marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 ‘P’s are called as elements of marketing and together they constitute the marketing mix. All these are inter-related because a decision in one area affects decisions in other areas. In this lesson you will learn about the basic aspects relating to these 4‘P’s viz., product, price, place and promotion. OBJECTIVES After studying this lesson, you will be able to : • • • • • • • • explain
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KHALID ABDOOL 13005239 IIE BCOM 1 GROUP 3 06 OCTOBER 2014 MARKETING ASSIGNMENT Question | Page | 1 | 1 | 2.1 | 2 – 3 | 2.2 | 3 – 4 | 2.3 | 5 | 3.1 | 6 | 3.2 | 6 – 7 | BIBLIOGRAPHY | 8 | Question 1: Q1.1 Pick n Pay is a store with many outlets around the country. It’s a retail store, which is a family favourite due to their variety of goods for their consumer’s households. Their brand is very unique and easily identifiable by its blue and red logo. Its slogan is famous because
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Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. ***********************************************************************************************************************************************************************************************
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[pic] HARVARD BUSINESS SCHOOL BRIEF CASES 4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount's newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging
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Businesses are often defined as production- orientated, sales orientated, marketing orientated or social orientated • Product orientation is where the business has an attitude where it thinks it knows what is best for the customer. This happens when there is not much competition for this product therefore a customer will purchase this product even though it may be not quite what they require. • Sales orientation is where the business’s employ good sales staff who understand the benefits their products
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maximum potential. It will be beneficial to piggyback off of existing advertising to accomplish this task. New customers will be obtained and existing customers will be retained by offering coupons, samples and loyalty points (DD Perks) along with other promotional activities. Budget will equal $63.2 million for advertising expenses. This money will come from Franchisees in the U.S. by receiving 5% of each store’s gross sales a week. (Form10K, 2015) The goal is to penetrate the market by 20%, increase
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Promotional and Advertising Strategies: Toyota Motors and General Motors BUS 508 Contemporary Business June 8, 2014 Abstract The production and management systems in many industries get revolutionized globally due to changing technologies. The automobile industry is not left behind and is currently facing new opportunities and threats. Increase in safety requirements, globalization, digitalization and individualization are a few factors that
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Principles of Marketing – MGT301 VU MGT - 301 Lesson – 1 PRINCIPLES OF MARKETING Overview of Course: This subject/course is designed to teach the basic principles of Marketing to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. This course is designed to provide you the foundations of Marketing whether you intend to work in field of the marketing or not. Marketing is part of all of our lives and touches us in some
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a limited life. * Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller. * Profits rise and fall at different stages of the product lifecycle. * Products require different marketing, financial, manufacturing, purchasing, and the human resource strategies in each stage of their life cycle. Stage Characteristics 1. Market introduction stage 1. costs are very high 2. slow sales volumes to start 3. little
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Norm Frazier – vise president of advertising sales Company | How they make money | Concept “FASHION for EVERYONE”TV network dedicated solely to fashion with up-to-date and entertainment features;Information broadcast 24 hours per day, 7 days per weekFounded in 1996Forecast revenue for 2006 - $ 310.6 mil;Reached 80 mil households Women b/w 35-54“Look great on Saturday night for under $100” – most viewable series in 2005 | Revenue streams from advertising sales Revenue streams from cable-affiliate
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