com/doc/37244756/Promotional-Strategies-of-Colgate Sep 11, 2010 - Promotional Strategies of Colgate - Download as Word Doc (.doc / .docx), Text file (.txt), PDF File (.pdf) or read online. Colgate palmolive case study - promotion strategy - SlideShare www.slideshare.net/.../colgate-palmolive-case-study-promotion-strategy-... May 7, 2013 - Virtual-Dissertation.com =- We provide writing help to develop quality Essays, Term Papers, Course work, Thesis and Dissertation, etc. for ... Promotional Strategy
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STUDY OBJECTIVE: * To study the marketing strategies of TATA and how they implemented it for NANO. * To know about the 4p’s of marketing and to study the segmentation, targeting and positioning. * To know about the recent trends that TATA has been using to promote NANO in market. COMPANY PROFILE Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: communications and information technology, engineering
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Chapter 17: Personal Selling and Sales Promotion 1. Under what conditions does personal selling typically become a primary component of the firm’s promotional mix? * Consumers: geographically concentrated and relatively low number of them * Product: expensive, custom made, special handling requirements * Price: relatively high * Channels: relatively short 2. Describe over-the-counter and field selling. Which is more expensive? Over-the-counter selling: personal selling
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well as the rarity of the product. Getting the right price is essential in making the sales of the product. I want to make sure that my product sells and the competitors don’t see a rise in sales on the same product because it’s overpriced. Promotion – Promotion is just as important as advertising a product in the right way to make sure it will have the best impact on the way the product sells. When advertising it is important that you get the brand name and the message you want across to the potential
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components of the MM are dealt with here separately, it should be remembered that, in their implementation, no single P operates in isolation or independently. Each P interact with at least one other P. elaborate product price place promotions 1. PRODUCT ANYTHING THAT CAN BE OFFERED TO A MARKET TO SATISFY A NEED. To maximise consumer satisfaction, we need to shape the content, utility and package to suit the TM. Content the actual product that you buy (sneakers, shirt, shorts)
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CHAPTER – I INTROUDCTION 1. What is Marketing? 2. Marketing Mix 3. Advertising 4. Ethics in Advertising and self Control. 5. Marketing Scenario in India at Present. 6. Aims and Objectives of the study 7. Significance and Relevance of the study 8. Definitions 9. Hypotheses of the study 10. Assumptions of the study 11. Limitations of the study 7 CHAPTER – I INTROUDCTION The present study is titled “ Study of Advertising Standards Council of India (ASCI) and its role in curbing unethical marketing
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Renovations will be the renovation of kitchens, bathrooms and laundries. The business will provide a complete service, including free designs and quotes, supply and installation of equipment and fittings, all associated building services, after sales maintenance and a seven-year guarantee covering workmanship. 2.0 Current Market Position It’s important to understand the current position for your business before deciding on how to market it further. Marketing analysis and research (done
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overall marketing mix and then applies them to the practical real world workings of the Australian automotive fuel retailing industry – retail petrol outlets. The four elements making up the overall marketing mix include product, price, place and promotion. Collectively they are referred to as the four P’s of marketing as their significance makes them the very foundations and building blocks of marketing. This report affords each individual element its own discussion section opening with the definition
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RASTON FURNITURE COMPANY Edward Meadows, president of Raston Furniture, met with representatives of Kelly, Astor & Peters Advertising (KAP) and Andrew Reed, Raston’s vice president of marketing and sales, to discuss the company’s advertising program for 1989. The KAP Advertising representatives recommended that Raston Furniture increase its advertising in shelter magazines (such as Good Housekeeping and Better Homes and Gardens, which feature home improvement ideas and new ideas in home decorating)
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opportunity to cut back on its losses. The firm also suffered as it intended to offer some incentives to banks and retailers to push the card over competition. The company wanted the retailers and bankers to prefer it’s own card and expected boots in sales. However, the entire plan failed. If anything, the company gained negative publicity about the whole issue. “If they had hiked the fee, we would have been forced to indirectly promote them. The fee is important for the retailers for the retailers and
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