MNGT 2001 | GROUP CASE STUDY REPORT | 4/12/2015 4/12/2015 Executive Summary The purpose of this report is to analyse and evaluate the business strategy of Singapore Airlines. The report provides an informed review of Singapore Airlines’ executive management or organisational strategic analysis, decision making, implementation and evaluation of performance outcomes. Therefore, the report will cover many aspects such as strategic analysis, strategic directions and strategic objectives
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THE RISE OF TONY FERNANDES AND AIRASIA IN MALAYSIA1 SHAHRIL EASHAK ISMAIL Monash Asia Institute, Monash University, Caulfield East Vic 3145, Australia Email: seism1@student.monash.edu 1 This paper was presented to the 18 Biennial Conference of the Asian Studies Association th of Australia in Adelaide, 5-8 July 2010. It has been peer reviewed via a double referee process and appears on the Conference Proceedings Website
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Ryan McHugh Marketing Plan Southwest Airlines Green Initiatives Executive Summary Southwest Airlines was formed in 1971 as a small airline in texas offering services between Dallas, Houston, and San Antonio. Its goal at the time was to provide to customers an airline that got passengers to their destinations on time, for a low price, while making it an enjoyable experience overall. By taking these simple goals and making them a reality for customers, Southwest has been able to expand into
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The Case Study of Eva Airways Core Competencies in Airline Industry | December 252012 | The idea of "core competences" is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else. Eva Airways core competencies covers excellent flight safety record, advanced flight equipment to enhance flight
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three-fold increase in the number of scheduled airlines and a five-fold increase in the number of aircraft operated. The largest and most popular airline in Mumbai India is Jet Airways started in 1993. Naresh Goyal (both founder and owner) still owns eighty percent of the company, and oversees all aspects of the business. This paper reviews one of the airlines, jet airways, strategic evaluation process to select the next corrective action for the airlines and also the impact on overall aviation industry
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history: Received 24 October 2013 Received in revised form 11 May 2014 Accepted 12 May 2014 Available online 29 May 2014 Keywords: Low-cost High-speed train Replication strategy Intra and intermodal competition a b s t r a c t More and more airlines have adopted a low-cost business model and many scholars have studied the characteristics of such marketing strategy. While other transport modes have decided to copy and adopt this strategy, we investigate how they replicate this business model
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Strategy: 12 Routes Operated by Aer Lingus: 14 SWOT Analysis: 23 Conclusions & Recommendations: 25 Bibliography: 26 Introduction: The aims and objectives of this marketing research investigation are to analyse how the airline is currently competing in this business area. There are a number of factors in which we can examine to determine this: 1. Find the main source market profiles? * To get this result I will be using Primary Source information by sending
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experience. COMPETITION AND GAP FULFILLMENT Most existing travel websites, create value for their audience by providing resources and services at competitive prices. Websites like Travelocity, Expedia, Hotwire, Kayak etc. advertise deals for airlines, hotels, rental cars and other tourism related services. They are especially useful for booking last minute trips at the best rates. Forbes rated these travel websites as part of the top 13, according to aesthetic appeal, user friendliness, and usefulness
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accustomed in pace in order to guard the aviation system and lessen the probability of an incident with high consequences. Majority of us believe that travelers and personal belongings are the only source of terrorization to business aviation security but threats can as well come from the various processes that maintain an airport in addition to the passengers and the aircraft that it serves. These processes include clean-up catering, repairs, ticketing, handling of baggage, parking, food
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THE RISE OF TONY FERNANDES AND AIRASIA IN MALAYSIA1 SHAHRIL EASHAK ISMAIL Monash Asia Institute, Monash University, Caulfield East Vic 3145, Australia Email: seism1@student.monash.edu 1 This paper was presented to the 18 Biennial Conference of the Asian Studies Association th of Australia in Adelaide, 5-8 July 2010. It has been peer reviewed via a double referee process and appears on the Conference Proceedings Website
Words: 4100 - Pages: 17
