|HND BUSINESS | |Marketing Principles | |Assignment 1 – | | | |
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According to Philip Kotler - "Marketing Mix is the combination of four elements, called the 4P's (product, Price, Promotion, and Place), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy" Marketing Mix was first coined by Neil Bordon, the President of the American Marketing Association in 1953 and is referred to as the set of actions, used by a company or organisation to promote its product or service in the market. A typical
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Wal-Mart had entered the German retail market in 1997, with the acquisition of the failing German retail chain Wertkauf, and had quickly encountered problems. Wal-Mart’s EveryDay Low Price (EDLP) guarantee, inventory control, and efficient distribution strategy, so strong in the United States, had each been a source of headaches. Wal-Mart went through protracted struggles with labor unions, with suppliers, and with local zoning boards. It also weathered a major pricing scandal, had been fined for failing
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successful then all of these activities are coordinated into a seamless process. The process is linked with all the partners within the organisation those include vendors, carriers, third-party companies, and information system providers. The well known strategy used by manufacturers is known as “Just-in-Time” – JIT. JIT or also known as Lean Production named by John Krafcik, permits the production of only what is required, when it is needed, and only in the quality needed. This doesn’t only apply to the
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September 26, 2011 Tyler Allen Organizational Structure Organizational Structure is a way or method through use of hierarchy that a group, organization, business, people or objects, collaborate to achieve success on one common goal. There are three types of organizational structure; functional structure is specialized and grouped according to business functions and skills they require, divisional structure the divisional structure groups each organizational function into a division. Each division within
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often tough to boost profits by investing overseas. Because most studies look at cross-industry patterns to draw lessons about how to succeed at globalization, they can be Rajiv Lal is the Stanley Roth Sr. Professor of Retailing at Harvard Business School. misleading. When we focused on one industry—grocery retailing—we found that, with a few exceptions, globalization’s benefits had not accrued to retailers. In contrast to other industries, grocery retail is still dominated by local players
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WAL-MART IN GERMANY The case features in David Needle (2010), Business in Context, 5th edition, Cengage/South-Western, pp. 159-62. The Wal-Mart Success Story The first Wal-Mart store was established by Sam Walton in 1962 in Rogers, Arkansas. At first expansion was steady with 24 stores by 1967. The initial focus for Wal-Mart operations was small town, rural America. The company grew to 276 stores by 1980 and the Wal-Mart empire reached 640 stores by 1984. The company currently has around 4,100
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Viewpoint The unveiling of Walmart’snext generation stores is part of a strategic plan dubbed “project impact.” Announced in 2008, the nationwide remodeling effort aims to improve the Walmart shopping experience and increase sales. Time Context According to the Project’s rollout schedule 70% of U.S stores will undergo an upgrade by the end of 2012; the remaining renovations will wrap up in 2014. Problem statement SWOT Analysis Strength: The strength of Wal-Mart is the popularity. The company
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References 9 1.0 Introduction The word strategy came from the Greek word “strategos”, which mean a general. According to Capon (2008), “strategy in an understanding of the external environment and the resources available to compete in the external environment.” Meanwhile, Shekar (2009) defined strategy as “a systematic approach to positioning the business in relation to its environment to ensure continued success and total security.” Strategy and change management simultaneously adapt to the
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Competitive Strategy and the Wal-Mart Threat: Positioning for Survival and Success John A. Parnell, University of North Carolina-Pembroke Donald L. Lester, Middle Tennessee State University No class of retailer has influenced the business landscape in recent years more than the big box, and no big boxer is more prominent than WalMart. Big boxers like Wal-Mart not only apply pressure to suppliers and alter the mix of shopping alternatives for consumers, but they also greatly influence the competitive
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