studies of successful and unsuccessful market penetration and related tips Sports participation and trade figures In-depth analysis of the whole supply chain Ten product categories studied from top to bottom Consumption trends and effective marketing strategies Comprehensive market and foreign trade statistics Listings of 184 executives interviewed and about 280 other distributors and retailers Profiles of 105 companies Fourth volume of a series also comprising reports on France, Italy, Austria and
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What are the defining characteristics of the golf equipment industry? What is the industry like? The defining characteristics of the golf equipment industry are product performance, innovative technology and name brand recognition. Golf companies essentially sell the same products so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance
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the Top 5 Singapore companies in the Middle East by overseas revenue. As a marketer and distributor, RSH has distribution and retail rights to over 90 world-renowned brand-names that include and are not limited to brands such as Reebok, Puma, Nike, Adidas, Lacoste, Wilson and Speedo, for sports and active lifestyle products. RSH has a retail network of over 440 free-standing stores and 500 shops-in-shop in 11 countries, encompassing 45 different retail concepts. For sports, golf and active lifestyle
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living a longer, healthier, and more life. (The purpose of its present business is distinctive community based strategy that enhances the brand and reinforces guest loyalty. The components giving to people help them exercise and become fit with stylish sport wear from Lululemon) * Objective: Assembled a management team with a mix of retail , design , operations, product sourcing, and marketing experience form such leading apparel and retail companies as Abercrombie &Fitch, Limited brands, Nike
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Competition in the Golf Equipment Industry in 2009 Karina Diamond 2012 Strategic Management 3/14/2012 Competition in the Golf Equipment Industry in 2009 Karina Diamond 2012 Strategic Management 3/14/2012 Table of Contents Question One 2 * Details of the characteristics of the golf equipment industry Question Two 4 * Includes Michael Porter’s Five Forces Model Question Three 7 * Discussed the competitive weapons used by rivals
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Puma PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel, and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen
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Marketing Audit of Nike Nike is an incorporated company that primarily carries footwear products. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. Former CEO and Pres. Philip Knight co-founded Blue Ribbon Sports with Mr. Bill Bowerman in 1962 which officially became Nike in 1978. At first, Nike was known to distribute inexpensive, superior-quality Japanese athletic shoes to American consumers to break Germany’s domination of the domestic
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global athletic footwear market, with around 31% market share in 2007. Creating by Bill Bowerman and Philip Knight in 1962, its early products are footwear, but now it has a wide range of product line. Today Nike is engaged in design, development and marketing of footwear, apparel and equipment, including shoes, sock, gloves, bags, and sports balls and so on. Many of its products are design for specific athletic such as football, basketball, running and even walking. According to figure2, Nike branded
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Atos Strategic Marketing Plan Theo Gonzales Alicja Ignatowicz Yorkville University Marketing Strategy BUSI 2163 Paul Finlayson August 16, 2015 Table of Contents Company Background 4 Mission Statement 4 Products 4 Consumer Analysis 5 Competitive Analysis 6 Industry analysis 7 GTA – Home Market 7 Canada – Domestic Market 8 Foreign Market 9 Strategic Plan 10 Marketing Mix 12 Product 12 Price 12 Place
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Primark and Oxfam Marketing Purpose and Techniques Contents Introduction____________3 Oxfam________________4 Primark_______________7 Charts & Tables _______10 Appendix_____________12 Introduction This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services. Before we can understand the effectiveness of the marketing techniques, we have investigated both companies and carried research by looking through different sources
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