THE SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES (SVIMS), PUNE REPORT ON ENTERPRISE ANALYSIS: DESK RESEARCH COURSE (COURSE CODE 115) OF FIRMS M/s. Apple Inc. And M/s. Samsung Electronics Ltd. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE MBA DEGREE PROGRAMME OF THE UNIVERSITY OF PUNE OCTOBER, 2013 SUBMITTED BY Komal Singh ROLL NO. 13216 (BATCH - 2013-14) SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES KOREGAON
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Value through Higher Benefits vs. Price 9 References 10 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims
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from including Dell, HP, Samsung, and Apple. Personally, I’ve owned products offered by both Dell and Apple. As such, I’m intimately familiar with the pros and cons of each. Further, I have, too, determined which is, from the perspective of a student, better suited for course work. Ultimately, I believe the Apple MacBook, which has served as my primary laptop, is the standout choice. I’ve found that, notably, it syncs effortlessly and smoothly without other Apple products. For instance, by using the
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Running head: DEFINING MARKETING AND MARKETING MIX Defining Marketing and Marketing Mix Defining Marketing and Marketing Mix An organization ability to market itself to consumers satisfying a need or a desire for specific product or service drives success. One can argue that an organization of any size needs some form of marketing to withstand the elements of time and competition. The forms of marketing can vary from an organizations consumer’s
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almost 20 years of unprecedented growth and industry leadership, Dell has started losing market share to its competitors: HP, Apple, Acer and Lenovo. Furthermore, its stock price has plummeted from its record 1998 high of US$139.88 to almost US$20.00 in July 2008. Due to poor performance, the founder of the company Michael S. Dell has returned to the company as CEO and has devised a plan to bring back Dell as a market leader in this industry and to improve its stock price. Company’s Current Strategy
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Products or Services The threat of substitute products is low. Their main production is panel TV, Substitutes for LCD are LED and OLED, both are newer technologies and they are currently developed by the LG too. As long as LG can maintain its current market share of a quarter percent for the newer products, substitute products would not be considered as threats. The company’s development of new products and technologies that can be differentiated from those of its competitors increases switching cost
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Financial Analysis, Apple Inc. For the fiscal year ended September 24, 2011 By Michael Sarkis 04/12/2012 Table of Contents Abstract 3 Background 3 Stock Performance 5 Ratio Calculations & Interpretations 6 Liquidity Ratios 6 I. Current Ratio 6 II. Quick Ratio 7 Asset Management Ratios 7 I. Inventory Turnover 7 II. Total Asset Turnover 8 Financial Leverage Management Ratios 8 Profitability Ratios 9 I. Gross Profit Margin Ratio 9 II. Net Profit
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their area's market: like a music shop, small market, barber shop or a newsagent. National: business where a small, local business may set up other outlet stores around Britain, this then becomes a national business. For example: WH Smith. International: a business in more than one country - would deal with language barriers also. An example of an international business would be Barclays. Global: a business in many countries - exchanges good a long way. for example: Amazon, Apple and Google
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creating products that were already in the market place, but changed the timing of production and the method of distribution that was in place with the company’s competitors by assembling computers to order and selling directly to the customers. The company focused on creating value for customers and meeting their needs, but into the new millennium they lost touch with the needs of their customers, which caused a significant decrease in their share of the market. In order to understand what made Dell
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creating products that were already in the market place, but changed the timing of production and the method of distribution that was in place with the company’s competitors by assembling computers to order and selling directly to the customers. The company focused on creating value for customers and meeting their needs, but into the new millennium they lost touch with the needs of their customers, which caused a significant decrease in their share of the market. In order to understand what made Dell
Words: 3121 - Pages: 13
