commerce. Over the years, Congress passed additional laws giving the agency greater authority to police anticompetitive practices. In 1938, Congress passed a broad prohibition against unfair and deceptive acts or practices. Since then, the Commission also has been directed to administer a wide variety of other consumer protection laws, including the Telemarketing Sales Rule, the Pay-Per-Call Rule and the Equal Credit. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by
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Bait and Switch | Law, Ethics & Corp. Governance | Bait and Switch 1. Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. Betty driving for three hours in 100 degree weather has nothing to do with whether the dealer should perform in accordance with the published advertisement or not. According to Section 87(2) of the Restatement (second) states that “an offer
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Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. Ms. Betty, unfortunately, was privy to what many advertisements do to the consumer. They bait the consumer to come and buy with a wonderful price product that is offered, needed, or can be afforded by the consumer! Then sales person switch another product because the original product “went fast” or sold. This is one
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Bait and Switch Richard Sacks Strayer University LEG 500 – Law, Ethics, and Corporate Governance Professor: Dr. Michael T. Hanners [ November 4, 2010 ] Abstract This paper explores the relationship between the advertiser and the consumer as it relates to advertising and communications law and bait and switch. The publications all agree with their definitions and uses of advertising and communications law and bait and switch. The Advertiser is required to follow the advertising and communications
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com). 1. Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. No. A dealership is not required to sell a person a car just because that person had a hard time getting to the dealership. Generally, an ad is not to offer but invitations for offers. Betty might argue that she relied to her the doctrine of detrimental reliance on the ad, the fact that Betty had some hardship
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Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The dealership only cast a wide net over the area in the form of its advertising. It is commonly accepted that the dealership was advertising to the masses. The dealership may have had a target market segment in mind, but it would be in no one’s expectations for a specific advertisement to reach one particular
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Strayer University Law, Ethics and Corporate Governance LEG 500 Bait and Switch Betty drove three hours in one-hundred degree heat. Does this have any bearing on whether or not the dealer must perform in accordance with the published advertisement? The Federal Trade Commission defines bait advertising as an enticing but insincere offering for a product or service where the advertiser has no intention or desire to sell. Instead, the purpose is to entice the consumer to buy another
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1. Betty drove three hours in one hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. By law an advertisement is not a contract however, in most states the printed ad is technically an offer to sell in a specific vehicle at a specific price and if you take them up on the offer, then they have to sell it to you just as they advertised because you accepted the offer and were ready to pay the advertised
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the FTC has enacted laws directly affecting the manner in which companies can advertise. “Under the Federal Trade Commission Act, advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and advertisements cannot be unfair” (Facts for Business). There are many types of advertisements, which make it difficult to regulate, but some include catalog, children’s, alcohol, contests, credit, and even weight loss or other health advertisements. Through
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Transactions and Strategies Economics for Management This page intentionally left blank Transactions and Strategies Economics for Management ROBERT J. MICHAELS Mihaylo College of Business and Economics California State University, Fullerton Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Transactions and Strategies: Economics for Management Robert J. Michaels Vice President of Editorial, Business: Jack W. Calhoun Publisher: Joe Sabatino
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