Individual Written Report: Tiger Beer AB112 Marketing Nanyang Business School Tutor: Mr Craig Ewan Done By: Eufratia Raissa Mandhela 1. Company Introduction Tiger Beer was first introduced in October 1932 by the Malayan Breweries which was first established in 1930. Despite its modest starting point, Tiger Beer has expanded vastly and can be found in over 70 countries today. It is also brewed it 11 different countries such as Singapore, Malaysia, Thailand, Vietnam, Cambodia, China
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Corona Beer: From a Local Mexican Player to a Global Brand Case Analysis Chris Brown, Jennifer Roath, Janissa Pheann BUSA 499 November 30, 2009 Table of Contents: Business Overview............................................................................................................p.3 Products.................................................................................................................p.3 Structure..................................................
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The biggest producer of beer in American is Anheuser-Busch (AB). Formally the largest brewer in America, Anheuser-Busch is now part of the global beverage company InBev, the maker of approximately 200 brands of beer and soft drinks that primarily includes Stella Artois, Becks, Leffe, Hoegaarden, Skol, and Michelob. AB InBev, through its interest in Grupo Modelo, also offers the Corona brand. The company is valued at 130 billion dollars with revenues over 31 billion worldwide. The flagship product
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and the level of economic freedom. I will conclude by explaining both the opportunities and threats that exist due to the current socioeconomic factors in Germany, and how these factors may affect operating a business. Last, I will elaborate on the beer consumption in Germany and how this information might affect the operating expansions of Schmidt Brewing if they chose to do business in Germany. Germany is a country located in Central Europe and is bordered by both the North Sea and the Baltic Sea
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Case Analysis: Corona Beer (Modelo) By LaTeia D. Shed Professor Carroll August 5, 2011 LaTeia D. Shed Strategic Management Professor Carroll 8/5/2011 Case Analysis: Corona Beer (Modelo) 1.Identify and discuss the trends in the global beer markets. In the 1930’s, prohibition policies were established that affected the sale of beer as well as alcohol. In 1991, Corona saw a slowdown in growth caused by doubling of federal excise tax on beer. Corona’s distributors responded
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Part A 1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer's keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not prepared
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of an energy drink, this could as a result attract younger, underage drinker to the product as young people are already the biggest group of consumers drinking energy drinks. Four Loko instead should have incorporated a design closer to resemble a beer bottle to ensure the packaging of the product does not attract the younger market and make sure the parents of younger people are not fooled into thinking the drinks in their household are energy drinks instead of alcohol. Four Loko should not have
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satisfy a myriad of customer needs; a few of their more recently-developed beers are actually based on customer suggestions and recipes. The AB/ InBev portfolio ranges from low-cost products such as Busch (which focuses on a costleadership strategy), while domestic brands such as Budweiser and Bud Light are a force to be reckoned with in the North American markets. Other brands such as Hoeegarden and Leffe appeal to craft beer consumers as well as global markets (a differentiation strategy). By customizing
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oriented strategy. Hence we can conclude that Paragraph 1 is Company A and Paragraph 2 is Company B. Beer Industry: Company C has less Cash and Short Term Investment (1.4 %) compared to Company D as that of 55.6%. This shows that Company D is financially conservative. Company D has stock (11.9%), which is more than Company C (4.3%) it proves that Company D produces seasonal and year round beers with smaller production volume. Hence slower sales in Company D will have lower inventory turnover with
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leftover from the brewing process to local pig farmers to use as feed. NBB has developed an organic wheat beer, making it one of the largest craft brewers in the country to do so. Beyond its commitment to the environment, New Belgium Brewing has become a model for social responsibility as a result of its philanthropic efforts in the states in which it is distributed. For example, for every barrel of beer sold, NBB donates $1 to a philanthropic cause within that state, amounting to nearly a half a million
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