1.1 Customer Segmentation and characteristics: 1.2 Channels: 1.3 Competition: Top UK shower market competitors including Aqualisa have been shown below with their market ranking and market share in each kind of shower products: 1.4 Company and Market environment: Market Environment U.K. shower market is a matured market and can be roughly estimated to be around € 400 million market Showers in U.K. were plagued with problems. Only about 60 percent of U
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Case study Aqualisa Quartz: Simply a better shower Q1. What is the Quartz value proposition to a) consumers b) plumbers? Ans. Aqualisa, a U.K. based shower manufacturing Company had launched its premium brand µQuartz¶ in May 2001. The Company has been very reputed in the U.K. market for its top quality showers, reliability and great service. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied with the existing
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Aqualisa Quartz Simply a Better Shower 1) In 2001 the Company came up with Quartz Standard Shower and Quartz Pumped Shower. The production and innovation used to create these two products provided the following value proposition to the two groups: a) Consumers : The consumers were unhappy with the existing showers in the market , they faced the following issues that were addressed by Quartz * Poor Pressure and varying temperatures of water * The life of the showers was limited
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Aqualisa Quartz Marketing Assignment 1 Purpose and Issues Purpose To revise the marketing strategy for the new Aqualisa Quartz shower, following poor initial take-up of the offer “Everything . . . tells me this is a breakthrough product. My worry is we’ll miss the opportunity.” Issues The Quartz is an innovative product that has brought improved functionality and ease of installation. However, plumbers are the primary route for shower purchases and this does not align with plumbers
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The Problem: The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is calledQuartz. Despite of its features such as quality, safety, cost of installation and ease of installation andusage, the early sales have been disappointing. The problem is not that sales are low, but the reasonswhy sales are not as expected. Some of the reasons are related to distribution channel, promotionalstrategy and positioning of the product. Consequently, the real problem here is how to boost
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options which they did not understand well. Technological: No real innovation before the Quartz. Only innovations at this stage are aesthetic but have a minimal effect on market share. Natural: COMPANY SWOT Evidence Implications Strengths Market Growth Aqualisa is a profitable company with a market growing at a rate of 5% to 10% in 1998 Strong reputation Premium brand Consumers view Aqualisa as a premium brand with great service and with top quality showers Top raking Number 2
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What is the Quartz value proposition to plumbers ახალი პროდუქტი თავაზობდა სანტექნიკებს ყველა პრობლემის გადაჭრის გზებს: - დრო სამუშაოს შესასრულებლად საჭირო იყო რამდენიმე, საათი მაშინ როდესაც ბაზარზე არსებული ყველა დანარჩენი პროდუქტი საჭიროებდა 2 დღეს მაინც რომდაემონტაჟებინათ. - გამძლეობა პროდუქტი ძალიან გამძლეა რაც ასევე ამცირებს სანტექნიკების რისკებს რომ ისინი ერთ ოჯახში საშხაპის შესაკეთებლად მეორედ მივიდნენ. თან დამონტაჟების შემდგომ გამოძახებაში სანტექნიკოსები
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9-502-030 REV: JULY 10, 2006 YOUNGME MOON Aqualisa Quartz: Simply a Better Shower Plumbing hasn’t changed since Roman times. — Tim Pestell, Aqualisa national sales manager Harry Rawlinson (HBS ‘90) shrugged out of his overcoat and headed to the reception desk of the South Kent County Marriott. “Can you direct me to the breakfast room?” he asked, “I’m meeting some guests from America.” The receptionist pointed toward a hallway lined with photographs of the region’s golf fairways and putting
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Purpose and Issues Purpose To revise the marketing strategy for the new Aqualisa Quartz shower, following poor initial take-up of the offer “Everything . . . tells me this is a breakthrough product. My worry is we’ll miss the opportunity.” Issues The Quartz is an innovative product that has brought improved functionality and ease of installation. However, plumbers are the primary route for shower purchases and this does not align with plumbers perceptions of values, because The very fact that
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Management Case: Aqualisa ------------------------------------------------- Date: December 2, 2010 Main Problem: Aqualisa creates a new breakthrough shower- the Quartz. The product has significant improvements when compared with the other existing products on the market, such as: * Efficient and reliable water pressure and temperature * One touch control on the wall * Light signaling the right temperature is achieved etc * Installation of the Quartz was about half a day
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