1. Analyze the UK shower market. Shower industry analysis Rivalry (High): competition is fierce in the industry because new design could be copied quickly. Lead-time of a new technical invention is about 2 years. Distributor (Buyer) bargain power (High) - Product differentiation (Low): The shower industry has been stagnant in term of technical breakthrough. The products in the market are probably very similar in their inner mechanism with little difference in appearance. - Distributors’
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WITHOUT AWARENESS IS SIMPLY OVERPRICED Strategic Analysis External Analysis Internal Analysis Quartz Product Analysis Lesson Learned, Findings Targeting the plumber ........Why ??? “73% buying decision involve plumber advice Plumbers are the most seller and also the most influencer in the showers sales product, Aqualisa should make an intensive approaching program to introduce the Quartz benefit to the plumbers”. Save the cost of advertising “Based on exhibit 4, we can take some information
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Marketing I Day 4 Report – Jeremy Pichitphan G595484 1. Breakdown of UK shower market is as below, Overall Characteristics * Every household had a bathtub but only 60% of them had showers. This shows big market growth opportunity (another 40%) * Shower market in UK is still undeveloped compared to other market for example in U.S. Consumers’ satisfaction is often low due to the following issue; * Low pressure of water * Unreliable water temperature * Low quality
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[->0] AQUALISA QUARTZ IVANTORRECILLA[->1] Feb 5, 2011 Buenos días, ¿cómo va eso? Cuelgo mis comentarios respecto a este caso, es muy interesante. Me gustan los casos de este hombre. A ver si me apaño. [->2] IVANTORRECILLA[->3] Feb 5, 2011 http://pdd-b-11-equipoiii.wikispaces.com/file/detail/AQUALISA+QUARTZ.xls [->4] jrmp[->5] Feb 5, 2011 Os paso mi análisis del caso. 2.1. ¿CUÁL ES LA PROPUESTA DE VALOR PARA LOS FONTANEROS? ¿Y PARA LOS CONSUMIDORES? La propuesta de valor para los
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Why the initial failure Premium price product aimed at wrong target audience One of the reasons the sales of the Aqualisa Quartz failed is because the product was a premium priced item that was aimed at the wrong target audience. This could be because as a company they did not have many if any products that fell into this sector making it hard for them to understand how to advertise the product to the public and where was best to place the product as well. No new product offer As
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so they could even send their young apperentices. * Inexpensive models that were easy to install for DIY market. * The quartz shower provided efficient and reliable water pressure and temperature. * Parents loved it because it was safe for their kids to use on their own. * The elderly loved it because they didn’t have to fight withh stiff valves. * Quartz Shower Valve has a good design and it doesn’t have a mounted bulky white box that is visible in the shower stall, since it uses
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Final Exam Questions Course 62.601 (Customers and Markets) Fall 2014 / Professor Tao (Tony) Gao Question 1: I recommend CDT to introduce accessories for music, movies and video game fans as a new category of products. These accessories include posters, clothes, cups, and so on. These accessories related to a specific movie or famous star, for instance, a T-shirt with a theme of Star Wars. As CDT is a store for music lover and movie lover, this new category can attract these customers’ attention
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Aligning Strategy and Sales 2012 December 2 - December 7, 2012 Schedule for Sunday, December 2, 2012 Time 11:00 - 3:30 PM 4:00 - 5:45 PM Event Registration Opening & Introductory Case Session Instructor: Frank Cespedes Location McArthur Hall Program Office McCollum 101 Cabot Pharmaceuticals, Inc. (510030) 5:45 - 6:30 PM 6:30 - 7:30 PM 7:30 PM Opening Reception Opening Dinner Individual Preparation McArthur Hall Lounge Kresge South Terrace Copyright 2012 President and Fellows of
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Bus 252a Marketing Management Mondays and Wednesdays 2: 11:00 – 12:20pm Fall Semester 2014 International Hall Sachar Building Grace Zimmerman Senior Lecturer Email: gzimmerm@brandeis.edu Office: Lemberg 161 Office Hours: Mondays and Wednesdays 11:00 – 12:20 and 2:00 – 3:00 pm, or by appointment
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Bus 252a Marketing Management Mondays and Wednesdays 2: 11:00 – 12:20pm Fall Semester 2014 International Hall Sachar Building Grace Zimmerman Senior Lecturer Email: gzimmerm@brandeis.edu Office: Lemberg 161 Office Hours: Mondays and Wednesdays 11:00 – 12:20 and 2:00 – 3:00 pm, or by appointment Brandeis University
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