Apple

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    Apple Marketing

    Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global event? The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want. steve jobs apple computers Looking at the company’s latest

    Words: 323 - Pages: 2

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    Apple Inc

    profitability in PC industry is Apple Inc. The gross margin of Apple increased gently from early 1990s to early 2000s, and increased dramatically since 2006 (Attachment 3). From 1999 to 2011, the gross margin of Apple was around 40%, which is twice that of HP and Dell. According to our data in Attachment 1, products’ contribution to the total revenue in Apple has changed radically (Attachment 2). In 2004, revenue from Macintosh accounted for around 60% of the total revenue of apple, while in 2012, the contribution

    Words: 285 - Pages: 2

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    Apple Structure

    “Apple Inc” е американса мултинационална компания със седалище в Калифорния. Нейната дейност е изработката на електронни устройства, персонални компютри, и компютърен софтуер. Днес организацията се намира на втора позиция по МАРКЕТ КАпуиасблабла.. “Apple Inc” започва своята дейност през 1976, когато Стив Джобс, Стив Возняк и Роналд Уейн, обединяващо ги влечението към електрониката, пускат в продажба първият персоналният компютър “Аpple I”. До края на 70-те фирмата има вече продуктова линия. През

    Words: 1793 - Pages: 8

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    Apple, Inc.

    [pic] EXECUTIVE SUMMARY Apple, Inc. was founded in 1976 by Steve Wozniak and Steve Jobs as a technology company specializing in personal computers. In December of 1980, Apple became a publicly traded company and in 1982 became the first personal computer company to attain $1 billion in annual sales. In 1985 after the launch of the Macintosh, Steve Jobs was forced out of the company. He later returned in 1997 to rescue Apple from its stagnant and unimpressive performance of the early

    Words: 4450 - Pages: 18

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    Swot of Apple

    SWOT analysis of Apple Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc

    Words: 9551 - Pages: 39

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    Apple Inc.

    Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Steve Jobs, who the left company

    Words: 2993 - Pages: 12

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    Apple Inc.

    09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of

    Words: 5223 - Pages: 21

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    Apple, Inc.

    Apple Inc. Written by John Smith August 2011 Table of Contents Abstract 3 Company History 4 Current Financial Health 5 Stock Performance 7 Bonds 11 Conclusions 12 Works Cited 13 APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15 APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16   Abstract Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976, it is difficult not to see their products anywhere

    Words: 2792 - Pages: 12

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    Apple Case

    Case 3: Apple Inc. I. Introduction Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage. Steve Jobs and Steve Wozniak created the company in 1976. They wanted to “change the world through technology” by creating the personal computer (PC). The launch of Apple II in 1978 was the

    Words: 2849 - Pages: 12

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    Apple Computer

    Describe the key strategic challenges facing Apple Computer. Apple needs to stay competitive and innovated. Apple always has new competitors with some trying to make substitutes. Such substitutes, like the Android Market causes Apple to stay competitive. Marketing is an area where Apple does not go over and beyond. Apple has repeat customers. True Apple customers return and usually have more than one Apple product. The name Apple has such a reputation that marketing is not the only

    Words: 1011 - Pages: 5

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