1.所有参考书目以作者姓名的字母顺序排列,一个作者有多本著作时,则按年份先后排列顺序,一个作者一年内有多本著作出版或论文发表,在年份后按月份先后加小写字母a. b. c.等加以区别。 2. 参考书目信息应从书名页上获取而不是从封面获取。 3. 每一项参考文献注释应包含一定的内容或要素(element),并按一定的顺序排列。 1. 著作的注释内容要素和顺序。 〔格式〕 作者姓,名的首字母大写.(出版年份).书名.出版地:出版商. 〔范例〕 White, R.( 1988). Advertising: What it is and How to do it. 2nd ed. London: McGrawhill. 注意:英语人名书写的顺序一般为名在前,姓在后,比如,Mark Wolery, 和汉语正好相反。当姓放在名前面时,姓的后面紧跟逗号。换句话说,只要后面紧跟了逗号,说明逗号前面的就是姓,而不是名,比如,Wolery, M.。 2. 同一著作中有多位作者时的要素和顺序。 〔格式〕 作者姓,名的首字母大写.(出版年份).章节标题.In:
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August 31, 2012 Andrew J. Rohm Associate Professor, Marketing Department, College of Business Administration, Loyola Marymount University, Los Angeles, CA, arohm1@lmu.edu George R. Milne Professor, Marketing Department, Isenberg School of Management, University of Massachusetts Amherst, Amherst, MA, milne@isenberg.umass.edu Velitchka Kaltcheva Associate Professor, Marketing Department, College of Business Administration, Loyola Marymount University, Los Angeles, CA, velitchka.kaltcheva@lmu
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Communication Channels Axia College of University of Phoenix Peter Drucker, a famous management consultant who helped practical foundations of modern business once said, "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." This day in age there are so many organizations that are trying to sell the consumer the same product and it gets more and more difficult to let the product sell itself. A company needs to market the product
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SVP Elizabeth SVP Finance SVP Lodging Op SVP Players: 1. Joseph James is the new president & CEO of Amber Inn Suites, Inc. 2. Kelly Elizabeth is Senior Vice-President of Sales and Marketing. 3. Catherine Grace is Vice-President of Advertising. Fiscal 2005 was projected to be the fifth consecutive unprofitable year for Amber Inn & Suites, Inc. The new president of Amber inn &suite inquired that each of company’s four senior vice-presidents was to prepare a one hour presentation
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of brand heritage in the UK as it does elsewhere in the world. Kia aims to overcome this through its massive ambition and plans for growth in the European market. Marketing The Chartered Institute of Marketing defines marketing as: ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably.’ In simple terms, it is the process where customer needs are identified and serviced through the products and services that satisfy them. [pic]
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Chapter Twelve CREATIVE STRATEGY AND THE CREATIVE PROCESS Objectives To show how advertising strategies are translated into creative briefs and message strategies that guide the creative process. The chapter examines the characteristics of great advertising, styles of thinking, the nature of creativity, its importance in advertising, and the role of the agency creative team. We discuss how research serves as the foundation for creative development and planning, and we review common
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television advertising to deliver the message that they want to deliver. Humor is one of the most popular and frequently used techniques in television advertising. More and more television advertisements are using humor, and many marketing researchers say that humor arrests people's attention, increases advertisement memorability, overcomes sales resistance, and enhances message persuasiveness (Duncan 286). Role of humor in advertising: In today’s time role of humor in television advertising has reached
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Journal of Business Research 62 (2009) 305–313 Contents lists available at ScienceDirect Journal of Business Research Brand extension feedback: The role of advertising ☆ Eva Martínez a,⁎, Teresa Montaner b,1, José M. Pina a,2 a b Departamento de Economía y Dirección de Empresas, Facultad de Ciencias Económicas y Empresariales, Gran Vía 2, Zaragoza 50005, Spain Departamento de Economía y Dirección de Empresas, Escuela Universitaria de Estudios Empresariales, María de Luna S/N Edificio
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Our company, Go Beverages LTD, is coming up with a new canned beverage and subsequently we have devised a marketing strategy and an IMC plan, for the soon to be launched, ‘Canned Milkshakes’. This is a product aimed at providing consumers with the convenience of having a milkshake on the go. Previously, Consumers had to go to the restaurant in order to purchase a milkshake, our product offers consumers with instant milkshake which comes in an easy to open can. The product is targeted at the health
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from | |now | |advertising solution |advertising related to its internet search, e-mail, online | | | | |mapping, social networking, and video sharing services as well | | | | |as selling advertising-free versions of the same technologies. | 2. BRIEF SUMMARY
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