PORTER ANALYSIS ON SAMSUNG The intensity of competitive rivalry (High) Samsung experiences a high degree of rivalry with existing firms (such as Apple, Nokia, and Sony), because the smart phone industry has many competitors that are equally balanced, and thus rivalry is high. The market for smart phones has slowed in growth since its boom, so pressure to take customers from competitors is also high. While Samsung has been doing great keeping up with the industry and even leading in
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Implementing situation analysis to identify marketing opportunity For a marketer, the most important aspect of marketing management is to analyze the recent and changing trends in the market, conduct a situational analysis and meet the demands of their consumers. Trend Analysis is the practice of collecting information, analyzing it and them attempting to spot a pattern or ‘trend’ in the information. After spotting the trend in the information, marketers follow it to come up with ideas in order
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Google Google is founded by two Stanford University Ph.D. students, Larry Page and Sergey Brin. Google the search engine original named is BlackRub. It takes the name from a play on word Googol- the number 1 followed by 100 zeros, a reference to huge amount of data online. Google mission was: “to organize the words information and make it universally accessible and useful.” In recent year, Google had expand to many different field and become a multinational technology company that specialize in
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MICROSOFT SWOT ANALYSIS: STRENGTH: * Brand loyalty * Brand reputation * Easy to use software * Strong distribution channels * Robust financial performance * Acquisition of Skype(1) * No. 1 Operating System on the planet: As of 2012, there are over 1.1 billion computers in the world, and 90% of them use Microsoft Windows. * No. 1 Marketing Campaign of 2012: Ace Metrix has declared Redmond's new “clickaholics” Surface ad as the hands-down most effective Tablet ads
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Corporation (IDC) has reported that Xiaomi Inc, a privately owned Chinese electronics company headquartered in Beijing, China, was the top smartphone company in China last year with a 12.5 percent market share, narrowly outpacing South Korea’s Samsung. The article analysis the strategies used by Xiaomi to become a market leader. The key strategy that put Xiaomi firmly on the map was coming up with a good quality phone at a lower price range. Xiaomi pursued a very different business model to Apple, selling
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Contents Marketing Plan 1 Moto Xoom Pro 1 Executive Summary: 3 Introduction: 4 Current Situation: 4 Business Environmental Analysis: 5 Internal Environments: 5 Financial Resources: 5 Human Resources: 7 Physical resources: 8 External Environment: 8 PEST analysis: 8 Industry Environment: 9 Key success factors: 9 Competitor Analysis: 10 SWOT Analysis: 14 New Product Description: 15 Issues in existing MotoXoom: 16 Advantages of new MotoXoom- pro: 17 Marketing Strategies:
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BlackBerry's share of the smartphone operating platform market dropped from 21.7% in July 2011 to 9.5% just a year later, according to comScore. Meanwhile, Apple's market share went from 27% to 33.4% in that time, while Google's share went from 41.8% to 52.2%. BlackBerry’s sales of smartphone is now continuously dropping II. POINT-OF-VIEW: In today's earnings report, BlackBerry said the $2.7 billion charge was based on the results of an analysis of its long lived assets. Separately, there were
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Why the connected experience revolution is yet to be televised Tony Duarte Connected TVs and second screen experiences have disappointed. Why? Where does the future lie and how to get there? This white paper considers the answers. © 2013 – All rights reserved Fluxx Ltd. | 11th March 2013 fluxx.uk.com Table of Contents Executive Summary The Connected Dream The Fragmented Reality Consumers Broadcast Industry Connected Device Technology Smart TVs Mobile Devices Synchronisation and Mobile
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Strategy 7. Strategy to Protect Innovations 8. Bibliography Executive Summary This document has been prepared to provide RIM, the makers of Blackberry, with a new insight for a strategic plan that will aid the organization into becoming a fair market leader once more. RIM transformed into a dominating force in the cell phone industry between the early 1990s and late 2006 with innovative technology for their Blackberry Smartphones. As an avid Blackberry user, I’ve seen RIM prosper into a fine
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replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment. Competitors like Apple, Blackberry, HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. By the end of 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala)
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