...Maximizing Profits in Market Structures XECO212 October 9, 2011 Dale Schwieterman Maximizing Profits in Market Structures Competitive Market A competitive market is a market with many buyers and sellers trading identical products so each buyer and seller is a price taker (Mankiw, 2007). There are two characteristics o f a competitive market: (1) There are many buyers and sellers in the market, (2) the goods offered by the various sellers are largely the same. In addition to the previous two characteristics, there is a third condition that is sometimes thought to characterize competitive markets; firms can freely enter or exit the market. For example if someone decides to start an egg farm, and another existing egg farm decided to leave the market, this condition would be satisfied. Any firm in a competitive market, just like any other firm in the economy, tries to maximize profit (which equals total revenue minus total cost). Because marginal revenue for a competitive firm chooses quantity so that price equals marginal cost (Mankiw, 2007). In short, the firm’s marginal-cost curve is a supply curve. When a firm cannot recover its fixed cost, the firm will choose to shut down temporarily if the price of the good is less than the average variable cost. However, in the long run when the firm is able to recover both fixed and variable costs it will choose to exit if the price is less than average total cost. In a competitive market the free entry and exit...
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