...MNM3025/101/3/2012 Tutorial Letter 101/3/2012 Marketing research MNM3025 Semester 1 & 2 Department of Marketing and Retail Management This tutorial letter contains important information about your module. Bar code MNM3025/101 CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction and welcome Purpose and outcomes of the module Lecturer and contact details Module related resources Student support services for the module Module specific study plan Assessments Examination Concluding remarks Page reference guide Assignments Additional reading list Appendix A. Appendix B. Appendix C. 1. INTRODUCTION AND WELCOME We are pleased to welcome you to this module in customer service and hope that you will find it both interesting and rewarding. We will do our best to make your study of this module successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignments properly. You will receive a number of tutorial letters during the semester. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, the assignments and guidelines for preparing and submitting the assignments for this module. Furthermore, the prescribed study material and other resources and how to obtain it are provided further on. We have also included general information about this module, as well as administrative...
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...------------------------------------------------- Course: BUSN 0408 – Marketing Research ------------------------------------------------- ------------------------------------------------- Instructor: Dr. Jack Crumbly ------------------------------------------------- Office hours: MW 11:00AM - 1:00PM, T: 10:00AM-12:00PM F: 11:00AM-12:00PM or by appointment ------------------------------------------------- Office location: College of Business Room 208 ------------------------------------------------- Phone: 334-727-8733 ------------------------------------------------- Email: crumblyj@mytu.tuskegee.edu ------------------------------------------------- ------------------------------------------------- Textbooks: Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd edition by Alvin C. Burns and Ronald F. Bush; Prentice Hall, Upper Saddle River, NJ: Pearson Education Inc. ------------------------------------------------- ISBN: 978-0-13-507822-8 ------------------------------------------------- ------------------------------------------------- Course Description & Purpose The purpose of this course is to provide you with the knowledge and skills necessary to conduct a market research project from its inception to completion, including problem formulation, research design, sampling, data analysis, and interpretation of results. Students are exposed to a number of research techniques, including several descriptive analyses...
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...EDWARDES COLLEGE PESHAWAR Department of Professional Studies ASSIGNMENT COVER SHEET Student Name: Subject Name: Assignment #: Assignment Title: Issue Date: Date(s) Returned to Student: Student Declaration 1. I certify that this assignment is entirely my own work, except where I have given fully-documented references to the work of others, and that the material contained in this assignment has not been submitted for assessment in any formal course of study. 2. I understand the definition and consequences of plagiarism. My assignment will be cancelled and failed if it is copied from another student, book or internet website. Assignments to be submitted as per specified due dates as published in assignment briefs. Faculty policy requires that assignments are to be submitted to your lecturer/ tutor in class or in faculty office. In case of late submission please attach the late submission form, signed by the head of department or tutor. Student Signature Date: Formative Deadline: Date(s) Submitted: Summative (Final) Deadline: Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: □ HND Computing □ HND Business □ EDSML For Tutor Use Only Date / Time _______________________________ Signature __________________ □ Late Submission Note: - Attach this part with your assignment x-----------------------------------------------------------------------------------------------------------------------------------------------------------------------x Edwardes...
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...Group: Group: Learner’s Name: Learner’s Name: ------------------------------------------------- Assignment Details: Assignment Title: Evaluate the use of market research in the development of a selected organisation’s marketing plans ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Assessment Dates: Set: WC 22.09.14 Due: WC 06.10.14 ------------------------------------------------- Assignment Details: Assignment Title: Evaluate the use of market research in the development of a selected organisation’s marketing plans ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Assessment Dates: Set: WC 22.09.14 Due: WC 06.10.14 ------------------------------------------------- Unit Details: 3 Qualification: BTEC National Extended Diploma in Business Number: Assignment 2 Title: Introduction to Marketing Tutor/Assessor: G Painter / S Mughal / M Pope Internal Verifier: ------------------------------------------------- Unit Details: 3 Qualification: BTEC National Extended Diploma in Business Number: Assignment 2 Title: Introduction to Marketing Tutor/Assessor: G Painter / S Mughal / M Pope Internal Verifier: Submission Status: First Submission ☐ Resubmission* ☐ Submission...
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...Marketing Research MKTG 3401 – Fall 2012 Section 01 W/F 11:45 am – 1:25 pm 330 Dodge Professor: Felicia Lassk Office: Hayden Hall 202 Office hours: W, 1:30 – 2:30 p.m. or by appointment Phone: (617) 373-5307 Email: f.lassk@neu.edu Blackboard: blackboard.neu.edu “MKTG 3401 Lassk Fall 2012” Text: Marketing Research, Malhotra, 6th Edition, 2010 – NU custom text. Prerequisites: MKTG 2201, MGSC 1201 and 64 SH toward the degree Course Description: This course focuses on the marketing research process and the analysis of data using SPSS statistical software. It gives students the opportunity to develop an understanding of consumer attitudes and behavior processes as the basis of the design of marketing problems. The course covers topics such as problem definition, research design, sampling, attitude measurement, questionnaire design, data collection, and data analysis. Statistical Package: SPSS is available as a 6-month rental for $35 plus $4.99 download fee. Details on how to access the rental are provided in the Tech Marketplace of MyNEU Portal under “Free and Discounted Software – More Software tab.” SPSS is also available for free through MyApps using MyFiles to house your data files. Please note, to access SPSS with MyApps on campus, you must be connected to “NU-Secure” wi fi. Details to access MyApps and“NU-Secure” wi fi is provided in the MyNEU portal. You must be able to access SPSS through either of these options by 9/19. ...
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...Marketing Report Assignment 1 MBA7003 Assignment 1: Marketing Research Report “Evaluation of Secondary and Primary Research” Student Name: Rana Ahmed Saeed Khan Student Number: ST20027073 Course Title: Module Title: MBA Marketing Module number: MBA 7003 Module tutor: Katherine Mutter Submission details: To be submitted on 18th April 2013 Marketing Report Assignment 1 MBA7003 Table of Contents S no. Topics Page 01 1. Introduction………………………………………………………………………... 2. Primary Research…………………………………………………………………. 01 3. Secondary Research……………………………………………………………… 01 4. Value and weaknesses of Secondary research carried out…………………… 03 5. How primary research may be used to supplement the secondary research…03 6. Research report on UK mobile market…………………..…………………..……..03 7. Conclusion…………………..…………………..…………………..……………….. 04 8. References…………………..…………………..…………………..……………….. 04 Marketing Report Assignment 1 MBA7003 1. Introduction: The report analyzes various aspects of primary research and offers an understanding of how secondary research can be used to supplement it. Merits and demerits of primary and secondary research are discussed in academic and marketing terms. 2. Primary Research: Primary research is developed by researchers by witnessing first hand sources without using their own analysis, interpretation and opinions. It usually includes diaries, speeches, autobiographies, interviews and newspapers or magazines (University of...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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...1 Regent College Higher Education Assignment front sheet Qualification Unit number and title PearsonBTEC Level 5 HND Diploma Business Unit 30: Internet Marketing Student name Assessor name Mehedi Alam Date issued Completion date 13th October2014 30th January 2015 Assignment title Internet Marketing Plan Learning Outcome Learning outcome Understand marketing through the internet. LO1 Assessme nt Criteria 1.1 1.2 1.3 1.4 Be able to use the internet LO2 LO3 Unit 30 for promotion using digital marketing communicati ons Be able to produce market research to support customer relationship management 2.1 2.2 2.3 Submitted on In this assessment you will have the opportunity to present evidence that shows you are able to: Task Evidence no. (Page no) Explain the elements of internet marketing Evaluate the internet marketing mix Compare internet marketing tools – etools Examine interactive order processing Demonstrate the mechanics of search engine marketing Write the copy for a suitable opt-in email marketing newsletter Follow guidelines for best practice in online public relations 2.4 Demonstrate how businesses can use new digital media communities, eg file-sharing sites 3.1 Conduct secondary market research 3.2 Design an online survey 3.3 Demonstrate the use of electronic customer relationship marketing IM Version 1 2 LO4 ...
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...Opportunities”, located in the online course shell. Write a four to six (4-6) page paper in which you: 1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings. 1. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. 1. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. 1. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response. 1. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 National in Business (QCF) |Unit 10 Market Research in Business | |Learner name | Assessor name | | |Duncan Llewelyn | |Date issued | Hand in deadline |Submitted on | |23rd April 2015 |19th June 2015 | | | | | |Assignment title |Unit 10 Market Research | |In this assessment you will have opportunities to provide evidence...
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...MKT 505 ASSIGNMENT 3 To purchase this visit here: http://www.activitymode.com/product/mkt-505-assignment-3/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 505 ASSIGNMENT 3 MKT 505 Assignment 3 - Entry Plan into International Market This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions. Use the Internet or Strayer Library to research the following components of the global company that you have chosen: • - Company Profile (History & Analysis) • - Product(s) • - Financial Status • - Market Position • - Analysis of current global operating environments • - Integrated marketing communication (IMC) Strategy • - Strengths and Weaknesses Analysis • - Sustainable Competitive Advantage(s) enjoyed by the firm • - Sources of funds for the project • - Pro-Forma Balance Sheet & Income Statement for five (5) years • - Cash-Flow Statement Note: You may also use the following resource for your research:§Financial profiles for global companies: (http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you: 1. 1. Choose a country into which the company you selected may expand. Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity...
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...com/q/mkt-230-complete-course-mkt230-complete-course/20687 http://workbank247.com/q/mkt-230-complete-course-mkt230-complete-course/20687 MKT 230 Week 1 Discussion Assignment 1 Autobiography By Thursday, November 5, 2015, submit your autobiography to the appropriateDiscussion Area. Include the following information in your autobiography: * Name * Profession * What is your reason for taking this course? * How can a course in marketing help you with your objectives? * Think of any two instances from your life when you did some kind of marketing. * Do you think that having a formal education in marketing would have made you react differently in those situations? Take note of your reply to this question and compare it with your views after you have completed the course. MKT 230 Week 1 Discussion 2 Assignment 2 Identify Product & Marketing Mix 1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.) 2. Identify/ create/ build a Marketing Mix for this product as it is today. 3. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product. Your post should be written about the marketing activities of a well-known consumer product, not services (like insurance, storage, or banking), not automobiles/ jets or any other industrial...
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...Global Marketing Level 6 44-6979-00L-A Module handbook 2014 to 2015 Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task one assessment criteriaTask two assessment criteria | Page 39Page 41 | Welcome to global marketing Contact details Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Your seminar tutor: Learning time: On the successful completion of this unit you will receive 20 credit points at level 6. As in all units you are expected to devote 150 hours learning time to this unit, some of which will comprise lectures and seminars. These will be important for introducing and discussing new materials and for you to gauge your level of understanding of the subject. You will need to spend several hours per week in private study getting to grips with the pre-seminar tasks and necessary post-lecture reading and the associated activities. It is expected that the remainder of the time will be spent on assessment related activities such as reading and...
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...Business Communication in English Parts I & II TMAENG17R1(E) 2015-2016 Contents 1 Introduction - 3 - 2 Programme - 4 - Programme Block 1 - 4 - Programme Block 2 - 5 - 3. Attendance ……………………………………………………………… ……………...6- 4. Literature ………………………………………………………………………………- 6- 5 Assignments Blocks 1 & 2 - 7 - Block 1: Oral Group Assignment - 7 - Block 2: Oral assignment - 9 - 6. Written Test - 10 - 7. Assessment Blocks 1 & 2 - 11 - 1 Introduction Welcome to the first English courses at TMA. In the next four years you will acquire a lot of knowledge and many skills for your future career. You will learn how to write a marketing plan and how to implement it, how to import and export products from and to Asia and how to do business with people from another culture. In this way you will lay the foundation for a career in international business. One skill you will certainly need in Asia is a good command of business English. These courses will help you acquire the specialised vocabulary that you will need. The words and expressions that you are going to learn are different from the words used in everyday English, so most of them will be new to you. Furthermore, you will develop your reading skills through reading texts in business English. In order to be able to express yourself in proper English you will also spend some time refreshing your knowledge of the English grammar. You will do all kinds of exercises, both in class...
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...Assignment #1: Marketing Models Page 1 Assignment #1: Marketing Models Natasha Silver Dr. Kevin Tullis Marketing 506 January 24, 2014 Assignment #1: Marketing Models Page 2 1. Develop an argument regarding the significance of marketing to organizational success in the 21st century. The significance of marketing to an organizational success in the 21st century is imperative. In order for a business to remain successful in a business environment a firm must market their brand in order to create awareness and attract consumers regarding their services. Marketing plays an important role in creating a solid position in a competitive century. The 21st Century has seen numerous changes within the economy due to the innovation and development of technology. Marketing gives business the art formula of developing, advertising, and distributing goods and services to consumers as well as businesses. According to the text “The future of Business”, Marketing revolves around the anticipation, identification, and satisfaction of the consumer. Without marketing, businesses and firms can offer products and services but would have a hard time selling to potential buyers” (Gitman & McDaniel, 2008). Marketing is a major tool used by businesses in order to communicate with customers and allow businesses to focus on ways to increase sales. In order for a business to...
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