Good management is the foundation of all organizations success. As identified by Robert Katz, there are 3 core skills managers should possess. They are “Technical”, “Interpersonal “and “Conceptual” skills. Technical, requires having the technique, knowledge, proficiency and the ability to execute them correctly. Interpersonal, pertains to the ability to interact and to efficiently manage people. Conceptual, allows a manager to visualize the situation as a whole, at the same time, to have the ability to tackle decisions and problem solving dynamically.

After analyzing Starbucks, we understand that Howard Shultz, being the top management, exhibits more of “Conceptual Skills” and "Interpersonal Skills". Being the Chief Strategist of Starbucks, Howard expend most of his time formulating new ideas, planning for expansion and solving problems that arises within and beyond his organization. With this in mind, we reference to the incident when Howard Schultz visited Milan’s coffee bar during a business trip. His conceptual skills led him to envision and eventually fulfill the concept of espresso bar in the United States. At the same time it empowers him in forming strategic plans, exploring potential opportunities and making positive decision that benefits the company.

Not forgetting, at the same time, Howard Shultz displayed great interpersonal skills too. His attitude and care towards his employees motivated them. His implementation of various pro-employee benefits resulted in a highly motivated and loyal organization.

All in all, we would argue that "Conceptual Skills" would be the most critical skill for Howard Schultz. This is because as a top management, it is crucial that he possess the set of skills that allows him to make shrewd judgments in major business decision. Especially in Schultz's case, as a business owner of a global presence, his business