...Running head: DEFINING A COMMUNICATION PLAN Defining a Communication Plan Keller Graduate School of Management Integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. In a conversation with my colleagues, I learned when our companies create IMC's they sometimes forget about how important communication is when it comes to bringing in different companies. Graves Enterprise has to keep in mind that it is eight steps to involve developing effective communications. We must first identify our audience. We must know what audience we want to target. Then determine the communications objective, design the communications, select the communications channels, establish the total communications budget, decide on the communications mix, measure the communications results, and manage the integrated marketing communications process. When creating an IMC the major goal should be to create effective and efficient communication programs so that communications are truly integrated. Philip Kolter lists six factors to determine whether communication is being integrated properly. The six factors are coverage, contribution, commonality, complementarily, versatility, and cost. All these factors are important to make sure Graves Enterprise reaches their goal of success. We have to provide a lot of benefits as well as efforts. Creating a good IMC opens doors for competitive advantage, boost...
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...of a project being successful by being completed within the original timeframe and on budget, there are many outcomes that can also be considered a success even if the project busts the initial timeline and has had extra accumulated costs. Cost estimates and project timelines are not an exact science and the Project Manager goes into the project using the best available estimates and must build in flexibility throughout the schedule to ensure if things do go off path that they can steer things back in the right direction. This is true in the high-rise construction case at the center of discussion as well as IT projects that you and I may see take place within our organization. For this assignment I will highlight the issues and conclusions that tie both types of planning together, with headings such as Cost, Customer Relations, Communication, Defining Requirements and Scope, and Leadership. In all of our readings these areas stand out in any project in terms of project planning, scheduling and risk management and serve as our framework. Cost As the Case points out,...
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...How would you describe the most effective decision-making process for health care managers? Decision making is a process of choosing the best alternative to achieve individual and organizational objectives. Identifying and using the decision-making process help managers at all levels to make more effective decisions. These expressions DECIDE is an acronym of one the most effective decision making process used by healthcare mangers at all levels. This model is an acronym of 6 particular activities needed in the decision-making process: (1) D = define the problem, (2) E = establish the criteria, (3) C = consider all the alternatives, (4) I = identify the best alternative, (5) D = develop and implement a plan of action, and (6) E = evaluate and monitor the solution and feedback when necessary. First of all it is important for a health care manger to define the is the problem, By defining problems a manager must question the staff and monitor daily activities and tasks to fully investigate the extent of the problem. To clearly define the real problem, an individual manager should be concerned with 3 basic questions: (1) what is the problem? (2) Why should anything be done at all? (3) What should or could be happening? After having defined the problem, the second step is to establish the criteria. Criteria are the measures used to arrive at a solution that best fulfills the purpose. Decisions criteria are used to achieve the purpose. 3 questions to help managers establish...
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...following tasks: * Identify the major elements of a Business Continuity Plan (BCP) * Align the major elements of a Business Continuity Plan with required policy definitions * Review the results of a qualitative Business Impact Analysis (BIA) for a mock organization * Review the results of defined Recovery Time Objectives (RTOs) for mission-critical business functions and applications * Create a BCP policy defining an organization’s prioritized business functions from the BIA with assigned RTOs Week 4 Lab Part 1: Assessment Worksheet (PART A) Sample Business Impact Analysis for an IT Infrastructure Overview When conducting a BIA, you are trying to assess and align the affected IT systems, applications, and resources to their required recovery time objectives (RTOs). The prioritization of the identified mission-critical business functions will define what IT systems, applications, and resources are impacted. The RTO will drive what type of business continuity and recovery steps are needed to maintain IT operations within the specified time frames. 1. Fill in the sample BIA with prioritization in (parentheses): Business Function Business Impact RTO/RPO IT Systems/Apps Or Process Factor Infrastructure Impacts Internal and external voice communications with customers in real-time | (Medium) Depends on the...
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...Communication to Manage Crisis HCS/320 Communication to Manage Crisis Those who work in hospitals have to face crisis. It may happen in the emergency room or even in the manager’s office. Hospital employees need to be ready for such events. Coombs 1999 states that no organization can guarantee that they will not have any crisis. According to Reynolds 2006, crisis may occur internally or externally for the organization but when it occurs people’s lives may be at stake and at the same time the reputation of the company may get jeopardized. During crisis communication as well as improper communication can play a great role. For lack of communication right things may not be done and crisis may occur. Even a rumor may spread and crisis may happen. Communication methods to be adopted during a crisis have been talked about a lot but defining crisis is not so easy. According to Heath 2006, before defining the crisis, the risks need to be identified. According to him a risk may have both negative and positive influences of different levels. If anything happens to people, communication with them can tell us a lot and it can be understood whether crisis can be overcome. Whether reputation can be left intact needs to be understood. I am acting as the director of the Regional Emergency Office and I got reports about the public water that had been infected with something fatal. The pollutant is a biological element that has life threatening effect. We know that biological agents...
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...Alignment Value Alignment A person looking to work in any organization needs to make sure he or she has a grasp on personal values. Identify what is essential to one’s way of life and personal goals will help him or her choose the right organization to work for. One may be a hard worker, but they must decide if that is more important than their values of starting a family or being a good spouse or parent. If you are a parent it does not mean that you cannot work, but you need to decide where personal values lie. Organizations have values just like people. Organizational values include setting goals, hiring the right people, standards on work ethics, pay rates, and time off offered to employees. These values are set by the owners and managers of the company. They are not defined in one day but created over years. Just as important as setting and defining values, is finding the right employees share these values. Starbucks maintains a desirable position with approximately 18,000 stores worldwide of which nearly 13,000 are in the North America and 255 are in New York City. Following is an exploration of the many ways that Starbucks aligns the organization’s values in their plans and actions. Evolution of Personal and Workplace Values The origins of personal values start at home with family and culture. As individuals grow, their values may change to incorporate new ideas. Workplace values start with individual values and then integrate the organization’s values to accomplish...
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...Effective Communication Paper “Within boundaryless organizations context, teamwork, and communication replace formal lines of authority” (Lombardi & Schermerhorn, 2007, p. 64). Effective communication is the most important aspects of any organization. Without effective communication an organization can be unsuccessful and fail. Some communication obstacles a caregiver could face on a daily basis are: working with Alzheimer’s patients and memory loss, make sure to speak clearly, slowly, and use the correct tone and volume, make sure you have the patients full attention, use effective nonverbal signals, use appropriate behavior and show the patient that you care and are listening, and communicate effectively with other in the organization and other sources that may have to be dealt with. (RNCentral, 2012). EFFECTIVE TEAMWORK One way to share information and ideas is by working in teams. “A team is a small group of people with complementary skills, who work together to achieve a shared purpose and who hold themselves mutually accountable for its accomplishment” (Lombardi & Schermerhorn, 2007, p. 76). “Teamwork is essential in the provision of healthcare. The division of labor among medical, nursing and allied health practitioners means that no single professional can deliver a complete episode of healthcare” (Leggat, 2007, p. 1). Through teamwork, people work together to accomplish the goals set forth by members of the team or organization. Teamwork requires leadership...
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...system into components based on subsystems that in turn are further divided into subsystem System boundary – the separation between a system and its environment that inputs and outputs must cross Automation boundary – the separation between the automated part of a system and the manual part of a system Transaction processing system – information systems that capture and record information about the transactions that affect the organization Management information system – information system that takes information captured by transaction processing systems and produces reports that management needs for planning and control Executive support system – support system that allow a user to explore the impact of available options or decisions Communication support system – supports systems that allow employees to communicate with each other and with customers and suppliers. Office support systems - support that help employees create and share documents including reports proposals, and memos Tools – software products used to help develop analysis and design specifications and completed system components Techniques – strategies for completing specific system development activities Analyst’s approach to problem solving 1. research and understand the problem 2. verify that the benefits of solving the problem outweigh the costs 3. develop a set of possible solutions (alternative)...
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...UNIVERSITY OF NAIROBI MASTERS IN ARTS-PROJECT PLANNING AND MANAGEMENT PROJECT MANAGEMENT Course Code: LDP 604 Course Name: Project Design, Planning and Implementation Duration: October 2013-February 2014 Assignment: Group Presentation Topic: Strategic Issues in Project Management Date: 30th October, 2013 Group Members: 1. Winnie Munene 2. Philip Abong’o 3. Bernard Tarus 4. Noel Amoit 5. Brian Kenya 6. Sam Kiarie 7. Peter Kabutu Lecturer: Mr A. Bwibo Definition A strategy is a method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem. It can also be defined as the art and science of planning and marshalling resources for their most efficient and effective use. An issue is something that has happened and either threatens or enhances the success of a project. Issue management is the process of recording and handling any event or problem. Some of the issues can be dealt with within the project; however strategic issues may require a change in order to keep the project viable. Therefore, the following are diverse definitions of strategic issues in project management:- A strategic issue in a project is a condition of pressure, either internal or external that will have a significant effect on one or more factors of the project such as its financing ,design, engineering, construction and operation.(MBA knowledge base). Cleland D. (1989)...
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...Re-organization and Layoff: Issue and Problem Identification April 3, 2016 According to Bouw’s article (2013), she discusses the issues of improper managing and administration in the event of a company layoff. Mismanaged cutbacks begin with the Human Resources Department themselves. The article states their lack of education, training, and company knowledge, is the reasoning for these incidents. When a manager isn’t properly prepared for a cutback, it can possibly affect the company as a whole. "It's traumatic to the remaining staff - the survivors - and can create fear and resentment"- Mr. Swartz. The company needs to look at all options before they decide to do layoffs or terminate employment. The cut backs can be done in different ways other than treating an employee like they are commodities. The business problem starts with the lack of training the managers receive on how to handle a layoff in the company or termination of an employee. Termination of employees can cause negative results for the company if the management team does not handle the situation properly. Businesses do not focus on how to approach different scenarios and emotions in the event of a termination. Managers often times let their personal emotions get in the way when terminating an employee. They tend to ramble on, and sugar coat the reasoning why their decision was so hard to let them go. Managers are not being straightforward and honest with the employee. Employees that do not understand...
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...Reflection Reflecting back on our teams overall performance, we are satisfied with the success our team has had in conducting meetings and completing tasks. Our differences in culture have helped us learn from each other and discuss assignments from different perspectives. We have been able to successfully complete our group assignments and receive a satisfactory grade for our work. The team’s ability to work together has eased the completion of the assignments in a timely manner. As a team we help one another with assignments. We also gave each other mutual support by providing positive feedback on how to improve upon our weaknesses to establish good working and personal relationships. Each Tuesday after class, we would decide on a date and time to meet for the completion of a group assignment. We began each meeting by delegating and distributing tasks equally among our team members and our meeting would last for two to three hours. For example, if there was a paper due with four questions to elaborate on, each of us would be responsible for one question, and we would be responsible for putting it into paragraph form. Time management is the key to success. On the day of our meeting we would combine all of our paragraphs together into one paper based on the grading criteria by adding an introduction and a conclusion. Some members within the group have better grammar skills than others, which is a plus, and it helped ensure the paper was grammatically correct. Moreover, those...
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...Team 4 - Your Way to have a Nutritious Day Project Proposal and Plan 1. INTRODUCTION 1.1 Introduction Everyone wants to grow high and achieve more, along with fulfilling their dreams and responsibilities. For achieving a dream or fulfill our responsibilities we should be planned, have resources and over the top we should possess Good Health. Here comes the Motto of our project How to be healthy ? In today’s fast-paced life, where people are busy in achieving targets take less care to our food habitat which adversely affect our health.we tend to eat food that is readily available and food that can be prepared quickly.For example, we have pizzas, french fries, and other eateries whose products are harmful to our long-term wellness. Most of us don't think about the state of our health until we're sick, but being mindful of small choices and paying attention to the way you feel can help optimize your health. Healthy living is more than simple daily habits – it's a lifestyle. A typical fast-food restaurant’s products contain so many preservatives and artificial ingredients, it’s morally irresponsible to entitle such dishes as “food.” It’s conceivable to say the art of cooking is a lost one because of this ever-growing fast-food problem . Now, on top of this problem, there is the ever-present issue of budgeting and what an individual’s income looks like. There are variations to any single individual’s weekly/monthly/yearly income, and so they must budget their moneys accordingly in...
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...Team Strategy Plan 1. Complete the following table to address the creation of teams at Riordan Manufacturing. Strategy | Strengths | Weaknesses | During forming stage members roles are defined | By defining roles everyone is aware of each other’s roles are and exactly what their part is, and what is expected of them. | Some members may not like their roles and act out in dysfunctional behavior, or power struggles may form | While in the storming stage strategy’s to resolve conflicts are employed | The hierarchy of the group can begin to demonstrate leadership qualities | Avoidance of power struggles and not willing to use conflict resolution just yet. | Norming stage open lines of communication | Cohesiveness develops due to camaraderie and group identity. | Gossip starts in group from disgruntled members | performing stage plan for team goals | Group energy guides Team to achieve goals. | Disgruntled members can corrupt group energy while slowing production down. | Adjourning stage team is rewarded for reaching team goals. | Wrapping up, group member’s celebration festivities of completing goals. Members esteem at a high. | Disgruntled member create negative results if allowed to participate in festivities | 2. Identify the team formation strategy that is most suitable for Riordan Manufacturing, and provide the rationale for the decision. I chose to use the five stage model as a strategy in group formation. I feel that by defining roles in the...
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...building organizational profitability through defining and maintaining customer satisfaction. Its concept has aided firms to achieve success in competitive markets throughout the world. To be successful in marketing in which economic growth has leveled and there exists many competitors and new innovations a well-developed marketing strategy is required. This strategy considers an organization’s mission and vision, parameters of products and anticipated actions of competitors in the targeted markets (McGrath, 2000). Ferrell et al, 2008 postulates that one of the greatest challenges and opportunities in marketing is change and strategies which are successful today will not work tomorrow. As such Steven Stalser, 2004 suggests that a strategy is not just a singular unchanged plan but rather a continual process of assessment, re-assessment and analysis which constantly provides direction to a firm. “Strategy is the direction and scope of an organization over a long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations” (Johnson and Scholes, 2005). A marketing strategy can be defined as “A strategy that integrates an organization's marketing goals into a cohesive whole. Ideally drawn from market research, it focuses on the ideal product mix to achieve maximum profit potential. The marketing strategy is set out in a marketing plan” (www.businessdictionary.com, 2011). Steven...
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...this lab, you were asked to begin the business continuity planning process for an e-commerce company, Online Goodies. You reviewed the key business functions and a prioritized list of impacted IT systems, applications, and data provided by your supervisor. You also compared the components of the major documentation required by the business continuity planning process: risk analysis, business impact analysis, business continuity plan, disaster recovery plan, and the business continuity implementation plan. Lab Assessment Questions & Answers 1. What is the difference between a risk analysis (RA) and a business impact analysis (BIA)? Risk analysis is often identifying the potential threats and the associated vulnerabilities to the organizations .Risk analysis doesn’t view the organization from the mission critical Business Process point of view. BIA the organization from the impact that is going to occur for an organization if the critical business processes are interrupted or tampered 2. What is the difference between a disaster recovery plan (DRP) and a business continuity plan (BCP)? Disaster recovery plan is have a full access to recover any lost data or essentials after a disaster while the business continuity is having what ever bare bones essentials to continue business and not have any losses. 92 Lab #6 | Perform Business Continuity Implementation Planning 3. Typically, a business continuity plan is also a compilation or collection of other plans. What other...
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