The Global Pharmaceutical Industry Case Study Sarah Holland (Manchester Business School) and Bernardo Bátiz-Lazo (London South Bank University) Scenario Planning. A Worked Example in this Industry Context!. Step 1. Key trends • the pharmaceutical industry facing a rapidly changing environment, which offers both opportunities (such as harmonisation of regulatory requirements) but also threats (more discriminating purchasers) • the need for global presence to achieve adequate return
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Eli Lilly & Company Flexible Facility Decision (1993) Case Context Set in 1993, the case focuses on a difficult decision faced by Steve Mueller, manager of strategic facilities and planning at Eli Lilly, about the type of manufacturing facility to construct for the three new pharmaceutical products that the company plans to launch in 1996. A number of growing industry and company specific conditions have made this decision particularly relevant and have
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Merck, the FDA, and the Vioxx Recall In 1999 the Food and Drug Administration (FDA) had approved Vioxx, what would become Merck’s “blockbuster” drug. Although the FDA had approved the drug there was uncertainty of the safety of drug. Vioxx was approved to treat a variety of conditions, such as osteoarthritis and acute pain, but there was also a chance that it would increase cardiovascular problems. What I found most interesting about this case was the changes in how drugs are brought to consumers
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independent film is simply people who like horror films or dark films. My production suits the independent film genre because compared to a big blockbuster film it wasn’t expensive too shoot (it cost me nothing) and it was quite a simple and straight forward production. My movie also suits the independent film genre and audience because compared to big blockbuster films which have a lot of producers in my independent film there is only one producer. In my opening sequence I used certain sound effects
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entertainment goods, such as movie tickets. The unprecedented success of Avatar, both in terms of gross box office and higher-priced 3D ticket sales, however, created a strong 3.0% jump in revenue in 2009, exemplifying the powerful influence of a single blockbuster on industry performance, even
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| 2012 | | Prof. Gervais Victoria Skarbinski | [Netflix] | A case analysis on the movie rental company Netflix. | The major portion of revenue that Netflix derived came from its unlimited streaming plans that included either one, two or three DVD’s out at a time from the mailing system. Netflix began as a DVD rental provider that allowed customers to use the internet to select the DVD’s they wanted to rent. Netflix’s strategy so far has included offering various plans that incorporate
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Streaming Media Meggan Wood ENGL 135 18 May 2015 Prof. Joan Snyder Streaming Media The last few decades have brought about numerous changes to the audio and video delivery method. Where once a family would gather around a large and stationary radio to hear their favorite programs broadcast, nowadays a person can log in to one of many music sites and listen to pretty much whatever they want. Also, television programming providers such as cable and satellite are getting a run for their money
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Eli Lilly & Company Flexible Facility Decision (1993) Case Context Set in 1993, the case focuses on a difficult decision faced by Steve Mueller, manager of strategic facilities and planning at Eli Lilly, about the type of manufacturing facility to construct for the three new pharmaceutical products that the company plans to launch in 1996. A number of growing industry and company specific conditions have made this decision particularly relevant and have sparked debate with management and
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These deals are beneficial to Netflix because it not only helped Netflix boost its differentiation from Blockbuster by offering streamed movies but it also made them become a unique provider since they also offer physical videos. By making these contracts, Netflix has more movie options, on more devices. Another reason it is so beneficial to Netflix is because now more “Americans get high-speed Internet connections”. Aside from the fact that they can stream movies, they have made deals with so many
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| 2012 | | Prof. Gervais Victoria Skarbinski | [Netflix] | A case analysis on the movie rental company Netflix. | The major portion of revenue that Netflix derived came from its unlimited streaming plans that included either one, two or three DVD’s out at a time from the mailing system. Netflix began as a DVD rental provider that allowed customers to use the internet to select the DVD’s they wanted to rent. Netflix’s strategy so far has included offering various plans that incorporate
Words: 4227 - Pages: 17
