...UNIVERSITI KUALA LUMPUR Report ID : PQR029 Page : 1 of 10 Exam Schedule Draft Date : 25-NOV-2015 11:36 AM Semester September 2015 Date 28/12/2015 MON Session 1 Code Tot Student Name Institute EAB11103 MANAGEMENT 44 UniKL BiS EAB41703 BUSINESS RESEARCH 66 UniKL BiS EBB20203 USUL FIQH & QAWAID FIQHIYYAH 120 UniKL BiS EDB20203 CONSUMER BEHAVIOR 107 UniKL BiS EIB20503 09:00 AM BUSINESS RESEARCH METHODS 366 UniKL BiS Total 2 703 59 UniKL BiS FINANCIAL ACCOUNTING AND REPORTING 4 219 UniKL BiS EBB30803 INVESTMENT MANAGEMENT 149 UniKL BiS EIB10703 CREATIVE PROBLEM SOLVING 137 UniKL BiS EIB10903 02:00 PM FINANCE 2 98 UniKL BiS EAB21403 STATISTICS FOR BUSINESS EAB30703 Total 29/12/2015 TUE 3 662 EAB20903 TAXATION 1 254 UniKL BiS EAB41603 GLOBAL ENTREPRENEURSHIP 140 UniKL BiS EBB20103 ISLAMIC LAW OF CONTRACTS 138 UniKL BiS EIB10203 09:00 AM PRINCIPLES OF ECONOMICS 252 UniKL BiS Total 4 02:00 PM 784 EAB31103 AUDIT 2 121 UniKL BiS EBB20303 ISLAMIC BANKING OPERATIONS 190 UniKL BiS ECB20403 E-MARKETING 350 UniKL BiS Total 661 Venue UNIVERSITI KUALA LUMPUR Report ID : PQR029 Page : 2 of 10 Exam Schedule Draft Date : 25-NOV-2015 11:36 AM Semester September 2015 Date 30/12/2015 WED Session ...
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...Introduction of Industry and Company Standing The company that I am working now is a brick and mortar company, which named Jefferson. The company has no E-commerce transaction. After doing some research on how to establish an E-commerce website for the company, we had come out with the whole idea on how to achieve it. Jefferson is a clothing company which origin from Malaysia. The main business we are doing all the time was producing cloth with affordable price yet fashionable for male. Going back to the history of the brands, in 1987, the company started their businesses in Komtar, Penang. Through years, the company had sails through successfully with the company’s strong venture in manufacturing and retailing their clothing. As time goes by the company has graced the fashion industry with beautiful apparels from formal lounge suits to off shelf design, smart casuals and classic lifestyle apparels. Riding the wave of paradigm, Jefferson moved beyond custom tailoring to its own classy boutiques and house brand. With this, the core of the company still remains as time passes by which is to produce high quality products from time to time. The company will always have and always welcome customer’s feedback for better understanding about their needs and concerns. Besides that, we also provide custom made clothes for some special occasion. We have this service is because we want to make sure our cloth is always up to the trend and able to compete with our competitors. We have...
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...REVIEW SITUS BELANJA ONLINE BERTARAF INTERNASIONAL ZALORA.CO.ID Iman Galih Setyaputra, Willyanto Yudi Setiawan 11.11.2645, 11.11.2482 Teknik Informatika STMIK AMIKOM Purwokerto Email : igs_027@hotmail.com, willyantoys@gmail.com Abstrak Toko online saat ini manjadi salah satu trend yang sedang digemarai masyarakat di dunia tidak terkecuali di Indonesia. Banyak toko online betebaran di dunia maya saat ini yang menyediakan fasilitas bagi para peselancar dunia maya untuk memudahkan mereka dalam jual beli barang maupun jasa. Dari sedemikian bayak toko online di dunia kali ini kami berdua akan membahas salah satu toko online yang menurut kami bertaraf internasional yaitu Zalora.co.id yang merupakan salah satu cabang dari situs belanja terbesar di Eropa yaitu Zalando. Review situs belanja Zalora.co.id selain di tujukan untuk mengulas kelebihan dan kekurangan dari zalora.co.id juga merupakan kewajiban kami untuk memenuhi tugas mata kuliah interaksi manusia dan komputer. Dalam review kali ini kami akan menekankan pada beberapa poin yakni desain, menu pada situs, kemudahan transaksi, kemudahan interaksi, layanan dan produk. Dari penelitian atau review kali ini kami menemukan beberapa kelebihan dan kekurangan dari situs belanja online Zalora.co.id The online store is now even become a trend that is being favored people in the world not least in Indonesia. Betebaran many online stores in the virtual world today that provide facilities for cyberspace surfers to enable them to buy and...
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...The Confessions of Online Shopaholics Introduction We all know that we are in the midst of a social, business, and cultural revolution. Our generation today is often termed as “technology savvy”, especially now that the internet has new revolutionary trends. Nowadays, businesses are not just using databases but also the internet. Since 1995, electronic commerce (e-commerce) has grown in the United States from a standing start to $310 billion retail, travel, and media business and a 3.3 trillion worth total of business-to-business databases, bringing about enormous changes in business firms, markets and consumer behavior quickly. Economies and business firms around the globe got affected rapidly. Today, e-commerce has become the platform for new, unique services and capabilities that are not found in the physical world. In 2011, e-commerce is entering a new period of explosive entrepreneurial activity focusing on social networks, and the mobile digital platform created by smartphones and netbooks (Laudon, 2012). As stated by Rayport (2002), “We are in a revolution that is enabled and accelerated by technological change and at the center of this change is the internet, and, more specifically, economies” (p 2). Whenever we read the morning papers, we observe interesting stories on companies helping the growth of the internet and so the day goes-with constant stimuli related to the internet, e-commerce and the new economy- as we work, shop, dine, or drive through our...
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...------------------------------------------------- APP378 Tutorial 2 ------------------------------------------------- 1. What factors do you think influences the popularity of the “coupon generation”? ------------------------------------------------- a)Easy/Convenient -Nowadays, people can easily to get the varieties of the coupons for restaurants, hypermarket, and other goods and services from Sunday newspaper, online printable grocery stores, manufacturers and others. It is convenient for people to get the coupons and then they can easily get the great deal. The customers can easy search the Internet to get the information of the deal that they are interested. Then, the customers pay the goods or services that they choose online and then they would get a code. Next, customers need to show the code when they go to the stores of which they have paid the goods or services and they can get what they have bought.So, it is convenient for the customers. ------------------------------------------------- b) Information Technology ------------------------------------------------- -the technology growing so fast and public can get information via different media such as Internet. They can spread the news via internet such as Facebook, Twitter, Instagram and other social media. They can promote their item via internet and get others know about the uses of coupon. ------------------------------------------------- c) Saving time and money ------------------------------------------------- ...
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...network of 60 independent distributors. Their products are distributed in Africa, Asia, Australia, Europe, Central and South America, Canada, the Caribbean, Mexico, and the Middle East. They also offer their products on airlines, cruise ships, international company-owned websites and in international company-owned retail stores, which more than 100 accessory retail stores, and also multi-brand stores and outlet stores in select international markets. Fossil products are also sold through licensed and franchised FOSSIL retail stores and kiosks in certain international markets, as well as websites in Australia, Germany, the United Kingdom, and Singapore. Fossil also distribute their product to international online shopping website such as ZALORA and LAZADA. In the part of weaknesses of distribution for FOSSIL GROUP is they provide limit stocks in all the retail shop or outlet...
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...Introduction Bahrain's economy diversity and openness continues to present a number of opportunities for starting a business or expanding a business. The Bahrainis have been systematically building up the sectors of tourism, metals, transport and finance, which, hopefully, will be able to take the economic weight once oil is no longer a viable source of income. With highly developed transport and communications facilities, Bahrain is a fast-growing market at the heart of the Gulf. Bahrain has a stable government with progressive attitudes which has helped to mould the country into a well-developed economy. There are numerous development projects underway around the country which makes the prospect of starting a business in Bahrain very appealing. Bahrain offers a variety of incentives to the prospect of starting a business and investing in Bahrain including its tax free economy and no VAT (Value Added Tax). The Bahrain lifestyle is cosmopolitan and liberal, and there is a relaxed social environment which makes it a popular area with tourists from the region. It's an essentially Arab culture, adopting many of the traditions and cuisines from across the region. Its central location in the Middle East enables good accessibility to the world's business market. Their trade routes to worldwide markets through fast and efficient access by air, sea and road are a big attraction for businesses. Bahrain is also seen as a gateway to the Gulf which has a market of over 100 million people...
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...Despite brutal competition, Singapore’s fashion industry experiences a rebirth April 20, 2012 by Terence LEE It's a packed house at the retail launch of PARCO next NEXT's new labels on 14th April. Globalization has dealt local fashion labels a bad hand. It used to be that fashion designers in Singapore could fill a niche between mass market apparel from the department stores and expensive luxury brands. David Wang, vice president of the Textile & Fashion Federation (TaFf), lived in that era. As a local fashion pioneer in the 80′s, the runway for him to maneuver was much wider. Global brands like Topshop, Uniqlo, and H&M were not around to compete for the Singaporean’s fashion budget. But the times changed. “During my time, Singaporeans had pride in local brands. The good old days are gone. Now they look at price,” he says, “they’re very practical. If they look at a dress from a local designer that’s $399, they won’t support her. They’d rather go to H&M to pick up an entirely new wardrobe.” While there’s a lot of hullabaloo these days about the power of e-commerce as a powerful, superlative, enabler for startups, David cautions that the Internet’s low barrier of entry results in more competition. Some blogshops, for example, offer cutthroat prices for their items. In the face of such a brutal environment, PARCO next NEXT was started in 2010 to prop up the local fashion scene. It is a fashion incubator that picks promising fashion designers and puts them...
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...Table of Contents I. SUMMARY EXECUTIVE ................................................................................................... 2 II. INTRODUCTION.............................................................................................................. 2 Definition and Benefits of Internet Marketing: .............................................................. 2 Types of Internet Marketing: ........................................................................................... 3 III. HOTDEAL VIETNAM AND ITS INTERNET MARKETING ACTIVITIES ........... 3 1.1 The factors that affect to the internet marketing of the chosen company: ................... 4 1.1.1 Macro-environment: ............................................................................................... 4 1.1.2 Micro-environment: ................................................................................................ 7 1.2 The marketing mix (7P) of Hotdeal Vietnam: ............................................................. 10 1.2.1 Product ................................................................................................................... 12 1.2.2 Promotion .............................................................................................................. 19 1.2.3 Price ........................................................................................................................ 26 1.2...
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...Introduction We Zone5 is an e-retailer that sell apparels through the Internet. Our website does not only sell our own branded apparel but also include apparels from other brands such as H&M. Internet becomes necessity nowadays and it becomes a platform to perform transaction and communication. Therefore, any consumers around the world can visit our website and make purchases anywhere and anytime. Consumers can choose different brands of apparel in our website Our objective is not only in generate profit but also engage on corporate social responsibility in order to preserve the environment and contribute to the society and the world. We believe consumers are not the only one who are drawn to business that give back. Therefore, we will donate to the national and local charities that can benefit the charities and local communities programs, and we will also treat employees fairly and ethically. Zone5 is growing larger and fast in Southeast Asia which include Singapore, Malaysia, and Indonesia. To expand our business, we are proud to announce our venture further into China. At Zone5,we believe the consumers will experience a fun and easy shopping. Executive summary As an e-retailers that sell products through the Internet. There will be many legal issues we will encounter and it is unavoidable. For an online website, the common legal issue we will encounter is regarding about the domain name, trademark, and copyright issues. Similar occurrence will happen to our website...
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...1.0 Definition 1.0.1 Social Media Social media is a platform where people can communicate and share things such as videos, music, news, advertisements, and information (Burke, 2013). People are often unable to differentiate social media, mass media, and social networks. Basically, according to Burke (2013), social network is a place for users to communicate and have discussion, while mass media is a place for exchanging and uploading media such as video, music, news, advertisement, and information, social media is the combination of social network and mass media. The typical example for social network, mass media, and social media are Skype, online newspapers, and Facebook respectively. We notice that three of them are different in terms of their functions where Skype connects people around the world, online newspapers shares information and news, and Facebook can carry both of the social network and mass media’s functions at the same time. It allows people to conduct their interaction such as exchanging information, sharing ideas, holding discussions, forwarding and watching video and music in a virtual environment. In short, social media nowadays are getting more diversified. It just like the example of radio and camera, stepping to a new era of technology has let us witness the combination of them into a smart phone. 1.0.2 Marketing Strategy Marketing strategy is a technique to increase an organization’s sales and their competitive advantage. It can be developed in short-term...
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...Executive Summary The company chosen for this assignment will be the Crocs, the product will be an adjustable high heels. The company will be analyzing based on their internal and external analysis which includes competitors, environment, consumers, market segmentation, targeting and positioning. Besides that a budget of RM 1 million will be given to spend for implementing the marketing channel within a 12 months period Table of Content No. | Title | Page No. | 1 | Executive Summary | 1 | 2 | Introduction | 3-4 | 3 | Situational Analysis | 5-8 | 4 | Creative Strategy | 9 | 5 | Campaign Objective & IMC Mix | 9-11 | 6 | Media Choice | 12-13 | 7 | Synergy between Media & Scheduling | 14 | 8 | Costing | 15 | 9 | Conclusion | 16 | 10 | References | 17 | I. Introduction About Crocs Crocs were founded in Boulder, Colo in the year of 1999. Project a simple, comfortable boat shoe image, Crocs footwear comes along with 120 styles and more for men, women and children. Colorful, lightweight comfort for all kind of occasion and all season has become Crocs distint collections & trademark. (About Crocs, 2012) All Crocs shoes are special designed and manufactured with the company's proprietary closed-cell resin- Croslite, an unique technology that makes each pair of shoes with soft, comfortable, lightweight, non-marking and odor-resistant qualities. Crocs footwear is ideally for casual wear, as well as for professional use and recreational activities...
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...April 1, 2013 Janine Lyn A. David Internet Retailing TM – CHAPTER 1 1. Introduction It has been predicted by scholars and experts over the past decade that there will be a steady migration from a brick and mortar retailing model to internet/online shopping stores (Levy & Weitz 2001; Chiang and Dholakia, 2003) (Solorzano, 2011; Ferguson, 2011). With this trend, many traditional retailers have developed their own online stores. There were also the “pure plays”, companies that are mainly start-up e-commerce businesses, which are competing alongside traditional retailers in the marketplace. According to the Internet World Stats 2011, there are currently over two billion Internet users daily at the growth of 480 percent in the past 10 years. This has certainly led to tougher competition for many internet retailers that want to stay competitive and profitable. These businesses want to differentiate themselves, become visible, and stand out above their competitors – gain a competitive advantage. According to Forrester, CIOs have a vital role to play in developing business strategy and framing business technology strategy. Through this approach, IT is viewed as a business enabler for value creation and with this thinking they believe it has a great opportunity to influence business agenda through technology innovation. Even though the effect of a high IT investment on the business’s performance has not been proved (Bharadwaj, 2000), these businesses, both the online-only...
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...E-Commerce Is the Next Frontier in Global Expansion [pic] Online shopping is changing how retailers develop their global expansion strategies. A.T. Kearney's E-Commerce Index reveals which developing markets hold the most potential for online growth. Retailers are constantly seeking new paths to growth. As revenues plateau in developed markets, expansion into developing markets is a popular means for reaching new growth targets and boosting returns in overall portfolios. But choosing a developing market is more complex than looking through the traditional bricks-and-mortar lens to determine where to locate—it also requires looking through the online lens. As online sales skyrocket in developing markets, an online presence is a low-risk way to test new markets and complement existing store footprints. As e-commerce sales skyrocket across the developing world, building an online presence is a low-risk way to test new markets or complement existing store footprints. Gaining maximum advantage from such strategies requires knowing a country's true e-commerce potential and its online market challenges. A.T. Kearney's 2012 E-Commerce Index, the first in a series, examines the top 30 countries in our 2012 Global Retail Development Index™ (GRDI). Using 18 infrastructure, regulatory, and retail-specific variables, the Index ranks the top 10 countries by their e-commerce potential (see figure 1).1 The findings provide a wealth of information for retailers use in developing successful...
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...BANK ISLAM BANK BERHAD CREDIT CARD A MARKETING PLAN MOHD HALIM RIDHAUDDIN BIN ABD MANAP ( 2013133609) ABD RAZAK BIN AWAB ( 2013519593 ) NOOR IDAYU BINTI OTHMAN ( 2013191665 ) HAFIZAH BINTI ABD WAHAB ( 201339929) MKT 750 : MARKETING MANAGEMENT GROUP EMBA12JB PM KAMEL TAUFIQ BIN ABDUL GHANI TABLE OF CONTENTS 1. | Executive Summary | | 2. | Company description | | 3. | Strategic focus and plan | | | * Mission | | | * Goals | | | * Competency and Sustainable Competitive Advantage | | | | | 4. | Situation Analysis | | | a) SWOT analysis | | | * Strengths | | | * Weaknesess | | | * Opportunities | | | * Threats | | | | | | b) Market Summary | | | * Market Trends | | | * Market Growth | | | | | | c) Competitor analysis | | | | | | d) Customer analysis | | | | | | e) Company analysis | | | | | 5 | Product – Market Focus | | | a) Marketing objectives | | | b) Target market | | | c) Customer Value Proposition | | | d) Positioning | | | e) SWOT analysis | | | | | 6. | Marketing program | | | a) Marketing mix | | | * Product Strategy | | | * Price Strategy | | | * Promotion Strategy | | | * Place/ distribution Strategy | | | | | 9. | Financial Data and Projections | | | a)Break- even Analysis | | | b)Sales Forecasting | | ...
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