...Programme: | BTEC L3 Extended Diploma in Business | Unit (No. and Name): | Unit 3 Intro to Marketing Part 2 | Start Date: | 18th December 2014 | Deadline Date: | 16th January 2015 | Marking Tutor: | Danielle Vipond | Internal Verifier (Brief): | Tam Baldwin | Brief Verified (Date): | | Internal Verifier (Assessment) | Tam Baldwin | Targeted Criteria: | P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | Achieved: | | | | | | | | | | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | Achieved: | | | | | | | | | | D1 | D2 | D3 | D4 | D5 | D6 | D7 | D8 | Achieved: | | | | | | | | | Plagiarism: Work handed in against this brief must be the learner’s own work. Any content not generated by the learner must be appropriately referenced; otherwise it will be taken to be that of the learner submitting it. Any infringement of the College’s Plagiarism guidelines will result in the Assignment not being marked and Disciplinary proceedings initiated. Scenario: | You work for a large marketing agency that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products and services. Your marketing agency has a varied portfolio of clients and you have been given a range of business tasks to complete to help maintain their business and that of their clients. | Assessment Tasks: | Number | Task | Criteria Targeted | 1. | * Following your attendance at the workshop for P3 you will be given...
Words: 1270 - Pages: 6
...activities that they undertake in order to promote their products or services. Your marketing agency has a varied portfolio of clients and you have been given the task of consulting for two businesses, one that operates in the private sector (Jacksonville Jaguars) and one in the public or voluntary sector (Birmingham Children’s Hospital). You have been set a variety of tasks. | Learning Outcomes for Unit | LO1 Know the role of marketing in organisations | LO2 Be able to use marketing research and marketing planning | LO3 Understand how and why customer groups are targeted | LO4 Be able to develop a coherent marketing mix | Grading criteria for unit | P1 | Describe how marketing techniques are used to market products in two organisations | P2 | Describe the limitations and constraints of marketing | P3 | Describe how a selected organisation uses market research to contribute to...
Words: 1031 - Pages: 5
...------------------------------------------------- BTEC National Diploma in Business 2014/2015 Student Name: | Unit: 3 – Introduction To Marketing | Year Group: 12 | Tutor: Miss Chotai | Date Issued: | Submission Deadline: 27th March 2015 | Deadline Met: Yes/No | Task | Criteria to be met | Issue date(w/c) | Submission date(w/c) | Task 1 | P1, P2, M1 and D1 | 12th January 2015 | 2nd February 2015 | Task 2 | P3, P4, M2 and D2 | 16th February 2015 | 2nd March 2015 | Task 3 | P5 | 2nd March 2015 | 9th March 2015 | Task 4 | P6 and M3 | 9th March 2015 | 23rd March 2015 | Grading Criteria Met & date achieved: | | | | P1 | P2 | P3 | P4 | P5 | P6 | M1 | M2 | M3 | D1 | D2 | | | | | | | | | | | | Final Feedback to Student | Final Grade Awarded: | Fail | Pass | Merit | Distinction | I CONFIRM THAT THE ATTACHED ASSIGNMENT IS MY OWN WORK Student Signature: Date: Tutor Signature: Date: Internal Verifier: Date: INTERIM FEEDBACK RECORD Date | Comment | Target | | | | UNIT 3: Introduction to marketing ASSESSMENT CRITERIA To achieve a Pass grade the evidence...
Words: 2049 - Pages: 9
...organisations. In the first two parts of the assignment you will need to focus on how marketing techniques are used in two different organisations. The second part of the assignment will look at how market research impacts on the marketing plan of a specific organisation. Finally, you will need to look at the development of a coherent marketing mix targeted at a defined group of potential customers. M1 D1 P1 Task 3.1 Scenario You work for a large marketing agency that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products or services. Your marketing agency has a varied portfolio of clients and you have been given the task of consulting for one business that operates in the private sector and one in the public or voluntary sector. Choose your two businesses remembering that: one must be from the private sector, for example, Marks & Spencer one must be from the public or voluntary sector, for example, Oxfam. For each business, you will need to research the marketing techniques it has used in order to market one product. These techniques might include: growth strategies survival strategies branding relati onship marketing. For each business: * P1. describe the marketing techniques used to market products ( 200 words ) * M1. compare the marketing techniques used in marketing the products ( 200 words ) D1 - Now choose one of your two businesses. How effective do you think its use of techniques...
Words: 749 - Pages: 3
...[pic] WATERFRONT QUARTER, HUDDERSFIELD DEWSBURY CENTRE, DEWSBURY |Assignment title |Task 1 – The Role of Marketing | | | |Assessor |Jo Holmes | | | |Date issued |15th September 2014 | |Interim Deadline | |Final deadline |2nd November 2014 | |Duration (approx) | | | | |Qualification suite |BTEC Level 3 BTEC National Diploma in Business | |covered | ...
Words: 1701 - Pages: 7
...Submitted on | | | | | | Assignment title | Market Segmentation | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task no. | | Evidence | P5 | Explain how and why groups of customers are targeted for selected products | | 1 | | | P6 | Develop a coherent marketing mix for a newproduct or service. | | 2 | | | M3 | Develop a coherent marketing mix that is targeted at a defined group of potential customers. | | 2 | | | Learner declaration | I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.Learner signature: Date: | Assignment brief Qualification | BTEC Level 3 90 credit Diploma in Business (Business Pathway) | Unit number and title | 3 Introduction to Marketing | Assessor name | Julie Flavell | Date issued | 27.11.15 | Hand in deadline | 18.12.15 | | Assignment title | Market Segmentation | Purpose of this assignmentThe aim and purpose of this unit is to give learners an understanding of how customer groups are targeted and be able to develop a coherent marketing mix. | ScenarioThe organisation you used for your...
Words: 890 - Pages: 4
...Purpose of Unit 3 The aim and purpose of this unit is to give you an understanding of how marketing, research and planning and the marketing mix are used by all organisations. You will initially study two business organsations, but you will focus on the products at Denbies Vineyard and we will work in collaboration with them. Issue: 8th September 2014 Deadline: 1st December 2014 Learning outcomes On completion of this unit you should: 1. Know the role of marketing in organisations 2. Be able to use marketing research and marketing planning 3. Understand how and why customer groups are targeted 4. Be able to develop a coherent marketing mix. Assignment 1 You work as a marketing assistant for a large marketing company called “Creative Dreams” . The manager of your department has asked you to carry out the following task. The organisations you will investigate for unit 3.1 are “Thorpe Park” and “Surrey Wildlife Trust”. www.thorpepark.com www.surreywildlifetrust.org Task 1 (P1, P2, M1) Write up a brief introduction for both organisations, this must include size, location, nature of the business, objectives and marketing objectives to provide an introduction to the two businesses. (a) P1: DEADLINE THORPE PARK P1 15/09/14, DEADLINE SWT P1 22/09/14 Describe the marketing techniques used by both organisations to market their products or service. Use the Helpsheet P1 to help you with this for your visit to Thorpe Park. You will have to also complete Helpsheet...
Words: 1120 - Pages: 5
...this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of a targeted group of prospective customers, before going on to develop a marketing mix for a new product or service. The unit gives a brief overview of the principles of marketing or can be...
Words: 4051 - Pages: 17
...Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation, targeting and positioning 3. Understand the individual elements of the extended marketing mix 4. Be able to use the marketing mix in different contexts. GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors P4.1 √ Outcomes/ Grade Descriptors P4.1 2 √ P4.2 √ P4. 13 √ P4.3 √ P4. 14 √ P4.4 √ P4. 15 √ P4.5 P4. 6 √ √ M2 √ M3 √ P4. 7 √ D1 √ P4. 8 √ D2 √ P.4. P4. 9 10 √ √ D3 √ P4. 11 √ M1 √ Assessor: Signature: ______________ Date: ___/___/___ 1|Page Tutor Notes Key Points: Your assignment should be handed in by the deadline. This assignment must be your own work and original. All sources of reference must be included. You will be expected to check spelling mistakes and grammar. Your name, student no and unit no should be in the footer of every page. It should bear an appropriate report structure (such as a Table of Contents,Abstract, Introduction, Discussion, Conclusion, Recommendations, References, and Appendix (if necessary). There should be clarity of expression. It should display relevant factual content and understanding of the subject, critical analysis, justifications, arguments, models, and a coherent framework etc. Submission Regulations 1. “Assignment Front Cover Sheet”must accompany the assignment [now available from the forms Moodle]. 2. You must save your document in the following file name format, so that it...
Words: 2308 - Pages: 10
...Today’s Business Environment Several principles that have been developed by John Wooden can be implemented into today’s business world in order to build a strong and lasting organization. This can be done by building fundamentals and then training to promote these fundamentals from within the organization. This needs to start with the highest point on the organization’s hierarchical level. The head of the organization needs to learn and implement the pyramid’s base principles which are: industriousness, loyalty, friendship, cooperation, and enthusiasm. Industriousness and enthusiasm are the two cornerstones of Wooden’s pyramid of success. The head of the organization needs set the tone of the organization. He or she must work hard and inspire employees to rise to their extraordinary level of success. The leader must remain positive and continually motivate employees in their organization. The second level of the Pyramid of Success, known as: Self-Control, Alertness, Initiative, and Intentness. The head of the organization is responsible for making decisions and he/she should not let their emotions get in the way of what is best for the organization. As seen in the case of Valley, a former player of Wooden who owns a business and coped with the death of his daughter while conducting business (Edelhauser, 2007). Wooden stresses that knowing the people that work under you can help them in understanding how to care for an organization as a whole rather than for their own interests...
Words: 1233 - Pages: 5
...Bouizar Devry University Mktg522 Marketing Plan 1.0 Executive summary The purpose of this marketing plan is to introduce Apple into a new market that has the potential to make the company leading further in the high-tech industry. The proposed product is the iWatch, a smart watch that features Apple’s latest technology. This product will allow the company to penetrate the market of wearable technologies, which will weight 1.4 billion dollars by the year 2018. In fact the market demand is increasing steadily in regard of this new type of technologies. Companies such as Samsung and Google had introduced wearable devices such as the Galaxy Gear or the Google Glass in order to create a new way for consumers to interact with technology. The iWatch will satisfy a new demand that is estimate to five million shipments in the next year. (Ranck, 2012, p. 1). Using the Apple strengths such as advanced patents, strong brand equity and extensive distribution channels; the iWatch can be, like the iPod, a strong vector of development for the company. In fact, the marketing objective proposed by this plan is to become a leader on the wearable technologies market and ultimately sale three million units by the end of next year as a financial objective. This document will present the marketing mix that will allow Apple to reach those objectives. Elements like fashionable design, high quality and new technologies will permit the iWatch to be positioned as a high-end...
Words: 4293 - Pages: 18
...DEVELOPING A MARKETING PLAN: A Template for Analysis and Strategy This template is designed for the analysis and planning phases of global marketing strategy development. Students must conduct “real” research for completing a substantial and coherent marketing plan. First, you will develop a comprehensive customer, competitor, organizational and environmental analysis. This entails the next stage for an effective marketing mix strategy followed by implementation and control. The marketing plan should be fully justified, which means students must explain why a particular method, tactic, or strategy is chosen in comparison to many other alternatives. Cross-cultural analyses and discussions of global consumer culture are required components of the final marketing plan. DEVELOPING A MARKETING PLAN: A Template for Analysis and Strategy Executive Summary (done last – two page summary of entire project; use persuasive language...
Words: 1033 - Pages: 5
...segmentation strategy must be coherent with and resultant from the firm’s mission and objectives. They must also present their situations, its strengths, weaknesses, opportunities, and threats (SWOT). The second step in the segmentation process is to portray the diverse segments, which will assist Airvana to be familiar with the profile of the consumers in each segment. The consumer relationships within a segment and differences across segments will be familiarized as well. The third step in the segmentation process entails assessing the attractiveness of the assortment of segments. To embark on this evaluation, Airvana’s marketers first must decide whether the segment is worth engaging in, using numerous descriptive decisive factors: Is the segment identifiable, substantial, reachable, responsive, and profitable. The fourth step in the segmenting, targeting, and positioning process is to choose a target market. The significant factor probable to impinge on this verdict is the marketer’s capability to pursue such an opportunity or target segmenting. Airvana evaluates both the attractiveness of the target market (opportunities and threats based on the SWOT analysis and the productivity of the segment) and its own competencies (strengths and weakness based on the SWOT analysis) very cautiously. The last step in developing a market segmentation strategy is positioning. Market positioning engages in a process of indicating the marketing mix variables so that our target...
Words: 690 - Pages: 3
...*Executive summary /Abstract */introduction Critically evaluates the marketing planning process Discusses impediments to effective implementation of marketing plan Introduction The leading exponents of the marketing planning have been warned of the communications factors, operational, cultural and managerial in which frequently impede the effective implementation of the marketing planning programmers in the past two decades. (Cravens, 1998; Doyle, 1998; Greenley, 1982; Leeflang and de Mortanges, 1996; McDonald, 1992a, b; 1995; Piercy and Morgan, 1994; Jain, 1993; Simkin, 1996a, b; Verhage and Waarts, 1988). There have some specific guidance are offered in the recent years to assist marketing managers overcoming those internal organisational and in pre-empting forces (cf. Cravens, 1998; Dibb et al., 1996; Lings, 1999; Piercy, 1997; 1998; Simkin, 2000). Yet, the recent research has shows barriers to the implementation of programmes and marketing strategies. (Dibb and Simkin, 2001; Simkin, 2000). Another key barrier is indicating impeding the deployment of effective marketing practices used to be the lack in most marketing function or either in organisations. (cf. McDonald, 1992a, b; Piercy and Morgan, 1994). The research are shows this is a no longer to the case with the bulkiness businesses professing to have a marketing department undertaking not only promotion and customer research,but are relate to the Kotleresque textbook approach to marketing management...
Words: 1580 - Pages: 7
...1 The deal Holcim, a swiss based Cement company that grew through aggressive markets acquisitions became one of the leader worldwide in cement industry. Over time, potential for growth has shown to be on the developing markets with a CAGR of 5.5% versus 0.3% in developed countries. In a merger and acquisition dynamic where Argentina through its growth potential was favored by many foreign companies, Holcim through a progressive process acquired the majority stake in Cocemar, and merged it with Minetti, giving birth to a new Player in Argentina, and in particular in Buenos Aires aree where 50% of the country sales were concentrated in that sole zone, led by Loma Negra. 2 Which actions were taken by Carlos Bruehler 2.1 The management team The strategic directions set by Minetti top management targeted to maximize cash flow by focusing on key improvements areas such as cliens, emplyees, CSR, procurement and profitability. This could be achievered by driving a merger in an optimize way. Carlos Bruehler, appointed to lead that merger mandated a a top management team to develop and implement the strategic plan. The newly formed team was a mix of representatives from both families as well as others, with lower interaction with local practices and culture (e.g expatriate from Switzerlan). Carlos expected to move at the same speed as other mergers, where the aggressive and fast pace built the success of Holcim. Although the decision to buil the senior management team around a good...
Words: 782 - Pages: 4
