individual personality Demands: Human wants that are backed by buying power. Market offering: Some combinations of products, services, information or experience offered to a market to satisfy a need or want. Products: Persons, places, organizations, information, ideas. Services: Activity or benefit offered for sale that is essentially intangible and does not result in ownership. Brand experiences: “. . . dazzle their senses, touch their hearts, stimulate their minds.” Marketing Myopia:
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ORGANIZATIONAL BEHAVIOR Unit- 1. Definition, need and importance of organisational behaviour- nature and scope- frame work – organisational behaviour models. What Managers Do Manager: Individuals who achieve goals through other people. Managerial Activities • • • Make decisions Allocate resources Direct activities of others to attain goals Where Managers Work A consciously coordinated social unit composed of two or more people that functions on a relatively continuous basis to achieve a common
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Chapter 3 Questions: 1. How would you categorize Generation X using the five segments of the marketing environment? A: Competitive Environment B: Political-legal environment C: Economic environment D: Technological environment E: Social-cultural environment 2. Joe and Ryan both have storefronts in the local mall. Joe sells candies and Ryan sells pretzels. Are Joe and Ryan in direct competition with each other? A: Yes B: No Consumer Behavior and Marketing Reading: Contemporary
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terms may be understood as the set of forces that cause people to behave in certain ways. A motivated employee generally is more quality oriented. Highly motivated worker are more productive than apathetic worker one reason why motivation is a difficult task is that the workforce is changing. Employees join organizations with different needs and expectations. Their values, beliefs, background, lifestyles, perceptions and attitudes are different. Not many organizations have understood these and not many
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amount of risk. Strategic management process is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns. 2. Describe the 21st-century competitive landscape and explain how globalization and technological changes shape it. * The fundamental nature of competition in many of the world’s industries is changing. There are rapid changes in industry boundaries and markets. * Conventional sources of competitive advantage
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successful management .Difference between management and administration Management definitions: * The process of organizing methods ,manpower and other resources to achieve organizational goals * Is more than art and science Managing is working with and through people to accomplish the objectives of both the organization & its members. * It means art or skills of directing human activities and physical resources in the attainment of predetermined goals. * According to Henry Fayol
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An Analysis of Lewin’s Force-Field Theory of Change Management and Organizational Behavior Abstract This core content of this research is concentrated around Kurt Lewin’s Force-Field Theory of Change and how it affected the landscape of the business word and how it applies to the world we live and operate in currently. Many of theories and principles that are generally accepted in the business world today derive from some of the principles outlined by Lewin and his research. His work has been
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it is not a synopsis. Note: the word “introduction” is not required in APA. Note: All required headings are provided in this paper – level 1, level 2 headings and are in APA format. DO NOT delete them; just delete the text with [ …] and respond to each heading as the weekly assignments require. Subordinate headings – level 3 are also provided – just respond to them and do not delete them. This introductory section should be about ½ to ¾ of a page and is worth 2 points.] Executive Summary (2 points
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parents. Thank You Ahamed Rikaz Contents Introduction - 4 - Organizational Structure - 5 - Tools Used For Business Analysis - 10 - SWOT Analysis - 11 - New Steps In Strategic Plan - 19 - Market Analysis: - 19 - Risk management, Contingency plan - 26 - Impact of internet on the organizational environments and strategic planning - 28 - Utilization of Information System in Strategic Plan - 31 - Management Information
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maintaining an environment in which individuals working together in groups, accomplish efficiently selected objectives. It is concerned with: 1.2.1. identifying the aims and objectives of an organization 1.2.2. implementing policies by setting procedures, programmes and strategies to help in the achievement of organizational aim and objectives; 1.2.3. brining together all the various factors of production (People, money, materials, machinery, methods, and activates); 1.2.4. making the best possible use of
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