Business-to-business B2C & B2B A B2C site is defined as a consumer shopping on the Web, often called business-to-consumer (or B2C). B2C ordinarily refer to on-line trading and auctions, for example, on-line stock trading markets, on-line auction for computers and other goods. B2C e-commerce refers to the emerging commerce model where businesses /companies and consumers interact electronically or digitally in some way. One of the best examples of B2C e-commerce is Amazon.com, an online
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B2B vs. B2C For more than a decade usage of the Internet has increased exponentially changing the way companies interact with their customers. According to Ralph Oliva (2007, p.1), “Forecasters expect domestic B2B purchases will continue to total trillions of dollars annually.” He goes on to say that in 2004, “domestic B2B online sales totaled $2.7 trillion” while online retail sales in 2004 reached $184 billion. This increase has opened up new opportunities and challenges for marketing
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The Reading List for the Final Exam Spring, 2011 I. Business Initiatives: Gaining competitive Advantages with IT 1) IT strategies * Supply chain management (SCM) * Customer relationship management (CRM) * E-Collaboration vs. Informal Collaboration * ERP II. Porter Five Forces Model 1) According to porter, the nature of competitiveness in a given industry can be viewed as a composite of five forces: * Buyer power, Supplier power, Threat
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Business (B2B) marketing has existed for centuries but for a long time it had been ignored and remained in the shadows of the more traditional Business to Consumer (B2C) marketing (Pitt & Honeycutt, 2001). It is over the last two decades has more light been shone on this important phenomenon- where businesses trade with other businesses, governments and Institutions . It is essential to first and foremost understand that B2B marketing cannot exist in isolation, the existence of B2B and B2C markets
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B2B Marketing Module 1 A Perspective of B2B Marketing IIM Ranchi PGDM 2014-16 Introduction IIM Ranchi PGDM 2014-16 Facts • Proportion of pure B2B firms ~ 30% • Share of B2B transactions ~ 46% of GDP IIM Ranchi PGDM 2014-16 Nature • Customer is an organisation Organisational marketing? ▫ Enterprises Users OEMs Dealers & distributors ▫ Institutions ▫ Government IIM Ranchi PGDM 2014-16 The B2B-B2C dichotomy • Differences in ▫ Market structure ▫ Buying
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“E-commerce covers outward-facing processes that touch customers, suppliers and external partners, including sales, marketing, order taking, delivery, customer service, purchasing of raw materials and supplies for production and procurement of indirect operating-expense items, such as office supplies. It involves new business models and the potential to gain new revenue or lose some existing revenue to new competitors. It's ambitious but relatively easy to implement because it involves…suppliers
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project Methodology The Research Consortium Report Supply chain integration and the Internet Traditional versus e-business focus e-Fulfilment Need for end-to-end e-Fulfilment solutions Software Standards Conclusions 8 8 9 11 12 13 15 17 18 3.1 3.2 3.3 3.4 3.5 3.6 Chapter 4 Differentiation in e-Business 18 19 21 24 25 33 Introduction B2B business models B2C business models Differences between B2B and B2C Regional differences in e-Business Concluding Remarks
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development has been "nature vs. nurture", or nativism versus empiricism. 7) The volume of B2B (Business-to-Business) transactions is much higher than the volume of B2B transactions. [The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer. For example, an automobile manufacturer makes several B2B transactions such as buying
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Objectives Define B2B commerce and explain its scope and history. • Explain the procurement process, the supply chain, and collaborative commerce. • Identify the main types of B2B commerce: Net marketplaces and private industrial networks. • Explain the four types of Net marketplaces. • Identify the major trends in the development of Net marketplaces. • Identify the role of private industrial networks in transforming the supply chain. • Explain the role of
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Planning 9 Goals and Objectives 9 Planning Gap 9 Ethics in Marketing 10 Market Research 10 Research methods & Data Mining 10 Market Research Process 11 Consumer Behavior 11 B2C vs. B2B 11 Marketing to B2B 11 Marketing to B2C 11 Consumer Decision Making Process 12 Factors Affecting B2C and B2B consumer behavior 12 Market Segmentation 12 Market Segmentation Concepts 12 Behavioral 12 Demographic 12 Geographic 12 PRODUCT 13 o Core product 13 o Actual product
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