|HND BUSINESS |
|Marketing Principles |
|Assignment 1 – |
| |
| |
|Word Count 2189 (Total 2525) |

|Harry Singh |
|02/11/2015 |

Contents
What Is The Marketing Process 2

Benefits and Draw Backs of of having a Marketing Orientation 2

Benefits and Draw Backs of of having a Marketing Orientation (Cont) 3

What is Macroeconomics 4

Pestle Analysis 4

Pestle Analysis (Cont) 5

What is Microeconomics 6

Porter's Five Forces Theory 6

Porter's Five Forces Theory (Cont) 7

References 8

References (Cont) 9

What Is The Marketing Process

There are a number of different definitions from organisations or individuals to describe it,

The UK Chartered Institute of Marketing’s used the Author ‘Blyth’s’ definition;

‘Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably’ [1]

Quite simply marketing is an activity carried out by various people in a business or in an organisation which is designed to understand and satisfy their customer’s needs, which also allows the business or