Premium Essay

Xmgt 216 Week 6 - Organizational Ethics and Social Responsibility

In:

Submitted By dhatha
Words 1071
Pages 5
Your name
XMGT / 216
ORGANIZATIONAL ETHICS AND SOCIAL RESPONSIBILITY Week 6 Individual Current Ethical Issues Paper date

Kudler Fine Foods is a gourmet grocery store that was open to find the exotic ingredients for the fine dining in one place. Kudler has a bakery department, meat and seafood department, produce department, cheese and dairy department, and a vast wine selection. Kudler has been opened since 1998 and has three other locations with a possible fourth on the way. Kudler is a California based location in all three companies. Kudler is open on Monday- Saturday from 10am-6pm, and on Sunday from 11am-4pm. Kathy, the owner of Kudler Fine Foods, thanks every customer for their patronage. Kudler is about to go on a marketing adventure to launch the possible fourth company opening.
Kudler would like to expand the amount of customers that are currently shopping at the gourmet grocery store; to do this Kudler needs to do marketing research. In order for Kudler’s expansion proposition to take affect the appropriate marketing steps need to be executed. The importance of a well thought out marketing strategy is so when the new grocery store is opened the customers will want to shop there because of the marketing that has been set into place. The first step to be taken is a good marketing campaign that introduces the company to its new locations customers, let the new customers know the companies goals and the products that will be provided. The second step is to make sure that the company is still advertising the other locations so there is no loss of business there. The third and most important step is to do the research and target the correct type of customer with the advertising and marketing. To make sure that the gourmet grocery store is alike any others in the location, Kudler would need

Similar Documents

Premium Essay

Current Ethical Issue

...| Current Ethical Issue | | XMGT 216 | | 1/15/2012 | | A discussion about organizational ethics and values is as old as organizations themselves. With the magnitude of scandals that has come to surface over the years about unethical behaviors of corporate leadership, it is important that companies excel in achieving values-based organizations and leadership, as well as ethical codes of conduct. Ethics is defined as, the rules of conduct recognized in respect to a particular class of human actions or a particular group, or culture. The Kudler Fine Foods is type of market that can offer people many different things. Things such as gourmet breads, cheeses, and of course their wine. All of these wonderful things have come from around the country. Kathy Kudler founded the store in 1988 and it has been very successful and they have even opened two more stores. Though as any other small business they also have their ups and downs too. Things that have to do with the economy and even ethically. The Kudler Fine Foods is transforming its produce to carry organically grown produce. Kudler Fine Foods is an upscale specialty food store located in San Diego, California that was created by Kathy Kudler. What started out as a small endeavor has grown into three stores throughout the San Diego metropolitan area. The three stores are located within existing shopping centers and contain the following departments: bakery and pastries, meat, produce, cheese and...

Words: 1282 - Pages: 6

Premium Essay

Kudler Fine Foods Ethical Program

...Kudler Fine Foods Ethical Program XMGT/216 May 8, 2011 Kudler Fine Foods Ethical Program In order to build an Ethical Organization Profile it is very important to understand the culture and operations of the business. Kudler Fine Foods is an upscale specialty food provider. Kudler places strong emphasis on quality and the ability to provide one stop shopping for the finest foods across a large spectrum of products. The company currently has three locations that boast 8,000 square feet of retail space which host six specialty departments. Kudler Fine Foods has a fresh bakery, fresh produce, a butcher shop with meat and seafood, packaged foods, cheese and specialty dairy, and most importantly fine wines. The owner, Kathy Kudler, is aware that it is through her customers’ satisfaction that her stores will find success. Kudler connects with its customers with a knowledgeable staff that promises to make the shopping experience delightful and pleasing. While Kudler Fine Foods’ vision is to be the premier gourmet grocery store for savvy customers, Kudler does not ignore their social responsibility, “Kudler Fine Foods uses only the finest organic ingredients. Whenever possible, we purchase local produce from organic farmers. We use unbleached flour in our bakery goods and we don’t add unnecessary preservatives to our products. Food is rotated from the shelves on an ongoing basis. Those items that are still in “good” condition are donated to local homeless shelters and food...

Words: 2653 - Pages: 11