CONTENTS Page Abstract 3 1. Introduction 4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 Contents Page Abstract 3 1. Introduction 4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 2.1.2. Economic 5 2.1.3. Social 5 2.1.4. Technological 5 2.1.5. Environmental 6 2.1.6. Legal 6 2.2. Industries and sectors - Analyse Five Forces framework 6 2.2.1. The bargaining power of suppliers 7 2.2
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Apples Reinvention Apple started as an innovation in the garage of the parent’s home of Steven Jobs with the help of Steven Wozniak. This product they developed was innovation turned into invention. Through this process the Macintosh computer was created. The Macintosh was the first of its kind and as the Apple Company grew its culture was like a family. “Employees wore Apple logos on their clothes, had Apple bumper stickers on their cars, and spoke warmly of the Apple Family.”(Jossey-Bass p
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required you to read ahead of lecture notes? 2. what have you learnt about the integrated marketing communications concept and specially about some or all of the IMC tools through this report? IMC Campaign Of Apple Executive Summary Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a
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APPLE, INC. A Case Study in External Communication Written by: Jenny Lee Bachelor’s Degree Candidate Ian McCarthy Bachelor’s Degree Candidate Andrew Nguyen Bachelor’s Degree Candidate Robbie Reid Bachelor’s Degree Candidate Dr. Robyn Walker Faculty Advisor Center for Management Communication Prepared for: Case Study Initiative Center for Management Communication April 25, 2012 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought
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| Apple Inc. | Project Paper | | By Mateo Puente | 4/15/2015 | | Apple is one of the largest manufacturers of personal electronic devices in the world. They began their rise to the top in the late 1970’s with two individuals, Steven Wozniak and Steven Jobs. They met in high school where they became good friends and kept in touch after graduation. After they both dropped out of college they began working for companies in Silicon Valley. While Jobs was working at Atari, Wozniak was
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October 2013 Apple Analysis Apple Inc. was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. They originally launched one of the first personal computers. This company has come a long way in the last 39 years and has grown through their technology and innovation. They have had some stumbles along the way but their success over the years has dominated the negativity. In the last 15 years, Apple has introduced the iPod, Macbook, and the iPhone which has brought Apple most of its
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Gerard Lim BM4 MR.Reyes September 24 CASE ANALYSIS APPLE IPOD Apple is one of the biggest companies in the world now. They have started from a very low standpoint and reached a very high standpoint after the revolution of the IPOD during 2001. Apple sold 1,000,000 pieces of IPODS during 2003 , and even became higher until 2009. The iPod technology was a huge success for apple. But after the release of the iPhone the sales of the iPod lowered every year until the present
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------------------------------------------------- Apple IPhone ------------------------------------------------- Table of contain Introduction I. History and product line II. Some figures III. Apple as part of the Globalization process A. Benefits of outsourcing B. Inconvenient C. Final consequences on the American Economy Conclusion Reference ------------------------------------------------- Introduction Apple Inc. is an American high-tech multinational
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Apple Inc. is American company whose engagement priorities are developing and marketing personal computers, media devices and portable digital music player. Besides of all the devices the company develops and sells all the software which is needed to run the devices. It includes OS x and the IOS operating system; the iTunes media browser which is also compatible with other computer operating systems like Windows. Apple Inc was established by the founders Steve Jobs, Steve Wozniak and Ronald Wayne
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The Operations of the Apple Company Name Institution Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization’s external environment that can affect itssuccess. Provide explanation to support the rationale. Apple remains as an American multinational organization which operates in assembling, designing, and showcasing PCs, advanced music players that are compact, versatile specialized gadgets, media specialized gadgets and
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