Integrated Marketing Communication (IMC) campaign for Monster Dragonfruit-Pomegranate is “Drink and Go” The overall message of the campaign is that there are so many things around us that are amazing and inspiring which can make us feel our life offers limitless opportunities and willingness to give an attempt to achieve dreams. However all these are ignored due to tiredness we feel which are caused because of our super-charged lifestyle. Hence the campaign message is telling us to feel excited, interested
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the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea. Elements of Promotion Traditionally the promotional mix has included four elements: advertising, sales promotion,publicity/public relations, and personal selling. However, direct marketing as well as interactivemedia as major promotional-mix elements that modern-day marketers use to communicate withtheir target markets. Each element of the
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Message Strategy: Marketing Pro Choice and Anti Tobacco Related Messages Table of Contents Introduction…………………...…………………………………………………………………...4 The Steps of a Message Strategy (referencing a CDC Campaign)………….…………………….5 First Step of Message Strategy………………………………...………………………….5 Second Step of Message Strategy……………………………………...……………..…...6 Last Step of Message Strategy…………………………………………………………….7 Target Audiences……….…………………………………………………………………………8 Message Strategy
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IV) Promotion/Collaboration Advertising Advertising wills occur through a collaborative approach securing an integrated marketing communication across all medias. Identifying Nike FuelBand as the only fitness tracking devices, that has the most accurate measure. The device you can’t live without. The campaign with emphasize the products and how integrates in daily live or our target market group. This will include our partnership with Microsoft Xbox, Kinetic active game users and branching out
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of a business in which I was involved in and with for some local store marketing. To begin though I will first give you my interpretation of what marketing means to me. To me marketing is a form of putting yourself out there to the public, a presentation in which you are presenting your service. The service can be many different things, from foods, clothing, cleaning anything in general to which a consumer would have to go out and purchase to gain access of. This is my meaning of the word; however
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Marketing communication plan Marketing Communications are "all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used" (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as "the process by which a marketer develops and presents stimuli to a defined target audience with a purpose of eliciting a desired set of responses" (Yeshin, 1999). Marketing communications are: adverting, sales promotions
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Marketing Plan Outline: Gracy's Shampoo, Hair Conditioner & Body Wash All & One Introduction The following draft want to create at this project to scheme of work in which there can create this product so this note acceptance for consumers and at the same time affordable for their company to they have created this scheme. In which I will create a plan of marketing for their new product as it is GRACY'S SHAMPOO, HAIR CONDITIONER, BODY WASH ALL & ONE. A product that I developed,
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Segmentation 14 Budget 14 Communication Strategy 15 (1) Receiver/Comprehension 15 (2) Channel/Presentation 15 (3) Message/Yield 15 (4) Source /Attention 16 Creative Strategy 17 Advertising Campaign Theme 17 Television and Radio Media 18 Magazine and Newspaper Media 19 Support Media 19 Media Objectives 20 Media Messages 21 Website 24 Sales Promotion 24 Campaign Research and Evaluation 25 Conclusion 26 Recommendations 27 References 28 Bibliography 29 Appendices
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Message Strategy: Marketing Pro Choice and Anti Tobacco Related Messages Table of Contents Introduction…………………...…………………………………………………………………...4 The Steps of a Message Strategy (referencing a CDC Campaign)………….…………………….5 First Step of Message Strategy………………………………...………………………….5 Second Step of Message Strategy……………………………………...……………..…...6 Last Step of Message Strategy…………………………………………………………….7 Target Audiences……….…………………………………………………………………………8 Message Strategy Appeals.………………………………………………………………………
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1. Colgate should spend the $3 million in retailer support and also social media campaigns. They should not invest in the discounting of their product in the retailers but focus more on merchandising locations. Give the stores more incentives to place Colgate products at better eye-line viewpoints and even gondola shelves. I believe it is worth it to pay the slotting and listing fees for the better locations because customers who are loyal to the Colgate brand will buy the product regardless of
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