the media industry and take control by recording and documenting information themselves and sharing it with the rest of the world via social media. Or local news stations” | | | | | 4 | Footage of Haiti earthquake and the 9/11 diaster. | “ World news such as the Haiti Earthquake and the 9/11disaster were first reported by citizen journalist who witnessed the chaos first hand.” | | | | | 5 | Image of a haiti article | “ images and information used in this article were captured and recorded by ciitzen journalist…..” | | | | | 6 | Samuel sits on chair | “oh yeon-ho, is the creator and founder of, ‘OhMyNews.’ Yeon-ho designed this website to allow others to source their own information and … | | | | | 7 * * * * * * * * * * * * * * * * * * * * * * 7 | Images of the, ‘Oh my news’ website are displayed on screen, with statisitics of how many users etc. | - Oh Yeon-Ho...
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...help lure customers away from Google's Android and Apple's iOS5. Nokia, along with the operating-system maker Microsoft, calls it the company's "first real Windows phone". The Lumia handsets use Windows' new operating system 7.5, or Mango, which also runs on recently-launched phones by rivals Samsung and HTC. MARKETING COMMUNICATION AT NOKIA LUMIA Objective: The key objectives, according to Mr Elop, are “to foster the device trial, gain apostles thanks to the incomparable customer experience the new family provides, attain unbeatable word of mouth and eventually reposition Nokia, as the preferred brand for smart phones.” They recognize their strategy as “youthful and revitalizing” and launched their campaign under the taglines “The Amazing Everyday” and “Live adventure everywhere”., which intends to convey the message that life is full of small adventures and Nokia smartphones help...
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...Inside the Native American Museum of the Smithsonian starts off with a video that greets visitors in English and tribal languages. There is a gift shop and, down the hall from it, a restaurant. To view the exhibitions, you have to go up to the third and fourth floors. There the first things they'll see are display cases that include arrowheads, dolls and animals. Very beautiful ,but the objects are presented in no obvious order. The very old and the very new are mixed together. They say you must consult a nearby computer to get more information. The Native American museum was very informative and descriptive with everything. I wish it was less words and better things to see there. I learned about Navajo codes and how the Navajos lived. Also,...
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...understand that the video was going toward the play into artificial intelligence and that was more than likely his play on the narration, but it was hard to follow and to absorb. The narration lacked the warmth and emotion a human would have put into the narration. The video lacked the attention grabbing WOW factor that are needed to keep anyone’s attention and help him or her retain the information. I would have used a human for narration, used brighter font and backgrounds. Over the course of seven weeks we have learned about many of the influential psychologist throughout history and their contributions to the field of Psychology. Meneton touched on a few that were influential but he also left out some great accomplishments that were amazing to me. He never once mentioned the women that fought for a place in the male dominated world of psychology. Christine Ladd-Franklin is one of them; she paved the way for women in everywhere. Although Pavlov was a contender and is well known even by non-psychologists for his classical conditioning he paved the way for psychology to develop into behaviorism. Meneton didn’t mention what I found to be fascination was the amazing story of Pigeons in a Pelican. B.F. Skinner helped develop a wonderful yet scary program for our military that never really came to fruition. It was brilliant and a wonderful showcase of his research and intelligence. Pavlov, John B. Watson and B.F. Skinner paved the way for the psychologists of the 20th...
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...Human Gastro-intestinal Tract Alec (Huu) Tran BIO/101 March 5, 2014 Ricardo Altschul Human Gastro-intestinal Tract Human gastrointestinal tract or digestive tract is considered one of the major organs in the human body. It helps the body digest foods and liquids then break it down into nutrients for the body to absorb. Once the food is place in the mouth, it is the starting of the digestive system. After the teeth breaks the food into smaller pieces mixed with saliva, they travel down the esophagus. The esophagus is the hollow muscular tube where it guides the food to the stomach. It guides the food by contracting its wall wave like muscles. The stomach is where the food gets further breaking down. The stomach heavy muscle walls, as a grinder, mixes the digestive liquid The digestive system. (2013) (produce by the stomach) helps process the food into fluid or paste. After leaving the stomach, the food enters the small intestine. Inside the small intestine, the food gets next stage of breaking down. The small intestine took the enzymes from the pancreas and the bile the liver provided, mixes in the food breaking it down further. The gallbladder also plays a big role in this process. It acts as a transport duct between the liver and the small intestine. At this stage, the small intestine also absorbs the broke down food nutrients into the bloodstream. The waste products leaving the...
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...ROCKET FIBER SIENA HEIGHTS UNIVERSITY Strategic Mgmt. of Innovation (OA) Instructor: Gregory Smith April 1, 2016 There is a large number of high speed internet companies that offer a large range of services and promise customers that they offer the fastest online speeds. Comcast is considered one of the fastest and the most expensive of the online services. They started offering their services in a bundle package of cable, phone, internet and home security to receive a maximum profit from consumers. WOW (Wide Open West) uses Comcast cable network but, charges its customer’s a fraction of the price and still gains a profit by doing so. The second largest internet provider is AT&T, they have a long history of always servicing residential customer. Now, with the introduction of U-verse a few years ago; they are one of the top giants in the cable television, internet, phone and home security industry. The newest internet service provider to enter this crowded field is Rocket Fiber. Rocket Fiber was founded last June by Marc Hudson, COO Edi Demaj and chief technology officer Randy Foster. All three of these individuals were employees of business man Dan Gilbert’s Quicken loans or Bed Rock Real Estate Services. They introduced to him the idea of high speed internet service that is one thousand times faster than cable or dsl internet. Mr. Gilbert liked the idea so much that he invested in it right away. The business man has invested so much into...
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...Strategies Lab 1 Mod 3 Well there’s always several good questions People are always wondering where good ideas come from how did the good ideas that reshape Americas future in the 1800’s come from? In the past before the Rise of Coffee and Tea was Beer and Wine where the idea processing was bad and always drunk all the time so when America went from a depressant to a stimulant ideas started rolling on the right track. Like a train track when the people relied on beer and wine for ideas was like adding Tons of butter to the railroad tracks the train always kept falling off topic. But when America switched to Tea and coffee the train tracks stayed on target and never fell of the track once. So what I’m saying is that America should have started drinking coffee sooner to help develop good water to eventually rely on the stuff for sources of good knowledge. But another most important thing about the ideas overall is the space the surroundings you finds yourself in like go to a coffee house talk with other people with different kinds of expertise. Eventually after talking with those people regardless of where you meet them just tossing a few ideas around eventually generates a good idea. But on the flip side of the coin they could also generate bad ideas as well as good ones. Sometimes hteres idea processes like the slow hunch where I person heard of an idea and puts it together like a mentally long puzzle and uses logic to put the puzzle pieces together. They happen in mere moments...
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...The first section lists the important facts, findings from the case study. This is further elaborated to list key challenges faced by Flight Centre. Based on the facts and key challenges alternative solutions have been provided in the second section. Final section of the report mentions the recommendations and implementations for the company to improve the current situation. Flight Centre is one of the largest and most successful travel booking agencies. First Flight Centre store was opened in 1982, the current number of stores in Australia is more than 680. The company’s vision is to be the most successful travel company, delivering best possible experience to its customers and partners Objective of Flight Centre 1. Providing amazing travel experience at best prices 2. Providing excellent customer services with highly trained experts Findings Flight Center conducted a customer experience survey for 219 Australian stores, 9058 survey responses were collected. The survey results provided in the case study have been analyzed in this document. Facts from the case study are listed below: 1. Willingness to recommend - The metric represents likelihood for customers recommending Flight Centre to friends or family. This metric is reported as the highest as well as the lowest contributor to the revenue growth of the company....
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...Teacher Interviewed: School:l Grade: 7th grade Number of years teaching: 3 Background Information: Ms. Voltz is someone who is passionate about Language Arts. She always knew she wanted to be a teacher. She is not married yet but hopes to get married soon. She is a very caring and kind person. One of the things that she loves the most are babies besides her students. She hopes to have some of her own one day. I had the amazing opportunity to interview my sister’s 7th grade teacher. I had a chance to really get to know her on a field trip I chaperoned in the summer. In the field trip I got to see the close bond the students had with her. She is very kind and has an amazing sense of humor. The students love to be around her; when I ask my sister who her favorite teacher is, she answers “Ms. Voltz.” Ms. Voltz is the type to try to help others in whatever she can. She shows a positive attitude and always has a smile in her face. During my interview, my goal was to really see how she gets the close bond with her students. I got good advice with her answers. To follow, are the questions I asked Ms. Voltz. 1) How did you feel about special education students in your classroom? 1. “I like an inclusive classroom because it allows all students to get the same education. However, it is a little challenging to have a student at a second grade level in a classroom with a student at a 11th grade level. Differentiated instruction is a skill that works, but again, it is challenging for...
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...something that you can put in a lot of information and picture in and it is easy to grab and look over. It is great because you can place brochures around your center and in the community. The brochure can have a lot of great selling points in it. As the book states you can put your name, address, telephone number, a map showing location of the program, sponsorship of the program, and enrollment procedures, which I think is a great way to inform people of your center. (pg. 354) I would also put pictures of the center and any awards that the center has gotten. The next plan I chose for marketing was a website. I think in today’s world you have to be up to date with the technology. Everyone is using the computer and using the web for finding lots of information. Your center should definitely have a website involving similar information to the brochure, but you are able to do a lot of different things with websites. You can put up videos and change the website often to update it with most current information. You can put bios on your staff and put up weekly lessons plans. Websites are a key tool in marketing. You can put up a comment board and let families comment on your website. You can control everything that is on your website and that makes having a website a good marketing tool. Lots of people try and find out as much information about your center before they enroll their child, so having an up to date website would be a great way to put information about your center. I think the...
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