...How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior MICHAL HERZENSTEIN herzensteinm1@simon.rochester.edu SANJOG MISRA misra@simon.rochester.edu STEVEN S. POSAVAC posavac@simon.rochester.edu Simon School of Business Administration, University of Rochester, Rochester, NY 14627 Abstract Data from 1081 adults surveyed by the FDA were analyzed to explore consumers’ attitudes toward direct-toconsumer advertising (DTCA) of prescription drugs, and the relation between these attitudes and health related consumption behaviors. We report the favorableness of consumers’ reactions to DTCA, and more importantly, demonstrate that consumers’ attitudes toward DTCA are related to whether they search for more information about a drug that is advertised, and ask their physician about the drug. Finally, we document how consumers’ attitudes towards DTCA relate to the prescription writing behavior of their physicians. Mediation analyses that more fully explicate these findings are discussed. Keywords: direct-to-consumer advertising, consumer behavior UK-based Boots Pharmaceuticals aired the first Direct-To-Consumer (DTC) television advertisement of a prescription drug in 1983. The Food and Drug Administration (FDA) subsequently ruled that the ad violated regulations that detailed information about side effects should appear in the ad in a readily understandable format, and consequently required Boots...
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...Article Review Prerequisites for Effective Implementation of Telemedicine: Focusing on Current Situations in Korea INFS 430 – 10 – Global Issues in Information Systems February 15, 2016 SUMMARY Telemedicine is the use telecommunications and information technology to provide healthcare to patients located in the remote or distant locations. For example: people staying in the mountainous areas or islands can get medical services right at their home with the help of smart devices or patients who cannot go to the hospital for some reason. This article discusses the prerequisites for implementation and use of telemedicine in Korea. There is a study that was performed comparing the utilization of telemedicine in various countries versus Korea. Where other countries are benefiting from the practice, Korea struggles with setting these up as the healthcare structure of Korea has a low proportion of public healthcare and most patients are taken care of by few large tertiary hospitals. Korea had to use telemedicine when in May 2015, the Middle East respiratory syndrome corona virus (MERS-CoV) was spread in the hospitals in Seoul and hence, the patients were placed in isolation in their homes or other medical facilities. Since it requires all the involved parties to be on-board, a comparison study and other analysis based on the pilot program were conducted to figure out the prerequisites for the effective implementation of telemedicine...
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...Tertullian the author of The Prescriptions Against the Heretics is in no way apprehensive in his characterization of the heretics that were speaking against the Holy word of the Lord. In his prescriptions he contends that the heretics, specifically the Gnostics who believed the pathway to salvation is through intellectual seeking which allows them to be closer to their God, are amiss in their justification. He then goes one step further and attempts to identify the root of the heretics motivation, that being the study of philosophy. “… we ought not to be surprised ether at the occurrence of the heresies, since they were foretold”, states Tertullian in Chapter 1 which embodies the thinking of the Christian writers of the time. Given the fact that heretics and naysayers were prophesied in the religious texts these Christian scholars were always on the defense and ready to repudiate any claims made against the church, no matter how much validity there was to the argument. To begin Tertullian asserts that the prevailing heretics would in fact be those that call themselves Christians as well, “ The Lord teaches that many ravening wolves will come in sheep’s clothing. What is this sheep’s clothing but the outward profession of the name “Christian””. He then claims that the heretic is “self- condemned”, that being because “he chooses for himself the cause of his condemnation”. Yet his essential argument is that the nucleus of the heresy is philosophy, “It is philosophy that supplies...
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...Sydney Banks Jeremy Bearden English 101 16 November 2015 Dying With Dignity The right to physician-assisted death is a major issue that concerns people all over the United States. Today, different types of fatal diseases can now be identified through the use of science and high-level technology. Thousands of innocent people fall victim to these different types of illnesses each year in the United States. Physician-assisted death, also known as PAD, is the practice of a physician providing a patient the means to take his or her own life through the use of a lethal prescription. If taken, this prescription can kill instantly and painlessly. (Quill) The term euthanasia should not be confused with PAD. Unlike PAD, the physician performs the act in euthanasia, while PAD is performed solely by the patient. The debate goes back and forth between whether a terminally ill patient should have the right to choose a physician–assisted death. Some are against it because of religious and moral reasons. Others are for it because of their compassion and respect for the dying. Physicians are also divided on the issue. As the debate unfolds, many arguments arise on this topic of the legalization of this act in all fifty states. Physician-assisted death is a very important matter and it should be legalized by every state within our country. Currently in the United States there are a total of five states that have legalized physician-assisted death. These five states include Oregon, California...
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...Complete Course - Saint (Assignments- Dqs - quizzes) IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/MBA-570-Complete-Course-Saint-5555500012.htm?categoryId=-1 If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com MBA 570 assignment 1 This writing assignment should be in an essay format. It should use twoor more published news or academic articles which are less than a year old as cited references. In your essay, you should answer the following questions: • What are value stocks? • What are growth stocks? • What is the reasoning that investorsuse for purchasing valueor growth stocks? • Has valueor growthinvesting worked best over the long term? • Do you prefer one of the Find recent examples of news articles in which someone is described as a valueor growthinvestor . How successful have theybeen with this method? The essay will be in APA format and be 500-1,000 words in length . See the rubric on the next page for complete grading criteria Hint: One wayto find information for this assignment is to use the library’s database for the Wall Street Journal or Barron’s and search for a recent article with the words “value investor” or “growthinvestor” in the text of the article MBA570 assignment 2 Assume that you are a corporate manager that needs to make an important decision. Your company currently has its largest factory (700 employees) located in the Midwestern United States...
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...Appointment Scheduling and Information Collection Step 2. Patient Check-in and Payment Collection Step 3. Rooming and Measuring Vital Signs Patient Examination and Documentation Step 4. Patient Checkout Step 5. Post-Visit: Coding and Billing Post-Visit: Reviewing Test Results Coding and Reimbursement in Electronic Health Records Computer-Assisted Coding Clinical Tools in the Electronic Health Record Decision-Support Tools Tracking and Monitoring Patient Care Screening for Illness or Disease Identifying at-Risk Patients Managing Patients with Chronic Diseases Improving the Quality and Safety of Patient Care with Evidence-Based Guidelines E-Prescribing and Electronic Health Records Keeping Current with Electronic Drug Databases Increasing Prescription Safety Saving Time and Money LEARNING OUTCOMES After completing this chapter, you will be able to define key terms and: 1. 2. 3. 4. 5. 6. 7. 8. 9. List the five steps of the office visit workflow in a physician office. Discuss the advantages of pre-visit scheduling and information collection for patients and office staff. Describe the process of electronic check-in. Explain how electronic health records make documenting patient exams more efficient. Explain what occurs during patient checkout. Explain what two events take place during the post-visit step of the visit workflow. Describe the advantages of computer-assisted coding. List three decision-support tools the EHRs contain to provide patients with safe and effective health care. List...
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...talking or communication. • Joint problems. HOW CAN I TALK WITH OTHER PEOPLE ABOUT CEREBRAL PALSY? • Be honest about your condition and how it affects you specifically. • Answer questions people have. • Help people understand that CP is related to muscle and motor skills, and does not affect your intelligence. • Let others know how they can support you. HOW CAN I DEAL WITH THE STRESS OF HAVING CEREBRAL PALSY? • Take care of yourself. Exercise regularly, eat a healthy diet, and get enough sleep. • Practice ways to relax, such as yoga or listening to music. • Try using healthy distractions like hobbies or reading. • Get massages. • Spend time with family and friends. • Prepare ahead of time for challenges. For example, if you are starting at a new school, go to the school before your first day so that you know your way around. FOLLOW THESE INSTRUCTIONS AT HOME: • In addition to physical therapy, consider doing: ○ Speech and language therapy. ○ Therapy to help with daily activities and work (occupational therapy). ○ Therapy that involves fun activities (recreation therapy). This may include playing sports and going to cultural...
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...that are issued by the U.S. Supreme Court. Discuss the implications of these decisions to business. LEG 565 Week 2 Discussion 1 "Types of Resolution" Please respond to the following: * Differentiate among arbitration and other non-judicial methods of alternative dispute resolution. For each method, offer one type of business case that might be settled in this manner. * Take a position on the pros and cons of e-Courts and e-Dispute resolution. Discuss whether or not you would prefer this method of settling your court case and state why. Determine what types of cases are best suited for e-Courts. LEG 565 Week 2 Discussion 2 "Types of Torts" Please respond to the following: * Differentiate between the types of torts and provide an example...
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...Scheduling and Information Collection Step 2. Patient Check-in and Payment Collection Step 3. Rooming and Measuring Vital Signs Patient Examination and Documentation Step 4. Patient Checkout Step 5. Post-Visit: Coding and Billing Post-Visit: Reviewing Test Results Coding and Reimbursement in Electronic Health Records Computer-Assisted Coding Clinical Tools in the Electronic Health Record Decision-Support Tools Tracking and Monitoring Patient Care Screening for Illness or Disease Identifying at-Risk Patients Managing Patients with Chronic Diseases Improving the Quality and Safety of Patient Care with Evidence-Based Guidelines E-Prescribing and Electronic Health Records Keeping Current with Electronic Drug Databases Increasing Prescription Safety Saving Time and Money LEARNING OUTCOMES After completing this chapter, you will be able to define key terms and: 1. 2. 3. 4. 5. 6. 7. 8. 9. List the five steps of the office visit workflow in a physician office. Discuss the advantages of pre-visit scheduling and information collection for patients and office staff. Describe the process of electronic check-in. Explain how electronic health records make documenting patient exams more efficient. Explain what occurs during patient checkout. Explain what two events take place during the post-visit step of the visit workflow. Describe the advantages of computer-assisted coding. List three decision-support tools the EHRs contain to provide patients with safe and effective...
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...the NMC is protection of the public. It does this through maintaining a register of all nurses, midwives and specialist community public health nurses eligible to practise within the UK and by setting standards for their education, training and conduct. One of the most important ways of serving the public interest is through providing advice and guidance to registrants on professional issues. The purpose of this booklet is to set standards for safe practice in the management and administration of medicines by registered nurses, midwives and specialist community public health nurses. Standards for medicine management replace the Guidelines for the administration of medicines 2004, although many of its principles remain relevant today, for example: “The administration of medicines is an important aspect of the professional practice of persons whose names are on the Council’s register. It is not solely a mechanistic task to be performed in strict compliance with the...
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...It might be that you take a position on a topic that is hotly debated (e.g. are first person shooter computer games good or bad for pre- teens to be playing?) Or it might mean that you look at a technology development and posit a position using one of Postman’s five dimensions (e.g. Who are the winners and losers when we equip knowledge workers with company provided mobile devices? Or: what are the unanticipated systemic impacts of equipping knowledge workers with company provided mobile devices? Or: What are the underlying big ideas behind a society of workers enabled to carry mobile devices so that they have access to the Internet from everywhere most all the time? Note that you wouldn’t try to address all three of these questions in one paper; probably just one of them — though I note I might have to touch on the second question in this example to adequately answer the first.) 2. Your paper should be a deep dive into a very specific topic rather than a survey of a general topic. The latter will be graded rather harshly. I provide a topic list toward the end of this document as guidance toward your selection. 3. You must take...
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...medicalization kept neutral, simply humans problems being treated as medical ones, whether beneficial or not. In the early days of the examination of medicalization it became clear that some of the main powers driving and facilitating this phenomenon were medical professionals and pharmaceutical companies. The power and authority of the medical professionals was an important force of medicalization (Conrad 2005). Their influence can be seen in the treatment of menopause, childbirth and child abuse (Conrad 2005). Writings by Ivan Illich, Michelle Foucault and R.D Laing raised awareness and concern about medical concepts, procedures and power; they highlighted medicalization as a bad thing for our society and suggested that a change was needed in order to regain power in regards to our lives and human problems (Sadler, Jotterand et al. 2009). Social movements and interest groups also gave root to medicalization, the 'alcoholic’s movement' and Alcoholics Anonymous being a prime example (Conrad 2005). In more recent examinations of medicalization new views have become apparent. It has been argued that medicalization may reap positive social benefits (Sadler, Jotterand et al. 2009). In Conrad’s...
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...Example for Assignment Three: The report below, while not perfect, aligns the subheadings with the predicted order of sections in the first paragraph. The say-it sentences are aligned with the subheading and the say-again sentences at the end of each section align wording and ideas back to the say-it sentence. Edit your papers to ensure that this organizational alignment happens and be more specific with your sources than this writer was. More comment about the source appears below. Alex _______ Assignment #3: Research Report November 15, 2012 Attempting to establish an internship with Pfizer Inc at this point in time is not in the best interest of Daniel University or its students. The first reason that makes Pfizer Inc. a less than ideal match for Daniel University's internship program is its history of ethical misconduct, especially bribery. In addition, the loss of market exclusivity of Lipitor has resulted in a sharp decline in sales as cheaper generic options have cut into Pfizer's market share. Finally, the decline in sales as a result of the loss of market exclusivity on drugs such as Lipitor has forced Pfizer Inc to resort to drastic cost cutting measures, which may hamper the company's growth potential in the long run and leave post-internship employment prospects for Daniel University students bleak. History of Ethical Misconduct Pfizer Inc has a history of ethical misconduct which heavily incorporates bribery of foreign officials and physicians...
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...Hospital Management System Project Report On “Hospital Management System” Submitted By: 1. Mansi Chitkara. 2. Namita Khandelwal. 3. Avinash Chaporkar. Guided By: Mrs. Kapila Pareek Assistant Professor IIIM, Jaipur. Team Number: - 09 International School of Informatics & Management Formerly India International Institute of Management 1 Hospital Management System CERTIFICATE This is to certify that Hospital Management System embodies the original work done by Mansi Chitkara, Namita Khandelwal, and Avinash Chaporkar during this project submission as a partial fulfillment of the requirement for the System Design Project of Masters of Computer Application IV Semester, of the Rajasthan Technical University, Kota. Swati V. Chande Principal (MCA Department) International School of Informatics and Management Mrs. Kapila Pareek Assistant Professor International School of Informatics and Management 2 Hospital Management System ACKNOWLEDGEMENT The satisfaction that accompanies that the successful completion of any task would be incomplete without the mention of people whose ceaseless cooperation made it possible, whose constant guidance and encouragement crown all efforts with success. We are grateful to our project guide Mrs. Kapila Pareek for the guidance, inspiration and constructive suggestions that helpful us in the preparation of this project. We also thank our colleagues who have helped in successful completion of the project. Mansi...
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...Abstract Since Sam Walton’s discount retailer first opened its doors in 1962, Wal-Mart has grown to be the largest corporation in the world. Wal-Mart is revolutionizing the way the retail items are passed from producer to end-user by drastically cutting costs at every opportunity and demanding the same of their suppliers. These savings passed onto the consumers has not come without a price! Where some see a discount or a job opportunity, others see an empire that pulls the rug out of existing businesses. For years, Wal-Mart has been accused of a number of criminal actions and questionable ethical practices. Many people, from all walks of life, find themselves discussing (and some even arguing) the topic: “Is Wal-Mart good for America?” Many blame this modern trend of globalism, the outsourcing of manufacturing, the closing of mom & pop stores and independent grocers on Wal-Mart. But the question that must be asked is as follows: Is Wal-Mart really to blame for all the things that they are being accused of? After all, aren’t the consumers fueling Wal-Mart’s position as the number one retailer in the world by their constant search for the lowest possible price? And don’t we have a choice as to where we should shop and isn’t it our responsibility to avoid businesses that we deem are unethical? Is Wal-Mart unethical or are they just misunderstood? Background Wal-Mart has been forced to defend itself against several lawsuits that were filed against...
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