Each student must complete a Final Project. The Final Project is a definitive case analysis and is to be in the form of a written paper in APA format. The purpose of the Final Project is to assess the student’s learning accomplishments by demonstrating how well the student has assimilated the information learned in this and all other Business Management courses. The Final Project includes two definitive business case analyses. The successful student will be able to discern between relevant and
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SPRING 2009 Office Phone Email Chiung-Hui Tseng 61411A (Institute of International Business) (06) 275-7575 ext.53512 ctseng@mail.ncku.edu.tw Texts Ireland, Hoskisson, and Hitt (2009) The Management of Strategy: Concepts and Cases, 8th Edition, South-Western Press. Course Objectives In the past a few decades, the trend of globalization has rendered the world economies more interdependent. All businesses today (both international and domestic ones) are exposed to international
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over the past 25 years it has managed to retain its one- of a-kind corporate culture. Southwest has grown from a three airplane Texas puddle jumper into the world’s sixth largest airline in terms of enplanements. Southwest operates a fleet of 243 Boeing 737s and it now employs 23,000 people. They serve 51 cities in 25 U.S states. Southwest offers manager in training programs as well as leadership classes. Southwest recruits about 95% of executives internally. It is said that the airlines success
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establish effective supply chains to reduce their overheads. Using the Toyota pioneered Just In Time (JIT) analogy, which emphasizes the need to have just the required parts, quantities and time needed for production and distribution. Using JIT, Toyota, Boeing, Dell and HP have substantially reduced their warehousing and work in process costs. Over the past decade, JIT has transformed from a manufacturing methodology to a profound manufacturing organizational model. However, by stretching supply chains
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the society", and the vision and mission of "becoming the most favorite airlines for both customers and employees 2. What is its current strategy? Currently, China Southern operates more than 460 passenger and cargo transport aircraft, including Boeing 777, 747, 757 & 737 and Airbus A380, 330, 321, 320, 319. The airline fleet is ranked among the world’s top six airlines (in terms of fleet size) and with Guangzhou and Beijing as its central hubs, the carrier boasts a substantial route network
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World War 2 which maintained the development of technologies and the quality of aircraft. The post-war period is characterized with the rapid growth and further development of American Airlines. It was one of the first airlines which started to use Boeing 707 with jet engines. Today with the merger with numerous airlines, the company occupies the leading place on the US and international market of air transportation. The topic about the development and the international positions of American Airlines
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Introduction Air Southwest Company started in 1967 and in 1971 they changed their name to Southwest Airline Company (). Southwest is America’s low-cost carrier. Southwest’s vision is “to become the World’s Most Loved, Most Flown, and Most Profitable Airline (). Southwest’s mission is, “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit (). Their values are to be a warrior spirit, have a servant’s heart, have
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something that Southwest can just write off. Recommendation: I believe that before Southwest airlines buys AirTran, the companies should have a trial period. During the trial period, Southwest’s pilots should try to fly the Boeing 717’s, and AirTran pilots should try to fly the Boeing 737’s. Management should also rotate flight crews and air personal, that way all employees can get used to working with one another. After the trial period (which would hopefully be around 6 months), management should survey
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4, and 5 of the city metro U-Bahn. S-Bahn trains from MUC depart every 20 minutes, so passengers do not have to wait long. If the final destination is located in Munich city center, there is almost no difference what line S1 or S8 to take. In any case, they go via the central station. The
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Strengths - Safety Gilbert and Wong (2003) found that safety is always the first priority for passengers. (1) Cathay has been gained the world’s safety airline for the 3rd years by Germany’s Jet Arline Crash Data Evaluation Centre (2). High safety standard can get the trust of the passengers. - Global network/ Wide coverage Both Cathay and Cathay Dragon reaching more than 90 destinations, throughout Asia, the Pacific, Europe, North America, the Middle East and Africa. Cathay also a member
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