LECTURE 2: RAZZAQUE Lecture objectives 1. 2. 3. 4. 5. Explain company‐wide strategic planning and its four steps Discuss how to design business portfolios and develop growth strategies Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value Describe the elements of a customer‐driven marketing strategy and mix, and the forces that influence it List the marketing management functions, including the elements of a marketing plan
Words: 2786 - Pages: 12
Management, Mahidol University. All rights reserved. Case Summary Korea Semiconductor company founded, began with Wafer production. And acquired by Samsung latterly Crisis : 2001 – 2002 Semiconductor Industry Crisis Growth : Semiconductor Industry has 16% of growth rate On average, 1960 - 2000 1980s, Samsung Group more focus on Electronics market and found Samsung Electronics, manufacturing in South Korea built 8” Wafer technology developed, dramatically shift to Samsung of production
Words: 1352 - Pages: 6
Submitted by : Roll no 15, MBA IB (2013-16) Submitted by : Roll no 15, MBA IB (2013-16) Analysis of Avago Tech and Broadcom Merger Analysis of Avago Tech and Broadcom Merger News Excerpt: Avago Tech to acquire Broadcom ($31 billion) Specialized semiconductor manufacturer Avago Tech (AVGO) is buying its rival Broadcom(BRCM) in a $31 billion deal, creating a combined company that will have the most diversified communications platform in the semiconductor industry, with combined yearly revenues of
Words: 1554 - Pages: 7
of pursuing high growth businesses. The financial crisis that hit in the fall and the termination of PIC joint venture called into question Dow’s ability to finance the deal. Based on the valuation models, paying $78/share for Rohm and Haas remained a good value for Dow post financial crisis as the combined company retained its ability to generate synergies. Dow should proceed with the deal as announced to prevent costly litigations and aim for maximizing long-term shareholder value. To avoid being
Words: 3832 - Pages: 16
c. Net operating working capital changes; salvage value d. Stand-alone risk; corporate (within-firm) risk; market (beta) risk e. Sensitivity analysis; scenario analysis; Monte Carlo simulation analysis. f. Risk-adjusted discount rate; project cost of capital g. Decision tree; staged decision-tree analysis; decision node; branch h. Real options; managerial options; strategic options; embedded options i. Investment timing option; growth option; abandonment option; flexibility option a.
Words: 1697 - Pages: 7
in sales growth, profits as well as its market share in US. In a meeting in 2001, the management sought to increase its market exposure in the mid-priced footwear and apparel lines to revitalize growth and to cut down expenses to increase profits. These measures were expected to yield higher growth in revenues and consequently income of Nike Inc. The Issue: “The issue is the Buy or Not Buy decision of Nike Stock by the mutual fund manager.” The Issues requires the analysis of Market
Words: 1027 - Pages: 5
important things which have an influence on the success of an organization.’ Longman English Business Dictionary ‘…an understanding of organization and its environment with respect to long-range perspective.’ Model of Strategic Analysis Tools Typology ‘…the process of conducting research on the business environment within which an organization operates and on the organization itself, in order to formulate strategy.’ BNET Business Dictionary ‘… a theoretical informed
Words: 2018 - Pages: 9
aimed to find if there exist a significiant difference in the growth of plants when exposed to different colors of light specifically red, yellow, green, blue, and white. In this case, the researchers chose the mongo plant since it grows quickly and the researchers can quickly gather the needed data immediately. B. Statement of the Problem This study determined and compared the effect of different colors of light on the growth of mongo plants. Furthermore, it addressed the following
Words: 6779 - Pages: 28
INTRODUCTION 1.1 Background to the Study Since the 1960s to date, small and medium sized enterprises (SMEs) have been given due recognitions especially in the developed nations for playing very important roles towards fostering accelerated economic growth, development and stability within several economies (Yitzhaki, 2006). They make-up the largest proportion of businesses all over the world and play tremendous roles in employment generation, provision of goods and services, creating a better standard
Words: 21615 - Pages: 87
Domestic Gross Domestic Product By: Amy Montes AIU online Busn300-110 The Gross Domestic Product is defined as the market value of the goods and services that are produced by a country. The GDP is calculated three different. The expenditure approach this will calculate the final spending on goods and services. The Product approach is calculated by the market value of goods and services produced. Lastly the income approach this would be the sum of the income received by all the producers in
Words: 639 - Pages: 3
