Chanakya’15 Pre-process

The journey of Bajrangi Group started as a supplier of wafers and namkeens to local brands. Due to the shore supply of that product they decided to make their own product line. The fame of taste reached to the whole Gujarat hence it was time to take over the whole Gujarat. Chataka Pataka Tangy Tomato Snacks happens to be all over Gujarat — present in almost every paan shop and organised retail outlet, but with no jumbo billboards screaming its delights. With simple ideas that may seem outlandish in this age of brazen marketing, Chataka creator Bajrangi Wafers Pvt Ltd has managed to fend off bigger players like LasyCo and Jagilram's in the Rs 600-crore Gujarat market.
Bajrangi survives solely on word-of-mouth publicity. This publicity comes from the Gujarat-based snacks maker's ability to localise flavours. Bajrangi understands the palate of the consumer well. Indeed, Bajrangi products like Chataka Pataka, Ratlami Sev and Sing Bhujiya, among others, suit the tastes of a specific market. The company offers masala wafers to cater to the Gujarati palate, chaat masala for the Maharashtra market and a range of spicy snacks for Rajasthan.
Here, it scores over Jagilram's, which too has flavours to cater to the North Indian palate, by a better understanding of the Gujarati consumer. Bajrangi's pampers the Gujarati's sweet tooth by keeping its khatta-meetha less spicy.
Bajrangi‘s product mix is just right. Bajrangi’s share of the local potato and vegetable chips market grew to 13.7% from 9.5%, while LasyCo’s share fell from 69.7% to 56.8%. Bajrangi also dominates in the western market with a share of 70%. In its home state, it has a share of 90%.

The Greco-Persian wars This case can be related to the Greeks mainly the Sparta who were able to win over the mighty Persians. Having raised a vast army operating on the limits of supply and command – perhaps 100,000 strong – the Persian King Xerxes invaded Greece in 480 BC intent on adding the city states to an Empire which already spanned three continents. The Greeks responded by putting aside traditionally enmity, allying and identifying a place to check the Persian advance: the land pass of Thermopylae. Here smaller Greek forces could block the armies and fleet of the Persians at the same time and hopefully protect themselves.
The Persian invasion force, led by Xerxes, had scored victories at the battles of Thermopylae and Artemisium and conquered many provinces. However, at the ensuing Battle of Salamis, the Allied Greek navy had won an unlikely but decisive victory. Xerxes then retreated with much of his army, leaving his general to finish off the Greeks the following year.
A large portion of the Persian army was trapped in its camp and slaughtered. The destruction of this army and the remnants of the Persian navy allegedly on the same day at the Battle of Mycale, decisively ended the invasion. After Plataea and Mycale the Greek allies would take the offensive against the Persians, marking a new phase of the Greco-Persian Wars. Plataea was in every sense a resounding victory for the Greek.
SWOT Analysis
Strengths:
Sparta was just a small village their whole educational system was centered on becoming the strongest and proving themselves worthy of as a mighty soldier. In Sparta, the warriors were bred to be fearless and proud, they left behind a legacy of strength above all else.
Bajrangi emphasized on the production quality and customer loyalty to the product. Company gives healthy profit margin to retailers so they are also very satisfied with company’s product. Bajrangi has a long experience in relating region of Gujarat. Hence it can use them as an advantage to establish its leaders in the market
Weakness:
An army of 10,000 marched to meet the Persian army of about 25,000 troopers. The Greeks were at a significant disadvantage both strategically and tactically. Tactically, the hoplites were very vulnerable to attacks by cavalry, and the Athenians had no cavalry to defend the flanks.
Bajrangi wafers did not have the huge market capital as well as the ultra-modern technological support which was there for the big international players like LasyCo or Jagilram’s. They did not aggressively advertise on T.V. or in other media.
Opportunity:
The Greek had to save themselves from the hands of the mighty Persians. Athens and Sparta, both powerful Greek city-states, had fought as allies in the Greco-Persian Wars between 499 and 449 B.C
Bajrangi is a well-known established brand in wafer market in Gujarat. Hence it can use its brand name further established itself in the national market. As the real income of the people increases day by day, there are lots of avenues that can be explored by the company to attract potential market in the urban, semi urban and rural areas.
Threats:
The Persian Empire dominated the Middle East and was extremely powerful. The army was massive and easily outnumbered the Greeks. The main threat for the Greek was the loss of their land and life if they are conquered by the Persians.
Bajrangi switching amongst consumer has increased due to new entrances offering various products in the market so it may be possible that the regular customer of Bajrangi start trying to buy other brands of wafer. Hence the company must keep up grading its product list to suit and match the faster and ever changing demand of customer.
End Note: The Organization is able to overcome the challenges from the big players and continue to grow in their home market. The company works efficiently and effectively towards achieving the target without jeopardizing their values and mission set -Equal importance to quality and quantity, Value for money. Their success in dependent on their knowledge, experience and most importantly their failures!