the organism matures biologically and it gains experience. (Olson & Hergenhahn, 2009) It is an important part of all living organisms because they seek those conditions for survival. How intelligence manifests will vary as conditions vary. This theory is often referred to as genetic epistemology; it attempts to trace the development of intellectual capabilities. Schemata Children are born with a few highly organized reflexes (sucking, looking, grasping, reaching, etc.) Instead of discussing individual
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Cognitive Psychologists’ Approach to Research 1 Why Make Assumptions? How Did Philosophers and Early Psychologists Study the Mind? ■ ■ ■ ■ Philosophical Underpinnings The Beginnings of Modern Psychology The Response: Behaviorism Behaviorism’s Success How Do Cognitive Psychologists Study the Mind? ■ ■ ■ ■ ■ ■ What Behaviorism Couldn’t Do Failures of Behaviorism to Account for Human Behavior The Computer Metaphor and Information Processing The Behaviorist Response Abstract Constructs
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CHAPTER 4 WUNDT AND GERMAN PSYCHOLOGY The book which I here present to the public is an attempt to mark out a new domain of science. —Wilhelm Wundt, 1874 PREVIEW AND CHAPTER OBJECTIVES Chapters 2 and 3 describe the context out of which modern psychology emerged in the nineteenth century. Philosophers, interested in the same fundamental questions about the human mind and behavior that occupy psychologists today, began to speculate about the need to examine these issues scientifically.
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Enjoy! Hedonic Consumption and Compliance with Assertive Messages ANN KRONROD AMIR GRINSTEIN LUC WATHIEU This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as
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