ANTONINE UNISERSITY Faculty of Business Administration Marketing principles and practice Froggies-Tanmia Presented by: AZIZ Patricia – GES200317 SALIBA Haifa-Ges200303 HAMIE Rola-ges200 Prepared for: Zahleh, 2012 Acknowledgments: Allow us to thank the various people who contributed to the success of this project. We would like to thank Mr.Elie KHOURY, who will evaluate our work. About us: Tanmia, agricultural development company, was founded in 1972 in Lebanon as a day-old
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discuss the combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper, we will be creating a marketing mix and describing how they apply to a specific product. Introduction Marketing strategies determine a product’s future sells and success. In this paper we will identify a tangible product of my choice and explain why this product was chosen. Then we will explain the characteristics of each element of marketing as it applies to this product
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These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. | Date Taken: | 4/3/2014 | Time Spent: | 47 min , 55 secs | Points Received: | 60 / 60 (100%) | | Question Type: | # Of Questions: | # Correct: | Multiple Choice | 10 | 10 | | | Grade Details - All Questions | Question 1. | Question : | (TCO C) Sam wants to buy a washing machine and is looking for something that is
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MARKETING 202 NOTES CHAPTER 1 MARKETING RESEACH = systematic and objective process of generating information to aid in decision making BASIC (PURE) RESEARCH= > expands limit of knowledge or learn more about concept > not aimed at solving pragmatic problem > verify acceptability of certain theory APPLIED RESEARCH= > conducted when a decision needs to be made about specific real life
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Marketing International Will Xiaomi succeed in conquering West Markets ? Thèmes des cours 1. Intro 2. Global + Local = Glocal a. Glocalization (a portmanteau of globalization and localization) is a term that describes the adaptation of international products around the particularities of a local culture in which they are sold. b. glocalization broadly involves the altering of an overarching brand or product so as to better appeal to customers within a specified country or region. This phenomenon
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- The holistic marketing concept is based on the development, design, and implementation of marketing programs, process, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that “everything” Individuals try a variety of different marketing strategies every day. Some of these strategies work for them and helps them to become successful and profitable, while others are left wanting in one aspect or another. Even when a certain marketing strategy seems
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sell yourself to distinguish yourself from others Likeability 38% of the emotional impact you have, in order to be able to market yourself effectively to others is judged according to your vocal ability. Must pay attention to tone of your voice 4. Look for when hiring interpersonal communication skills teamwork honesty core confidency – what you are good at * 1/24/12 Al Mechabian 55% depends on your visual for people to pay attention to you visual – face expressions having a
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Pengembangan (R & D) Pada kuliah ini peserta juga akan mendapatkan pengetahuan mendalam dan ketrampilan yang berkaitan dengan: 1. Operasionalisasi Inovasi dalam Industri Manufaktur 2. Strategi Berinovasi & Pengembangan Usaha Baru Offered To (PS Peserta) Dept/PS: TI dan Departemen lain 1. Kewirausahaan dan Pengembangan Usaha Baru Knowledge = 40% Related Courses Percentage Skill = 40% Attitude = 20% Fak: FTI ITB Prerequisit/ Corequisit Sarana x Papantulis/white / board
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Defining Marketing for the 21st Century Chapter Questions Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-2 What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value
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consumer behavior specially focuses on Colgate toothpaste” that’s why we prepare it. 2. Significance It enhances our knowledge base. It gives us a broad idea about marketing analysis. 1.3. Scope of the report Today's business world is a place of challenge. Challenge and problem can come from anywhere & anytime. Marketing prepare people to cope with the competition. 1.4. Objective of the Report 1.4.1 Broad Objective: To identify the factor those influence the consumer behavior to buy
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