provide a detailed history of Apple and describe the current state of the company and the corporation’s future goals and vision. (Page limit: 2-3 pages, double spaced. Please include references and in-text citations). On April 1st 1976 Apple Computer was founded in a garage as the result of the combined effort of Steve Jobs, Steve Wozniak and Ronald Wayne. At this time Steve jobs was working at Atari, under Atari founder Nolan K. Bushnell. Wozniak finishes work on the Apple 1 at the time when he was
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The Start of Apple Anusree Banerjee Table of Contents Executive summary 3 Pre-foundation partnership 4 Initial bootstrapping 4 Angel investors 4 Initial public offering 5 Success mantra 6 Appendices 8 Venture Capitalists tell their story: Arthur Rock on Steve Jobs 8 Preliminary confidential offering memorandum 9 Bibliography 10 Executive summary This report highlights the start of the entrepreneurial journey of Steve Jobs – the founder of Apple. The Apple journey started
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similar products and create competition (2013, 02). Consumers are able to have options in the marketplace. Apple Inc. and Microsoft are two companies that offer similar products to consumers. Apple, created by Steve Jobs, is an American multinational cooperation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Microsoft, created by Bill Gates, is an American multinational software cooperation headquartered in Redmond
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APPLE AND THE DISMISSAL OF JOBS JOHN SCULLEY APPOINTED CEO OF APPLE -1983 John Sculley, a marketing expert, and as President of Pepsi Co, known for the introduction of Pepsi Challenge. "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?“ DYNAMIC DUO - JOBS AND SCULLEY BUSINESS WEEK OCT 1983 Sculley used his marketing experience to help keep the aging Apple II generating much-needed cash. Helped Jobs launch the Mac with
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Analysis of Apple Inc Apple Computer Company originated on April 1, 1976 by Steve Jobs and Steve Wozniak, dropped out of high school. At the time of forming their partnership, Steve Jobs worked for Atari and Steve Wozniak worked at Hewlett-Packard. Their company initially started in Steve Jobs’ garage. The first computer was the Apple I, followed by Apple II which launched in 1977. By 1980, Apple III was released and they were able to employ several thousand people. Apple or “the company”
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FACULTY OF BUSINESS NILAI UNIVERSITY BACHELOR OF BUSINESS ADMINISTRATION BM 3319 BUSINESS SYNOPTIC 1 TITLE: Case Study: APPLE (Apple’s Profitable but risky Strategy) Prepared by: LAM SOON LIANG BBAMGT 00009666 Date of Submission: 8th December 2014 Question 1: With reference to the case study, provide one example with a paragraph of not more than 5 lines, which clearly illustrates a link between topics or concepts drawn from at least 2 modules you studied. Launched
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Apple Inc, in 2010. 1. Apple is one of the most known brands in the world. It has been the leading producer of computers, phones and mp3 players for years. Apple had one of the first PC’s built and used for the general public. This has since evolved into a very competitive PC market. The difference between Apple and others is the operating system in which it functions, and the functionality of that operating system. Apple has evolved it’s computers from the big desktop, to the iMac
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Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY ..............................................
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Congratulations, you and your MacBook Pro were made for each other. Welcome to your MacBook Pro. www.apple.com/macbookpro Built-in FaceTime HD camera Make video calls to the latest iPad, iPhone, iPod touch, or Mac. Help Center facetime Thunderbolt high-speed I/O Connect high-performance devices and displays. Help Center thunderbolt MacBook Pro Click anywhere Pinch to zoom Rotate images Scroll up or down Swipe between full-screen apps View Mission Control Multi-Touch
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The Good How can we have a list of Apples greatest successes without including the computer that kicked it all off, the Apple II. This is the computer that started it all, built just 12 months after the Apple 1 came out, it was the computer that made Apple the company it is today. It was the fastest selling computer of its time, and was designed by cofounder Woznaik. Apple sold this line if computers for almost 20 years or until about 1993. The Apple II cost about $1300 when it first went
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