CASE STUDY REPORT INTERNATIONAL MARKETING SHISEIDO Shiseido is a Japanese cosmetics producer, market leader in its home country and one of the top ten players in the industry worldwide. Founded 1872 by Arinobu Fukuhara, Shiseido is also known for being the oldest cosmetics company in the world. COMPANY FACTS Net sales (consolidated): $ 7,024 billion Number of employees: 28,810 SHISEIDO group: 89 companies 29 domestic 57 overseas STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS Apart from
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CASE ANALYSIS ON JOHNSON AND JOHNSON (PHILIPPINES), INC.: JOHNSON’S FACE POWDER Submitted by: Bravante, Marikon Manaligod, Kristina Salumbides, Lois Conrad Sumadsad, Beatrix Keith Tolentino, Maria Yvette I. Point of view We will take the point of view of Vice President of Marketing P.M. “Boy” de Claro because he is in-charge of the introduction of the product to the market. II. Situation Audit * In the mid-1880s, Johnson and Johnson (J&J) was founded in the U.S producing
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Executive Summary: Our company Potdar & Sons ltd. was formed more than 50 yrs ago on a revolutionary idea with the simplest mission of adding Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. Our corporate tradition is rooted in the principles of personal integrity, respect for the individual and doing what's right for the long-term. Our purpose is to provide branded products and services
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1.0 Business Description 1.1 Company Background Shiseido started off Japan's first Western-style pharmacy 140 years ago in 1872 (Shiseido, 2012) .Since then, Shiseido has led Japanese cosmetics technology and culture, it has expanded its business to countries and regions in Europe, Americas, and Asia/Oceania (Shiseido, 2012). Shiseido expands globally since 1957 in a number of countries in the Asian market, starting point in Taiwan then to Singapore, Thailand and China. Shiseido brand products
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Marketing Management-I Assignment-I Environmental Analysis Personal Care in Amway Acknowledgment Perseverance Inspiration and motivation have always played a key role in the success of any venture. So hereby, it is our pleasure to record thanks and gratitude to the people involved. Last, but not least, we would like to thank all group members who support us throughout the assignment. Contents 1. Overview ........................................................................
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I. Company Analysis i) Company Background M.A.C (Make-up Art Cosmetics) was found by Frank Toskan and Frank Angelo in 1984, Toronto, Canada. Since they were both involved in fashion photography, they soon saw the opportunity of high quality cosmetics for professional photography. The philosophy of the company was to provide high quality and innovative products of “All ages, All races, All sexes”. In its early years, M.A.C geared towards professional make-up artists. They started by giving
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STRATEGIC MANAGEMENT MGMT E -5000 LVMH Case Analysis By Kavya October 6, 2008 External Analysis for LVMH. Environmental analysis (PESTEL): See Exhibit 1 for comparison of PEST factors: Key findings on the analysis were: * The luxury goods industry was very sensitive to the fluctuation of the economy and any economic drift could have a great influence on its sales. * If the economy was depressed its sales growth went down sharply (e.g. SARS attack 2003) and so did the consumer
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today: Why is the beauty industry so profitable? The beauty industry, also known as the cosmetics industry, includes sales of cosmetics, perfume, and products for skin and hair care. Beauty salons and spas are considered the service sector of the beauty industry. The global beauty industry has an annual growth rate of 4.5 %, and is estimated to worth 265 billion dollars in 2017. For the ten minutes or so, I’ll show you three main reasons to explain the profitability of this industry. I’ll start by looking
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QURRAT.UL.AIN IRSHAD 75 CONTENT: * Background. * Head Office * Vision. * Mission. * Unilever Key Facts. * Unilever Portfolio. * Product and Service Analysis. * Unilever’s Marketing Strategy. * Unilever’s Operational And Distributional Strategy. com BACK GROUND In the 1890s, William Hesketh Lever, founder of Lever Bros and later Lord Leverhulme, wrote
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December 2009, Holista CollTech Ltd. was established as a biotechnology company and its core business was the production of ovine collagen and Kacip Fatimah extracts. The ovine collagen was used mainly in a broad range of food, health supplements, cosmetics, and medical products, while Kacip Fatimah extracts were ingredients for food and supplements products. Holista CollTech's corporate vision was to be a global player in the multi-billion dollar collagen and herb extract markets. However, it faced
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