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1/9/2015

Procter & Gamble: Cost of Capital

Procter & Gamble: Cost of Capital
* Required

Case Analysis!
If the estimated cost of capital was "significantly lower than the expected return" of entering the new market, he fully expected the company to introduce its own brand of detergents, soaps, cleansers, and personal-care products by the end of 1990 --- What is your opinion on this statement? (Max. 50 words) *
The CFO needed to be reasonably sure that the money invested will generate greater returns than the minimum level expected by investors/bondholders in order to go ahead with the plan

Should P&G compute cost of retained earnings as part of the cost of capital? (Max. 50 words) *
Yes. Since retained earnings form part of shareholder's capital (and consequently part of return expected from holding the share) it must be considered

Why bond and stock markets are only reasonably effecient? (Max. 50 words) *
Investors are subject to many biases such as confirmation, loss­ aversion, overconfidence biases and even the gambler's fallacy which may reduce the efficiency of the market.

Should CORPOSTRAT try to reconcile the difference between its client and P&G or should it just report the findings and let the client interpret the result on its own? *

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CORPSTRAT should directly report the findings as it is always good to have multiple estimates through different (well­substantiated) assumptions for cost of capital

While estimating WACC for her client, Does looking at companies other than P&G make sense for Ms. Shiller?? Why? *
Cost of capital is a market value concept in which there is an effect of other firms in the industry, whereas heavily theoretical formulae like CAPM use book values.

Company had become "a highly diversified conglomerate with subsidiaries spanning a host of unrelated businesses" and that "our company's overall cost of capital is neither useful as a benchmark for any of the existing subisdiaries, nor as a hurdle rate for entering new markets like conusmer products" --- What is your opinion on the this statement? (Max. 50 words) *
Since multiple subsidiaries are involved the rate of returns expected by shareholders/creditors (cost of equity/debt) would be invariably different for various subsidiaries according to the risk associated with each industry. Thus one single number would not accurately capture all the necessary information

Based on your assessment of Mr. Emory’s Suggestions, what is your estimate of P&G’s WACC? Carefully state all the assumptions used in your analysis *
NA

What is the beta used by you in estimating the Cost of Equity? *
0.95

Since Ms. Shiller's client is more conservatively financed than P&G, do you expect its WACC to be greater or less than P&G’s? Why? * https://docs.google.com/forms/d/12CbbCV-E6rEFBtAsVmVKGOh33wFJ9vsUS9-mol4YKoU/formResponse 2/7

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Procter & Gamble: Cost of Capital

Client's WACC will be higher as more conservative financing implies lower debt­equity ratio (lower financial leverage) and cost of equity is higher than cost of debt, thus increasing the weighted average

Why GM is prefered while estimating market risk premium, than AM? *
Since GM takes into account the reinvestment of cash flow of one period as capital for the next, it is preferred

What is the equity risk premium used by you in estimating the Cost of Equity? *
5.4%

Why cost of debt should represent the cost of refunding the debt on the company's books? (Max. 50 words) *
The cost of refunding the debt on the company's books refers to the returns expected by the bondholders/creditors on the amount loaned to the company

Under what circumstances book value debt weight can be used equivalent to market value debt weight? *
When the book value is greater than or equal to the market value of debt. It is always better to use the higher value in order to arrive at the most conservative estimate

Why is cost of capital important to corporations? *

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Cost of capital is important as it yields the discount rate which is used against projected future cash flows in order to determine the NPV and hence the feasibility of any project they consider

How the costs of capital can be weighted in the WACC formula? Book vs. market values? Current vs. target weights? *
It is better to use the higher of two values

How ro derive the current market rate for those debts issued by P&G on private placement? *
Industry benchmarks (such as corporate long­term loan rates offered by large banks) can be used

How CORPOSTRAT should present its results to the client? *
CORPSTRAT should first clearly outline all assumptions made after which the summary calculations and results must be given. Detailed calculation should be given as an appendix

Why beta is the relevant measure of risk for a company? *
SInce beta represents the volatility of the company's share price with respect to the movement of the market index, it is a measure of the sensitivity of the company to systematic risk

What should be the cost of Retained Earinings? * https://docs.google.com/forms/d/12CbbCV-E6rEFBtAsVmVKGOh33wFJ9vsUS9-mol4YKoU/formResponse 4/7

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Procter & Gamble: Cost of Capital

Same as cost of equity since it forms part of shareholders capital

Why cost of capital is a market-value concept? (Max. 50 words) *
Expected returns on capital is based on the present market conditions as well and is a function of many factors which is accounted for in market value as opposed to book value

Is Emory's method for computing YTM correct? Why? (Max. 50 words) *
Yes

While estimating WACC, Can P&G be a good proxy for CORPSTRAT client, which is a new entrant? *
No. P&G is more highly leveraged (cost of debt is lesser than cost of equity) and since it is considered a less risky investment the risk premium expected by shareholders is also correspondingly lesser

Why the LT debt due within one year to be considered as part of LT debt, while estimating WACC? *
As the cost of the LT debt (interest rate/coupon rate on bond) is still same it has to be considered

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Why Treasure Rate used for risk free rate? *
There is no risk of default associated with treasury bonds as the central bank can always print more money to repay bondholders

What is the risk free rate used by you in estimating the Cost of Equity? *
8.47%

Why current market rates seems to be more relevant whille estimating cost of capital? (Max. 50 words) *
Current market rates are more relevant as they capture the present market conditions which are a function of many factors

Should the company compute the cost of RE as part of cost of capital? *
Yes

Are the other cost of equity methods (DDM, ECM..) as good as CAPM? *
CAPM considers more factors and is not dependent on the firm issuing dividends (as in the case of DDM) and ECM is a poor estimator for firms that have high growth

Why Ms. Shiller wanted to use the current book value weights rather P&G's traget weights? (Max. 50 words) *

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Procter & Gamble: Cost of Capital

NA

What is the cost of Equity using ECM? *
6.57%

What is the cost of Equity using DDM? *
8.18%

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