...BUS 330 WEEK 5 COMPLETE WORK FINAL ASSIGNMENT – A GRADED To purchase this, Click here http://www.activitymode.com/product/bus-330-week-5-complete-work-final-assignment-a-graded/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 330 WEEK 5 COMPLETE WORK / FINAL ASSIGNMENT - A GRADED BUS 330 Week 5 (Final- Principles of Marketing) BUS 330 Week 5 DQ 1 (Corporate Social Responsibility) BUS 330 Week 5 DQ 2 (Marketing Ethics and Children) BUS 330 Week 5 Quiz (10 Q & A) BUS 330 WEEK 5 COMPLETE WORK FINAL ASSIGNMENT – A GRADED To purchase this, Click here http://www.activitymode.com/product/bus-330-week-5-complete-work-final-assignment-a-graded/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 330 WEEK 5 COMPLETE WORK / FINAL ASSIGNMENT - A GRADED BUS 330 Week 5 (Final- Principles of Marketing) BUS 330 Week 5 DQ 1 (Corporate Social Responsibility) BUS 330 Week 5 DQ 2 (Marketing Ethics and Children) BUS 330 Week 5 Quiz (10 Q & A) BUS 330 WEEK 5 COMPLETE WORK FINAL ASSIGNMENT – A GRADED To purchase this, Click here http://www.activitymode.com/product/bus-330-week-5-complete-work-final-assignment-a-graded/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 330 WEEK 5 COMPLETE WORK / FINAL ASSIGNMENT - A GRADED BUS 330 Week 5 (Final- Principles of Marketing) BUS 330 Week 5 DQ 1 (Corporate Social Responsibility) BUS 330 Week 5 DQ 2 (Marketing Ethics and Children) BUS 330 Week 5 Quiz (10 Q & A) BUS 330 WEEK 5 COMPLETE WORK FINAL ASSIGNMENT – A GRADED To purchase this, Click...
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...Assignment - MKT101 Principles of Marketing Vietnam National University International School HELP Bachelor of Business (Hons) MKT101 PRINCIPLES OF MARKETING Assignment Year 1, Semester 1, March 2012 Date of Release: 16 April 2012 1 Assignment - MKT101 Principles of Marketing ASSIGNMENT DETAILS Format:! ! Written Report Word Limit:! ! Approximately 3,000 - 3,500 words ! (Please indicate the word count) ! ! Due Date:! ! 28 May 2012 ! ! ! No extension will be granted Value:! ! 40% of total assessment for this subject Assignment Rationale This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of...
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...UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) FACULTY OF BUSINESS AND FINANCE (FBF) Unit Plan 1. Unit Code & Unit Title: Course of Study: UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics Bachelor of Information Systems (Hons) Business Information Systems Bachelor of Information Systems (Hons) Information Systems Engineering Bachelor of Accounting (Hons) Bachelor of Global Economics (Hons) Year One, Year Two 201410 3 credit hours 4.0 hours lecture per week for the duration of 7 weeks 3.0 hours tutorial per week for the duration of 7 weeks 7. Lead Lecturer (Facultyof Business and Finance) Mr. Teo Aik Chuan teoac@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Ms. Lam Siew Yong lamsy@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Mr. Choy Johnn Yee (Faculty Business and Finance) choyjy@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Ms. Yeong Wai Mun yeongwm@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Mr. Low Chin Kian lowck@utar.edu.my Ms. Lam Siew Yong (lamsy@utar.edu.my) Mr. Choy Johnn Yee (choyjy@utar.edu.my) Ms. Jenny Marisa Lim Dao Siang (limds@utar.edu.my) Puan Sharmeela Banu Binti Syed Abu Thahir (sharmeelas@utar...
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...Page 1 of 7 ASSIGNMENT 1st SEMESTER : STUDY UNITS COVERED DUE DATE TOTAL MARKS MATERIAL REQUIRED : : : : FINANCIAL MANAGEMENT (FM) MODULES 1 - 10 3pm Tuesday 16 March 2010 100 ANSWER SHEET Refer to page 7 INSTRUCTIONS TO CANDIDATES FOR COMPLETING AND SUBMITTING ASSIGNMENTS The complete “Instructions to Students for Completing and Submitting Assignments” must be collected from any IMM GSM office, the relevant Student Support Centre or can be downloaded from the IMM GSM website. It is essential that the complete instructions be studied prior to commencing your assignment. The following points highlight only a few important notes. 1) You are required to submit ONE assignment per subject. 2) The assignment will contribute 20% towards the final examination mark, and the other 80% will be made up from the examination, however the examination papers will count out of 100%. 3) Although your assignment will contribute towards your final examination mark, you do not have to earn credits for admission to the examinations; you are automatically accepted on registering for the exam. 4) Number all the pages of your assignment (page 1 of 4) and write your name and surname, student number and subject at the top of each page. 5) The IMM GSM requires assignments to be presented on plain A4 paper. You must show all working calculations, including and where appropriate multiple choice working calculations. 6) A separate assignment cover, which is provided by the IMM GSM, must be attached...
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...MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW To purchase this visit here: http://www.activitymode.com/product/mkt-506-week-9-assignment-4-strayer-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW Assignment 4: A Message Without Words Due Week 9 and worth 200 points Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Write a ten to fifteen (10-15) page paper in which you: 1. Copy or re-create the picture advertisement and include it on the title page. 2. Craft a message for this image and its appeal to the public on behalf of Benetton. 3. Define the goal of this campaign and the targeted audience with supporting rationale. 4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: 1. The technologies used along with expected benefits of each. 2. How the message and goals will be promoted. 3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external...
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...MKT 510 ASSIGNMENT 3 INFORMATION SEARCHES To purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-3-information-searches/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 510 ASSIGNMENT 3 INFORMATION SEARCHES MKT 510 Assignment 3 - Information Searches- Consumer Behavior In this assignment, you will be required to detail a consumer’s shopping experience and decision making. Use consumer products of your choice to illustrate your examples. Write five to seven (5-7) pages words paper in which you: 1. Define low involvement, medium involvement, and high involvement purchases. 2. Discuss what marketing actions undertaken by the makers of your chosen product would spur the consumer to search for information for low involvement purchases, medium involvement purchases, and high involvement purchases. Incorporate principles regarding problem recognition and reaching theconsumer’s desired state. Use Figures 14-1 and 14-2 in Chapter 14 of the text as a guide. 3. Provide between three to five (3-5) pictures of products in each category. Note: The graphically depicted solution is not included in the required page length. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 510 Assignment 3 Information Searches in order to ace their studies. MKT 510 ASSIGNMENT 3 INFORMATION SEARCHES To purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-3-information-searches/ ...
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...EDWARDES COLLEGE PESHAWAR Department of Professional Studies ASSIGNMENT COVER SHEET Student Name: Subject Name: Assignment #: Assignment Title: Issue Date: Date(s) Returned to Student: Student Declaration 1. I certify that this assignment is entirely my own work, except where I have given fully-documented references to the work of others, and that the material contained in this assignment has not been submitted for assessment in any formal course of study. 2. I understand the definition and consequences of plagiarism. My assignment will be cancelled and failed if it is copied from another student, book or internet website. Assignments to be submitted as per specified due dates as published in assignment briefs. Faculty policy requires that assignments are to be submitted to your lecturer/ tutor in class or in faculty office. In case of late submission please attach the late submission form, signed by the head of department or tutor. Student Signature Date: Formative Deadline: Date(s) Submitted: Summative (Final) Deadline: Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: □ HND Computing □ HND Business □ EDSML For Tutor Use Only Date / Time _______________________________ Signature __________________ □ Late Submission Note: - Attach this part with your assignment x-----------------------------------------------------------------------------------------------------------------------------------------------------------------------x Edwardes...
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...Assignment 1 – Set Communications & Marketing Objectives for an Idea/Product/Service – 10% Assessment This is a grouped assignment linked to the learning outcomes and objectives of Unit 1. Students must review Chapters 4 & 5 prior to completing this assignment. Assignment 1 involves applying the DAGMAR strategic planning process to set two types of IMC objectives: 1. Marketing Objectives (Chapter 4 –Objective Setting p.110) 2. Communication Objectives (Chapter 4 – Communications Objectives p.114) Following DAGMAR – your objectives must include the following four (4) strategic planning principles: 1. A well-defined target audience; 2. Concrete and measurable tasks; 3. Benchmarks and a degree of change being sought; 4. A specified time period. Completion Instructions First you will select: (1) a product/service and (2) a key target audience that you get to know intimately. Second you will choose one (1) of the following managerial options for setting IMC objectives: 1. Category Need 2. Brand Awareness 3. Brand Attitude 4. Brand Purchase Intention Third, once you have selected your idea/product or service, your audience and your managerial option, you will proceed to plan a strategic framework of your marketing and communications objectives using the principles of DAGMAR. These objectives will guide the promotional program development and provide a benchmark against which performance for your product/service/idea can...
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...|Unit: |4 |Marketing Principles | | |Credit Value: | |15 credits | | |QCF Level 4 | |Unit Code: F/601/0556 | | |Assignment ref: 4/Term2/2012 | |Learning Outcomes: | | | |1 Understand the concept and process of marketing | | | |2 Be able to use the concepts of segmentation, targeting and positioning | | | |3 Understand the individual elements of the extended marketing mix | | | |4 Be able to use the marketing mix in different contexts. | | | | |Learner’s Name: | | | ...
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...FINAL ASSIGNMENT |Programme Title |Edexcel BTEC Level 5 HND Diploma in Business (QCF) | |Unit Title |Marketing Principles | |Unit Code |F/601/0556 | |Assignment No |01 | |Level |Level-5 HND | |Credit value |15 credits | |Assessor | | |Deliverer | | |Handout Date | | |Hand in Date |31/07/2014 | Assignment Title: Making Marketing Decisions You have been appointed...
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...Subject : Principles of Marketing / Introduction to Marketing Subject Code : BDK 101 / BDK 101F Lecturer’s Name : Erna Masfiza Assignment Number : 1 Title of Assignment : Chapter Presentation (Group) Mark : 20 Instructions:- 1. Create a convincing chapter presentation of about 30 to 40 min with your own power point slides. You should include all the components by referring to the lecturer’s slides. 2. You will have to add additional information, examples & visual aids that support your presentation. The topic should be relevant to the major topic. 3. Please present using Your Own Laptop. 4. All presentations will be graded INDIVIDUALY. Criteria are: general quality of presentation; punctuality & appearance (5 marks), slide attractiveness (5 marks), explanation & Q&A. (10 marks) 5. Upon your completion, please submit the hard copy of this assignment (slides) to your lecturer. (6 slides in one page) 6. Please include the cover page for this assignment. Your cover page should include KLMU logo, your name, your student’s number, your class code/group, your subject name and code, and also your lecturer’s name. Subject : Principles of Marketing / Introduction to Marketing Subject Code : BDK 101 / BDK 101F Lecturer’s Name : Erna Masfiza Assignment Number : 2 (Group) Title of Assignment : Marketing Analysis Mark : 20 Requirement 1. Please use Arial 11/ Times New Roman 12...
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...Assignment 1 MKTM001/3 (Principles of Marketing) This assignment constitutes 40% of your overall grade for this module. Submission date: Thursday 31st March 2011. “The centrality of marketing in creating growth and shareholder value suggests a new role for marketing both as a discipline and function…The concept of marketing that will make it more effective in tomorrow’s boardroom is one of contributing to the creation of shareholder value. It can be defined as follows: Marketing is the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.” Doyle, P., (2000), Value-Based Marketing, Chichester: Wiley, p29. 1. What is marketing: discipline and function 2. What benefits of marketing to an organisation and customers, focus on organisation : creating growth and shareholder 3. How to create growth and then maximise share holder value: + developing relationships with valued customers: how to develop relationship, take an example +creating competitive advantage: how to, take examples Conclusion. By reference to academic literature, critically evaluate Doyle’s definition of marketing. Using examples, indicate how a company could apply this definition to create and manage its marketing strategy. You are required to produce an academic paper which demonstrates your understanding of key aspects of the Principles of Marketing...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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...Department of Business Studies HELP Bachelor of Business (Hons) Year 1 HELP Bachelor of Management (Hons) Year 1 HELP Bachelor of Business Psychology (Hons) Year 1 INTERNAL SUBJECT DETAILS Semester 3, 2015 Subject: MKT 101 Principles of Marketing Subject Lecturer/Tutor: Ms Liew Huey Min Telephone: 03-2716 2000 Fax: 03-2095 7100 Email: liewhm@help.edu.my Consultation: By appointment PRE-REQUISITE(S) No pre-requisite is required. SYNOPSIS MKT101 has been designed to provide students with an introduction to the field of marketing. The subject focuses on the relationship between organisations and the consumer, expressed through the marketing mix. Essentially, studies are concentrated on the nature and behaviour of supplying organisations, nature and behaviour of the consumer and the various marketing mix elements (product, price, place, promotion) which are used by organisations to satisfy needs and wants of consumers. While the subject has a theoretical base, practical application of the marketing concepts to 'real world' situations via a specific project is an essential part of the subject. LEARNING OBJECTIVES Upon completion of this subject, students should be able to: Provide an understanding and appreciation of the areas of marketing principles including its theories, concepts and importance for businesses; Demonstrate knowledge of the broad range of marketing skills necessary to build profitable relationship with customers; ...
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...Marketing Principles and Analysis MKT 305 Winter Quarter 2014-2015 Instructor: Bill Froese Office Location: See Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues in marketing, segmentation, targeting and positioning. This course examines how organizations discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and not the 16th! There is also a bundled package including the Text with Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 978-1-305-59157-8 Finally, you can get the Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 9781285369488 Special Note Regarding CourseMate: CourseMate supplemental resources are bundled with the purchase of a new textbook. CourseMate can become...
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