MKT 334: ADVERTISING & PROMOTIONAL STRATEGY Payless ShoeSource Inc. Professor: Dr. Gabriel Ogunmokun University of the Virgin Islands November 7, 2012 Group Members: Kasieam Webster Keyan Roberts Vinecia Sutton Jeffrey Berry, Jr. Table of Contents QUESTION 1 2 Promotional Strategy 2 Payless Segmentation 2 Payless Targeting 3 Payless Marketing Communication 3 Payless Advertising – Our mass media approach to promotion & advertising 3 Payless Sales
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Marketing mix The Marketing mix is generally accepted as the use and specification of the "four P's" describing the strategic position of a product in the marketplace. One version of the marketing mix originated in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. This version was used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "Marketing-Mix"
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Promotion & advertising strategy Promotion is one of the key elements of the marketing mix, and deals with any one or two-way communication that takes place with the consumer. This article concentrates is a high level introduction to developing a promotional strategy for your business focusing on advertising and other 'pull' tactics. Developing a promotional strategy Deciding on a marketing communications strategy is one of the primary roles of the marketing manager and this process involves
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Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition
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------------------------------------------------- Top of Form Bottom of Form * Login * Login via * Register * International Marketing * Marketing Tips * MLM * Press Releases * Social Marketing * Viral Marketing * Home Page * Marketing Print articlevertisement ------------------------------------------------- ADVERTISING AND SALES PROMOTION * Jul 01, 2009 * 0 * 13,629 12 ADVERTISING AND SALES PROMOTION
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were spent in competition with Microsoft, then Google and finally today with Samsung. I’m not sure of whom all agrees, but I would say that Apple has competed very well and has been successful in every competition with their competitors. Apple’s marketing strategy has not always been the greatest, but taking highly thought out risk and producing more products and better service has allowed the company to succeed to the ultimate high. “Given that Apple’s struggles with operating losses and a steep
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Unit 11: Advertising and Direct Marketing Advertising: Advertising is any paid form of nonpersonal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform or persuade members of a particular audience. For many, advertising is the most familiar and visible element of the promotion mix. Because it can convey rich and dynamic images, advertising can establish and reinforce a distinctive brand identity. This helps marketers bond with
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Executive Summary Integrated marketing communication is being practiced by almost all companies now. The purpose of this report is to focus on the communication tools that will be used by Hewlett Packard (HP) and UNICEF to communicate their message to their target audience. Furthermore the objectives of each company will be analyzed in detail as well as the measure they will be using to measure their IMC outcome. Lastly we will be analyzing the differences between both companies based on their IMC
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Final Year Project on internet marketing ….is it there yet Project Guide: Prof. Kuldip Kawatra Project by Mr. Heemanish Midde Roll No.: 220 2007 - 2009 Xavier Institute of Management & Research, Mumbai Mumbai University DECLARATION I hereby declare that this report titled “Internet Marketing" is a record of independent work carried out by me as a part of Final Year Project for the MMS course of Mumbai University for the period starting from January 2009 to May 2009. The above
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Monitoring and evaluating marketing communications is a difficult process with imprecise outcomes. Critically review this statement for both on-line and off-line campaigns, making reference to appropriate theory, the organisation and tools previously selected. Setting up objectives is vitally important. Measurable objectives enable a business to enumerate the efficiency and the effectiveness of marketing communications’ (MCs) endeavouring impact e.g. to show the effectiveness of the investment
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