St. Mary’s School (ICSE) Mumbai - 10
Commercial Application Project – ICSE 2015
Project 1
Prepare a PPT of the topic given to you as per the table given below.
PPT Must be Submitted on PEN Drive by June 15, 2014
Guideline for PPT Preparation: 1) While covering the topic, text book syllabus should be covered (copy-past method not allowed) 2) PPT MUST contain at least 25% information other than text book matter 3) PPT should be of minimum of 25 slides 4) Wherever possible relevant pictures should be included 5) At least two videos (5-10 min duration) related to the topic must be included at the end of the PPT. 6) Reasonable amount of color combination and animation will be appreciated.

Project 2
Project Must be submitted by July 31, 2015
You are required to select two branded products out of which one must be Indian and the other International.
Study both the products and analyze their:
Marketing strategy, Distribution channel, Advertising techniques, Publicity method, Sales Promotion techniques and current competitors (at least two) with pricing strategies.
If you are made Sales Promotion In charge of the product selected by you then what innovative technique you would like to introduce to increase the sale volume and why?
Guideline for the project: 1) Project MUST be done on A4 size paper only. 2) Project must be simple spiral bind. 3) Where ever possible relevant pictures should be used. 4) Picture MUST have relevant caption, 5) Project MUST be hand written only. 6) First page MUST contain Topic name, Students’ name, class and roll number. 7) Minimum of 15 pages (Including both the sides) required for EACH PRODUCT.

Mr. Wilfred Noronha