...don’t know the story of Dragon Boat Festival, there was once a great poet and Politian Qu Yuan, who jumped into the river out of despair for his empire. People then mourned his death by throwing glutinous rice wrapped with reed leaves, known as Zongzi, into the river, hoping to prevent animals from eating his body. These Zongzi became a cultural festival food, and can be found everywhere in this ancient river town. Zhu Jia Jiao is an ancient town along a river, with historic Chinese houses, stores, and bridges. I can imagine how this town had been hundreds of thousands of years ago, just like the daily life illustrated in the famous Chinese painting “Along the River During the Qingming Festival” (清明上河圖). But looking from one of the 36 bridges today, it feels nostalgia to see the same view, except that regular residents are replaced by tourists and business people. On the narrow streets you can still find elders dressed in traditional costume, selling cultural food made in the old fashioned way. Namely, the famous stinky Tofu that you can trace from far far away. Also, because of the special festival, there were people demonstrating the process of making Zongzi, and with the entrance ticket every visitor can experience making one Zongzi for free! Wrapping the ingredients with a reed leaf is truly a trained skill. Tourism, beneficial for development, can be troublesome without proper management. The place is over crowded with business opportunities and the wastes and pollution...
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...Factors affect demand: the price of related products, the income, tastes, expectations and number of consumers. 1) Price of related products. Since other meat products such as pork, lamb, chicken is the called substitute. Their prices are relatively high. Although pork prices, it does not affect their needs. Consumers will not turn to buy other meat instead of pork. Therefore, demand of pork is still increasing. 2) Income. Since people's living standards and income improve, demand of meat is increasing because people are more willing to purchase meat. Corporate has improved employees’ wages a lot since last year. Corporate profits prompt employers and employees income faster and income growth of urban and rural residents reached a new high in recent years. Income increase is directly related to the improvement of people's living standards. Meat is a standard measure of living standards among Chinese residents. Thus income increases, people's consumption of the capital increases, living standards improves, demand for pork increased. Additionally, pork is normal goods compared with other food, such as vegetables. So demand for them increases when consumer income rises. 3) People's preferences and tastes. When tastes change in favor of a good, more people want to buy it at any given price, so demand will increase. Pork is the main kind of meat eaten in most regions of China, and also the main source of nutrition people think. Pork is relatively easy to cook in traditional...
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...Introduction: Asia is one of largest continent in the world. It has many countries. One of the largest countries in Asia is China. China is a wonderful ancient country. It has one of the seven wonders of the wonders of the world which is the Great Wall of China. Do you want to know more about China? In this essay I am going to talk about Chinese food, Chinese wedding and Chinese tradition festivals. Chinese food: Chinese cuisine can be divided into two distinct styles, the Northern and the Southern. Northern cuisine is characterized by its extensive use of oil, vinegar and garlic. There are many Northern Chinese dishes that revolve around pasta. Other popular Northern dishes include ravioli-dumplings, noodles, steamed stuffed buns, steamed bread and fried meat dumplings. Southern style cooking is known for its abundant use of Chili peppers and the food in general is known to possess tenderness and freshness. There is a lot of variety in Southern style cooking which tends to have a sweet taste to it. Rice dishes are very popular amongst Southern style cooking with some of the popular items being rice cakes and noodles. One of the unique aspects of Chinese food is the importance of color and aroma. These two elements share equal importance with the taste of the food item in Chinese cooking. Chinese food tends to be very colorful. Every dish features at least three to five different colors. The most popular colors found in Chinese food include yellow, green, red, black, white...
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...Tong Zhang Pre-Modern East Asian History China: Introduction Written records of Chinese civilization date back to 1200 BCE. Naturally many parts of China have become worldwide attractions due to historical richness. The Dynasties of China covered in this chapter will be: Shang (1600 – 1050 BCE), Zhou (1046 – 256 BCE), Warring States Period (475 – 221 BCE), Qin (221 – 206 BCE) Han (206 BCE – 220 CE). Henan Museum, Zheng Zhou Yellow River Valley (Shang) Today, Zheng Zhou is the provincial capital of the Henan Province and is a fast growing city that is one of the centers of technology and politics in China. Lying on the southern bank of the Yellow River (Huang He) Zheng Zhou is home to many beautiful pagodas, Shaolin Temples, and amazing sceneries. Though a bustling megacity today, Zheng Zhou has been an integral part of since the Shang Dynasty of China starting in 1600 BCE. During the Bronze Age, the huge country we call China today had hardly developed. At the time, people understood very little so the base of Chinese culture known as Di (or god) was created. Di gave the Shang people a sense of predictability and understanding of the world. For example, they used Di to predict whether a harvest was to be good or bad. The Shang people communicated with Di through Oracle Bones and Pyromancy. Ritual specialists would use fire to strike a special oracle bone. The grains in the bone would crack in a certain direction and the Shang people would take that as a sign...
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...Introduction chinese culture Chinese culture is one of the world’s oldest and most complex. The area in which the culture is dominant covers a huge geographical region in eastern Asia with customs and traditions varying greatly between towns, cities and provinces. Important components of Chinese culture includes art,cuisine, festival and etc. People in the culture Identity Throughout history, many recognized ethnic groups have been assimilated into neighboring ethnicities or disappeared without a trace. At the same time, many within the Han identity have maintained distinct linguistic and regional cultural traditions. The term Zhonghua Minzu has been used to describe the notion of Chinese nationalism in general. Much of the traditional identity within the community has to do with distinguishing the family name. Values Most social values are derived from Confucianism and Taoism. The subject of which school was the most influential is always debated as many concepts such as Neo-Confucianism, Buddhism and many others. Reincarnation and other rebirth concept is a reminder of the connection between real-life and the after-life. In Chinese business culture, the concept of guanxi, indicating the primacy of relations over rules, has been well documented. Chinese Language The Chinese language (汉语/漢語 Hànyǔ; 华语/華語 Huáyǔ; 中文 Zhōngwén) is a language or language family consisting of varieties which are mutually intelligible to varying degrees.[4] Originally the indigenous languages...
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...Title: By referring to a particular promotional campaign or product design, assess the importance of localisation (or working with a particular area in mind) to achieve a successful outcome in the market place. Under the fierce competitive economic environment, a large number of corporations attempt to expand their markets oversea for seeking more business opportunities. In order to achieve a successful outcome in the foreign countries, it is undeniable that localization is a significant contributing factor. Localization is defined as “a process of adapting products and associated materials for specific markets… ” (Dunne, 2006, p.223). It requires the corporations greatly tailor to a new or growing local contexts to run and compete feasibly and effectively (Layden, 1997). The economy of East Asia especially in China, has grown vigorously and attract a massive amount of global corporations, such as Starbucks to invest by adapt their localization strategy. The diversity of regional culture such as lifestyle, value, religions are complicated, the essay will refer to Starbucks stores and their successful localized marketing campaigns illustrating examples within China. Localization plays an essential role to help business gain access to the local market, catering customer’s tastes, adapting local culture in order to boost profitability, improve brand identity, retention, prestige and brand loyalty, as well as better customer service. These localization strategies result in...
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...I. Introduction: Chinese cuisine is served anywhere , even in our own homes. Even at our simple gatherings we usually include Chinese cuisine in our entrails. Chinese cuisine is introduced in the Philippines as early as the 10th century. From appetizers to main curses like dim sums, noodles, meat dishes like sweet and sour, asado, roasted and many more. We Filipinos love to eat Chinese foods. Most Filipinos loved Chinese foods because Chinese influences them to their cuisine. Filipino cuisine is influenced principally by China, Spain, and the United States, integrated into the pre-colonial indigenous Filipino cooking practices. When restaurants were established in the 19th century, Chinese food became a staple of the pansiterias, with the food given Spanish names. The "comida China" Chinese food includes arroz caldo rice and chicken gruel, and morisqueta tostada fried rice. When the Spaniards came, the food influences they brought were from both Spain and Mexico, as it was through the vice-royalty of Mexico that the Philippines were governed.In the Philippines, trade with China started in the 11th century, as documents show, but it is conjectured that undocumented trade may have started even two centuries earlier. Trade pottery excavated in Laguna, for example, includes pieces dating to the Tang Dynasty. The Chinese trader supplied the silks sent to Mexico and Spain in the galleon trade. In return they took back products of field, forest - beeswax...
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...Starbucks is an international specialty coffee chain company. Operating more than 16,000 stores in over 50 countries worldwide to date, it is the largest coffeehouse company in the world (Starbucks Corporation 2010). Set back in year 1971, Starbucks specialized in coffee and other related beverages such as Italian-style espresso beverages, cold blended beverages, and a selection of premium teas, also with certain related businesses like complementary food items, coffee-related accessories and equipment (DataMonitor 2010). Starbucks’ business operation can be breaks down into three segments – the United States, international, and global consumer products group (CPG). The United States and international segments, which is Starbucks’ core businesses, comprise the company-operated retail store and its domestic and overseas licensing businesses; the global consumer product groups segment focus on the sales of packaged coffee and tea through other intermediaries like grocery stores and convenient stores (DataMonitor 2010). Starbucks has continually succeeded and one of the fastest growing company in the USA. Rapid pace of growth company CEO are looking for expand their business internationally. Starbucks was first begun outside of the America in 1995. The firm subsidiary called Starbucks Coffee International Inc. Starbuck build Starbucks’ business outside North America, Including Company owned, license, and joint- venture-based retail stores in globally. Starbucks growth to international...
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...A. Geography >China stretches some 5,026 kilometres (3,123 mi) across the East Asian landmass. China is bordered by seas and waters eastward, with the East China Sea, Korea Bay, Yellow Sea, Taiwan Strait, and South China Sea, and bordered by landmasses on its 3 other sides, from North Korea to Vietnam. China has been officially and conveniently divided into 5 homogeneous physical macro-regions: Eastern China (subdivided into the northeast plain, north plain, and southern hills), Xinjiang-Mongolia, and the Tibetan-highlands. Its physical features are multiples. The eastern and southern half of the country, its seacoast fringed with offshore islands, is a region of fertile lowlands and foothills with most of the agricultural output and human population. The western and northern half of China is a region of sunken basins (Gobi, Taklamakan), rolling plateaus, and towering massifs, including a portion of the highest tableland on earth (Tibetan Plateau) with lower agricultural possibilities and thus, far less populated. Traditionally, the Chinese population centered around the Chinese central plain and oriented itself toward its own enormous inland market, developing as an imperial power whose center lay in the middle and lower reaches of the Yellow River on the northern plains. More recently, the 18,000-kilometers coastline have been used extensively for export-oriented trade, making a power shift, with the coastline provinces becoming the leading economic center. With an...
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...翻译资格考试常考高频词汇 One Country, Two Systems 一国两制 One China, One Taiwan 一中一台 Two Chinas 两个中国 Three Direct Links (Mail, Air and Shipping Services and Trade) （两岸）直接三通 23 Million Taiwan Compatriots 两千三百万台湾同胞 Two Conferences (NPC and CPPCC) 两会（人大，政协） Three Represents 三个代表 the Important Thought of Three Represents 三个代表重要思想 Woman Pace-Setter 三八红旗手 the Three Major Historical Tasks三大历史任务 the Seven-Year Program to Help 80 Million People Out of Poverty "八七"扶贫攻坚计划 the Eleventh Five-Year Plan (2006-2010) "十一五"计划 the 15th central committee of the communist party of China (CPC) 第十五届中央委员会 17th Party Congress 十七大 the Third Plenary Session of the Eleventh Central Committee 十一届三中全会 South-South Cooperation 南南合作 North-South Dialog 南北对话 Taiwan Independence 台独 "Bring In" and "Going Out" "引进来"和"走出去"政策 patriotic democratic personages爱国民主人士 patriotic united front 爱国统一战线 patriotism 爱国主义精神 live and work in peace and contentment 安居乐业 an enterprising spirit 昂扬向上的精神状态 our compatriots in the Macao SAR (Special Administrative Region) 澳门特别行政区同胞 hegemonism 霸权主义 a hundred flowers blossom 百花齐放 a hundred schools of thought contend 百家争鸣 the stability in border areas 边疆稳定 remote areas 边远地区 a magnificent upsurge 波澜壮阔 extensive and profound 博大精深 never degenerating 不变质 constantly better people's lives 不断提高人民生活水平 unfair and irrational 不公正不合理 shackles of the outdated notions 不合时宜的观念的束缚 an inexhaustible motive force 不竭动力 invincible 不可战胜 an irresistible trend of history 不可阻挡的历史潮流 not lose...
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...Part 1 最 常 考 问 题 及 参 考 答 案 注意很多问题后要加理由，不然考官就会问你“WHY” 第一部分很多是问个人信息的问题，答案因人而异，这里提供的答案可以做为范本，不符 合你的情况的可以做些修改。符合你的情况的，你可以练熟！还有一些问题，就是我们提 供的问题的变化，就是不同的问法，但是你可以用同一个方式来回答的，要记得考试时候 能听明白，然后会转化哦！ 1. Your Work or Your Studies • Do you work or are you a student? Well, I am a senior in Zhejiang University and I’m planning to pursue my master’s degree in the U.K after my graduation. That’s why I take this test. 1a) Your Work General Description of Your Job • What job (or, what work) do you do? I’m a teacher at an English training center. I’ve been working there for several years. It’s my pleasure to see my students make progress, so I think this job is very suitable for me. • What is the nature of that work? It’s a teaching job. I help the students improve their English language skills and most of them are planning to take IELTS. • What do you do in that job? I teach English, both productive and receptive skills. My job is to help my students succeed in their studies and pass exams if they need to. • Would you say your job (or, your work) is very important? 、 I think so. I think the world will be much worse if there’re no teachers, especially good...
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