Restaurant * Brief Description: A High Tech Restaurant is a place that mixes good food and high tech gadgets to attract young public with high income and constantly connected to social media. The idea is to have a restaurant covered by wireless Internet network, with tablets available in each table, televisions, notebooks all connected. It is possible to make orders trough the tablets and also chat with other people in the restaurant, login at Facebook, check in at Foursquare, watch videos at YouTube
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will be delivered sound enough as promised, thereby encouraging the benefits of both customers and service providers (Kotler et al, 2009). Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. (Encyclopaedia of Business, 2nd ed. ). Along with the rise in the uses of the Internet, sponsorship and celebrities, the traditional five elements were significantly
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Digital divide The digital divide is a term which is used to describe the difference between those who have the access to the information technology this involves mobile phones, internet, computers and television and those who do not have access to these services. The expression can also represent those who have the skills and expertise to use different types of technology. The digital divide can exist between those who are living in rural areas and those who are living in urban areas. Factors that
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Internet Advertising ------------------------------------------------- Top of Form Bottom of Form No matter where across the globe any given human lives or even how much effort one may put into avoiding the utilization of the internet, there is no doubt that it is virtually impossible to completely avoid “connecting” to this technology. One of the most rapid shifts that has occurred along side of the advancing internet technology and application, is the utilization of the internet by organizations
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"DIFFERENCE BETWEEN INTERNET ADVERTISEMENT AND TV ADVERTISEMENT IN BUILDING STRONG BRANDS" WHAT IS A BRAND? According to Rita Clifton, CEO of Interbrand Newell and Sorrell - a leading specialist brand consultancy firm - a brand is: "A mixture of tangible and intangible attributes, symbolized in a trademark, which, if properly managed, creates influence and generates value" This definition truly captures the essence of a brand, and highlights the importance of brand management. Branding
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B2C describes about all the business transactions in between the business & the consumer through Internet. It is prove by the success of the companies like Amazon, Dell etc that internet ahs open the new opportunities for every business and gives the chance to enhance the growth and profits. On the other hand, B2B defines all the business transactions in between the business and the business
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... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ........
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a curse has sparked much debate. This is because the benefit of globalization always come with the drawbacks. For me, the advantages of the globalization are outweigh its disadvantages. Convincing argument can be made that globalization has led to advancement in technologies. This advancement has built the new world without boundaries. So, the communication can be made with any other parts of the world through technologies such as internet and telephone. Hence, ideas exchange can be done among
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and books, have been considered as a type of internet piracy that threatens the creative industries, including films, music, software, and books. (Van Eijk, 2011) However, after the shutdown of Megaupload, one of the most popular file hosting site, a series of ripple effect happened, causing several other file sharing hosts either deleted their files, or set up an access restriction. (Peukert and Claussen, 2012) It appeared to be an impact on the internet piracy and the revenue of the creative industries
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problems effectively setting up their supply chains. Technology also plays an important role in the success of supply chain management. Even though the supply chain concept pre-dates the Internet, only through the use of web-based software and communication can it truly reach its full potential. Before the Internet, companies were limited because they were not able to receive or to send updates, feedback, or other
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