throughout the world. Our work requires more than slick marketing materials and catchy slogans. Our results are a reflection of an unwavering commitment to the principles and philosophy of social marketing which we share here with you… ii Table of Contents About This Book Overview The Single Most Important Thing 1 2 3 The Basics Social Marketing Thinking Like a Marketer 1. Know exactly who your audience is and look at everything from that group’s point of view. 2. Your bottom
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HomeNewsMBAMasterPhDVISAGMATGRETOEFLChatWorkshopForum 简体 繁体 ChaseDream → MBA → MBA面试阅读正文 Best Answers to Tough Interview Questions[日期：2006-12-01] 来源：ChaseDream论坛 作者：远洋船长 [字体：大 中 小] Tell me about yourself. This is really more of a request than a question. But these few words can put you on the spot in a way no question can. Many quickly lose control of the interview during the most critical time- the first five minutes. This is not the time to go into a lengthy history or wander off in different directions
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TABLE OF CONTENTS ABSTRACTS..............................................................................................................6 ACKNOWLEDGEMENT.............................................................................................7 QUESTION…………………………………………………………………………………8 CHAPTER 1: INTRODUCTION...............................................................…..............10 1.1 Introduction………..……………………………...……..….................................10 CHAPTER 2: BUSINESS
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“To do business in China, you have to do local, that is, local innovation with a global perspective.” (James Xia, 2006) 1 Introduction I recently visited Shanghai to attend the Cass Business School China Symposium. There were a number of very interesting presentations by excellent leaders and experts from across the industry spectrum. For me, the most compelling of these was the ‘Branding in China’ presentation given by Ruth Ang, and this paper focuses on that topic. The main area that I will
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that understanding buyer behavior is an essential but very difficult task. To get a better sense of the importance of understanding consumer behavior, we begin by looking at GoPro. You may never have heard of GoPro, the small but fast-growing company that makes tiny, wearable HD video cameras. Yet few brands can match the avid enthusiasm and intense loyalty that GoPro has created in the hearts and minds of its customers. GoPro knows that, deep down, it offers customers much more than just
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Introduction This essay will first show how an effective use of language and persuasion, and a good awareness of ethical considerations can contribute to a successful negotiation process by breaking deadlock and achieving a win-win situation. To lead a good business negotiation, there are five key points that one should go through: preparing the negotiation, rehearsing the negotiation, describing our statement and position, making propositions and offers, bargaining and the weight of culture in
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after the company sent you to college. Your boss just told you, in complete confidence, that the company will have to lay off 200 workers. Luckily, your job won’t be affected. But a rumour is now circulating in the plant and one of your workers (an old friend who now works for you) asks the question, “Well Pat, what’s the word? Is the plant closing? Am I going to lose my job? The closing on our new house is scheduled for next week, I need to know!” What should you say? What will you say? 2. As an operations
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associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization, good or service, differentiating it from others in marketplace. Brand carries an assurance about the characteristics that make the product or service unique. A strong brand is a means of making people aware of what the company
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gifts. Gifts are illegal, and under PRC gifts that are valued over 600 are very illegal. Gifts that are under 600 are legal but the laws are very vague. Examples of this were a business trip to a see a country which could be illegal because unless you are there on business they are paying for you to go somewhere just to hang out. Another of example in the text was the purchase of black market licenses and certificated, this is very illegal and making a blatant attempt to get around the law. Under
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OVERVIEW The large and diverse media and communications industry assumes a central role within most economies. The industry covers a range of occupations and media, including: radio, television and film; print media; internet content development; advertising; public relations; speech writing; and design. The industry is highly concentrated and production is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels The media and communications industry
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