Emotions and Logic in Consumerism Abstract Consumer purchase decisions are often linked to emotions and can lead to impulse and uninformed buying behavior. This creates a problem for marketers who rely on emotional appeals to increase sales. In order for businesses to grow in today’s economy, they must acquire new customers and at the same time retain the old ones. Research indicates that in order for advertising to be most effective in acquiring and retaining new customers, these emotions
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Chapter One: Managing Human Resources [pic] Welcome to your guide to teaching Chapter One, Managing Human Resources! This guide will provide you with a chapter summary, learning objectives, lecture outlines, solutions to in-chapter case questions, suggested use of internet exercises and self-assessments from the online learning center, video resource notes and discussion questions, and suggested uses for the PowerPoint slides contained in your Instructor Resources. Instructor’s
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Management J. Volume 2 No. 1 (January 1989) ,' CAPITAL BUDGETING PRACTICES OF INDIAN COMPANIES I. M. PANDEY ' Objective " The objectives of this study are: (a) to document the capital bud geting policies and practices of companies in India, a developing country, and contrast them with those of USA and UK, the developed countries, and (b) to ascertain how business executives look upon the linkage between corporate strategy and investment decision-making. Capital expenditure planning
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Technological Forecasting & Social Change 76 (2009) 664–677 Contents lists available at ScienceDirect Technological Forecasting & Social Change Intellectual capital and new product development performance: The mediating role of organizational learning capability Ya-Hui Hsu a,⁎, Wenchang Fang b,1 a b Department of Business Administration, Ming Chuan University, 11F, No.318, Fuhe Rd., Yonghe City, Taipei 234, Taiwan Department of Business Administration, National Taipei University, 69
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Innovation Strategies for the Global Recession A Special Report from Chuck Frey of InnovationTools.com and Renee Hopkins Callahan of Innosight December 8, 2008 Innovating in a Recession Page 2 Executive Summary As the global economy slowly slides into recession, organizations face new challenges and opportunities. In today's interconnected world, it's impractical for companies to suspend their innovation initiatives until the worst of the storm blows over. To do so is to risk being
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Strategic Human Resources Management: Where Do We Go From Here?† Brian E. Becker* School of Management, State University of New York at Buffalo, Buffalo, NY 14260 Mark A. Huselid School of Management and Labor Relations, Rutgers University, Piscataway, NJ 08854 The authors identify the key challenges facing strategic human resource management (SHRM) going forward and discuss several new directions in both the scholarship and practice of SHRM. They focus on a clearer articulation of the
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BAB111 Revised January 12, 2005 ILinc Case Study of a Start Up “It’s been a long semester,” thought Mark Bernstein. “I have spent a lot of time with Degerhan working on our business plan for our proposed new venture, Interactive Learning Corporation, but can we really make it go? Should we even try? I’ve got a good job waiting for me with a large corporation. Is the upside potential of ILinc great enough to justify taking the risk?” Mark Bernstein and Degerhan Usluel knew each other from
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Computer Organization and Design The Hardware/Software Interface F I F T H E D I T I O N David A. Patterson University of California, Berkeley John L. Hennessy Stanford University With contributions by Perry Alexander The University of Kansas Peter J. Ashenden Ashenden Designs Pty Ltd Jason D. Bakos University of South Carolina Javier Bruguera Universidade de Santiago de Compostela Jichuan Chang Hewlett-Packard Matthew Farrens University of California, Davis David Kaeli Northeastern University
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until 2011, achieving an historical high of 5.90 percent in September 2009. Property developers found the potential in property development in Malaysia fascinating due to geographical reality of Malaysia, which provides great opportunity and potential to the housing industry. It is essential to distinguish the factors that affect housing construction costs in Malaysia with the aim of minimizing the construction costs, besides of discovering actions to reduce the high cost of housing. Various authors
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AN INVESTIGATION OF READING ACHIEVEMENT AND THE USE OF SUCCESSMAKER A DIGITAL READING PROGRAM A Dissertation Proposal Submitted to the Faculty of Argosy University Campus In Partial Fulfillment of the requirements for the Degree of Doctor of Education By Jeanne Nelson Argosy University Sarasota Campus March, 2013 Dissertation Committee Approval: ------------------------------------------------- Dissertation Chair: Dr. Janice Powell Ed.D Date -------------------------------------------------
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