communication mix is a factor for success in the Bangladeshi clothing industry. The research results address three groups of companies. Companies with a more developed brand name place more importance on advertising in the marketing communications mix, while the second and third groups of companies give more importance to personal selling. Differences between the groups are obvious, and these correlate to the development of a brand name. The ready-made garment (RMG) industry of Bangladesh started in
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A Little Bit of Soul and a Lot of Success* IN TH E B EGI N ING IN the fall of 1983, a young man from Houston, named Michael, enrolled in the University of Texas intending to major in pre-med as his parents had wished. While taking classes, he continued the business he had begun in high school, upgrading personal computers for friends and teachers—this time out of his dorm room. By the start of the second semester, he had made enough money to move himself (secretly) and the business to a
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legendary, with little tolerance for bureaucracy and archaic business processes. Acquiring new businesses and ensuring that each business unit under the GE umbrella was one of the best in its field was a primary concern for Mr. Welch. Under his guidance, the company expanded dramatically from 1981 to 2001 (GE, 2012). The culture of innovation and learning, which included incorporation of measures related to new product development, technological leadership, and rates of improvement, aided Welch and the
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chapter 2 Learning Content Learning from Experience Anne Mulcahy, Chairman and CEO of Xerox, Commits to Business Ethics Individual and Organizational Ethics Learning Goals After studying this chapter, you should be able to: 1 Describe the stages of moral and ethical development. 2 Explain and apply the core concepts used by individuals and organizations to make ethical decisions. 3 Describe some ethics-based initiatives for fostering diversity in organizations. 4 Explain the nature of stakeholder
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legendary, with little tolerance for bureaucracy and archaic business processes. Acquiring new businesses and ensuring that each business unit under the GE umbrella was one of the best in its field was a primary concern for Mr. Welch. Under his guidance, the company expanded dramatically from 1981 to 2001 (GE, 2012). The culture of innovation and learning, which included incorporation of measures related to new product development, technological leadership, and rates of improvement, aided Welch and
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Caroline Regis at Excel Systems The case describes the effects of a proposed change in Excel's manufacturing strategy as seen through the eyes of the company's VP of Manufacturing, Caroline Regis. Regis’ employer, Excel Systems, merged with another company Gemini, a former competitor. The merger was followed by several changes to Excel's and Gemini’s old business approach. Excel System’s new CEO advocates a new manufacturing strategy: outsourcing, which he successfully ran with Gemini prior
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Introduction It’s like a family quarrel that nobody wants and nobody knows how to stop. The Concord Bookshop, a 64-year-old independent store regarded as one of the best in New England, is beset by a bitter clash between owners and staff. The conflict puts pressure on the store at a time when independent booksellers are reeling from competition from chains and the Internet. Eight of Concord Bookshop’s employees, including the trio of top managers, have quit or given their notice. The staffers’
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able to: • Develop skills in managing oneself, other people, groups, and ultimately organizations. • Develop rich set of softer interpersonal, influencing, team-building, conflict management, and communications skills. • Understand organizational performance, and career success in modern, dynamic and complex organizations. Transferable Skills Development: Transferable Skills Development is more than getting work done through people. It is developing people through work. If you want
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Global scenario. UNIT 2 Individual Behaviour; Personality; Learning; Attitudes; Perception; Motivation; Ability; Their relevant organizational behaviour. UNIT 3 Group dynamics; Group norms; Group cohesiveness; Group Behance to organizational behaviour. UNIT 4 Leadership Styles; Qualities; Organisational communication; Meaning importance, process, barriers; Methods to reduce barriers; Principle of effective communication. UNIT 5 Stress; Meaning; Types; Sources; Consequences;
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Review questions and application exercises on p. 134 and 135 Ch. 7 Product-selling Strategies that Add Value Article: Harte Hanks; Create and Nurture B2B demand with social media, 2010 Article: Ricci, L.R., ― What changed our sales cycle and Why?‖, 2005. Review questions and application exercises on p. 154 and 155, case on p. 155 Ch. 8 The Buying process and buyer behaviour. Article belonging to CH 8: How you slice it; smarter segmentation for your sales force.
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