Research Paper: Apple Inc. 1. The history of Apple Inc. and its products a. Introduction i. Apple Inc. is a multinational corporation that produces computers, electronics, computer software and other commercial servers, along creations such as the iPhone, iPad, iPod, and Macintosh computers. Apple Inc. was founded by Steve Jobs and Steve Wozniak on April 1, 1976 as the company was created under the name of Apple Computer. The company was later incorporated on January 3, 1977, in Cupertino
Words: 2775 - Pages: 12
Introduction Apple Inc. designs and manufactures computer hardware, software and other consumer electronics. The company’s most popular products include the Macintosh Computer, the Mac OS X, iTunes, iPod, the iPhone and the recently popular iPad. The company currently owns 284 retail locations in 10 different countries. April 1st, 1976 by Steve Jobs, Steve Wozniak first established Apple Inc. with the creation of the Apple 1, the first computer system with an encased circuit board. On June 5th
Words: 2586 - Pages: 11
Apple Marketing Mix Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs. After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew
Words: 980 - Pages: 4
SOM 498-002 Dr. Yan Ling ASSIGNMENT 2 FIRM ANALYSIS REPORT: APPLE INC. ------------------------------------------------- GROUP # 4 Sonny Nguyen || Brittany Krammes Larisa Zenokhova || Bryan Berduo Table of Contents Page # SECTION I – INTRODUCTION3 SECTION II – BUSINESS LEVEL STRATEGY3 SECTION III – VRIO FRAMEWORK OF RESOURCES & CAPABILITIES4 SECTION IV – VALUE CHAIN ANALYSIS6 SECTION
Words: 3121 - Pages: 13
CHAPTER III PROBLEM ANALYSES AND RECOMMENDATIONS 3.1 Problem Analyses The loss of Steve Jobs s CEO and the sluggish economic conditions in the Unites States did not stop Apple Inc. to grow its profit and revenues in 2012. This growth came primarily from the sales increase of iPhone and iPads, while Mac computers contributed 7% increase of sales from the same period. The only decline was in iPod sales, decreasing 15% from the second quarter of 2011. [pic] Figure 3.1 Apple’s Net Sales by
Words: 1124 - Pages: 5
Background Apple was founded by Steve Jobs and Steve Wozniak, two enthusiastic entrepreneurs. They wanted to sell personal computers, designed by Wozniak.After their establishment in 1976, they first introduced Apple I. That computer had some limitations. Removingthose, they release Apple II in the market which got the attention of people. Lateron, an investor named Mike Markkula who was a millionaire joined them to expand the business by investing in Apple computers. They also introduced Apple III but
Words: 1863 - Pages: 8
ensuing showdown. Sculley reorganized Apple in June 1985 to end the infighting caused by the product-line divisions, and Jobs, along with several other Apple executives, left the company in September. Competition in the industry of information technology involved Apple in a number of lawsuits. In December 1989 for instance, the Xerox Corporation, in a $150 million lawsuit, charged Apple with unlawfully using Xerox technology for the Macintosh software. Apple did not deny borrowing from Xerox technology
Words: 405 - Pages: 2
the Company over time Steve Jobs and Steve Wozniak founded Apple on April 1, 1976. The two Steves, Jobs and Woz (as he is commonly referred to – see woz.org), have personalities that persist throughout Apple’s products, even today. Jobs was the consummate salesperson and visionary while Woz was the inquisitive technical genius. Woz developed his own homemade computer and Jobs saw its commercial potential. After selling 50 Apple I computer kits to Paul Terrell’s Byte Shop in Mountain View,
Words: 4781 - Pages: 20
Economic Analysis of Apple Inc. Introduction 3 Industry analysis 4 Personal computers 4 Computer software 5 iPod and iTunes 5 Company analysis 7 Apple Computers Inc 7 Apple Inc 8 Innovation 9 Profitability 9 Recommendations 11 Personal computing 11 Conclusions 12 References 13 Appendix 14 Introduction The primary purpose of this report is to execute an economic analysis on Apple Inc. We will review the impacts that the competitive market has had on Apple, since it was founded
Words: 2654 - Pages: 11
TRENDS IGNORED BY APPLE Since being founded in 1976, Apple has been considered as leading designer and integrator of computer hardware and software. By 2010, it has completely changed the music, mobile telephone and retail operations. One of the most important reason behind its success has been deep understanding of people- what they want and how they want. Even those products were created by Apple, which people were not aware of; that they would need it, love it. Example is- I- pod. It had innate
Words: 551 - Pages: 3
