Zara is a Spanish brand of clothing store founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio, Galicia. The first Zara store opened in 1975 in La Coruna, a port town near Arteixo in the corner of northern Spain. It is one of the major selling brands of one of the biggest fashion retailer of "INDITEX". Zara is now available in 86 countries with total of 1,763 stores worldwide. Zara designs, manufactures, and sells apparel, footwear, and accessories for women, men and children around the world. Offering a high level of fashion at a reasonable price, effectively appealing to the middle to middle-high class customers. Further, Inditex itself is a huge fashion retailer company that owns eight other brands such as Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and lastly Uterque. unfortunetly these other five chains that are operated by Inditex have not matched the growth capabilities or revenue of Zara. Amancio Ortega, the founder of Inditex, was established in the year 1963 has adapted a unique business model, which were innovative and flexible, making Inditex one of the biggest retailers in the world.
Among Inditex other, innovations, the company is introducing new methods to enable store managers to order and display merchandise faster and adding cargo routes for shipping goods. Unfortunetly inditex is respnding to difficulte situations shared by other companies that came up with other game changing plans. eventualy competitors began to catch up, forcing Inditex to keep their edge. Additionally, the consumers slowdown, adding more pressure, and because investors are worried about an ecnimic downturn in spain, where they generated $12 billion of their annul sales, shares have fallen nearly 24 percent in the last 12 months. Making this their worst monthly sales, and some other chains are planning to close stores and