The BCG Matrix, the Growth-Share Matrix and Portfolio Analysis If you enjoy vivid visual metaphors for business, then you'll love the Boston Matrix! Also called the BCG Matrix, it provides a useful way of screening the opportunities open to you, and helps you think about where you can best allocate your resources to maximize profit in the future. Understanding the Model Market Share and Market Growth To understand the Boston Matrix, you need to understand how market share and market growth interrelate
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growing strength of the competition. As Facebook and new comer Snapchat continue to grow and get bigger, WeChat will have a problem as nobody will want to download their app as there are better alternative out there. 4) The Boston Matrix is a well-known tool for the marketing manager. It was developed by the large US consulting group and is an approach to product portfolio planning. It has two
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NGFL WALES BUSINESS STUDIES A LEVEL RESOURCES. 2008 Spec. Issue 1 Sept. 2008 Page 1 Boston Matrix structure can be used as a guide to product mix management. Specification requirement— Understanding of the Nature, Importance and Implications of the Boston Matrix. Product Types according to the Boston Matrix. Managing the Product Portfolio As we have seen every product has a life cycle, that is a period of time for which it appeals to the consumer. Within this life cycle there
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Unit 3 Introduction to Marketing – P1 - describe how marketing techniques are used to Market products in two organisations [IE] In this unit, I will be exploring the aspect of marketing in the business world. I will explore the techniques used by two contrasting businesses to be able to identify the differences between their techniques with a high degree of clarity. The 4 P’s: Product- A product is seen as an item that satisfies what a consumer demands. It is a tangible good or an intangible
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I decided to evaluate the organizational structure of the Boston Celtics, which is a professional basketball franchise whose team is a member of the NBA. The NBA is a professional basketball league in the United States and Canada that consist of 32 teams. I choose the Boston Celtics because it is one of the most recognizable franchises and logos in all professional sports. With 17 NBA championships, the most of any NBA franchise and unbelievable fan base from all over the world. The average fan
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could assess how PCL’s marketing activities assist in the achievement of its business objective. (13) Marketing is the management process that identifies, anticipates and satisfies customer needs profitably. It ensures a business has the right product, at the right place, at the right time and at the right price. If David wants to assess whether something works the best way to find out is through market research. Market research can be used to evaluate the success of marketing activities that David
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Boston Product Matrix The Boston Matrix was developed by the large US consulting group BCG (Boston Consulting Group). This matrix is a powerful tool that assists the firms planning their product portfolio. It has two controlling characteristics: relative market share and market growth as suggested from the figure below. [pic] Figure 5: Boston Corporate Group matrix It has four cells and each cell has its name as follows. • a. Dogs. The products that fall in this cell are the ones with a
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M1 In this is section I will be comparing the marketing techniques used by Coca-Cola and Microsoft in the marketing of their product. Ansoff matrix Coca-Cola uses market Penetration as a marketing technique to advertise their product without necessarily changing the physical aspect of it, this technique it’s also used by Microsoft in the marketing of the Xbox 360. This similarity is extremely fundamental because it shows you how both companies fully exploit their products without changing the
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Marketing Management Planning and Control | | Index Introduction 2 PESTEL analysis of electronic market 2 Planning tools 5 a) Boston Consulting Group 5 b) Ansoff’s Matrix 6 Market segmentation 7 Samsung market segmentation 7 Bibliography 9 Appendix 1 12 Appendix 2 14 Introduction This report covers three questions. The first
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M1 In this is section I will be comparing the marketing techniques used by Coca-Cola and Microsoft in the marketing of their product. Ansoff matrix Coca-Cola uses market Penetration as a marketing technique to advertise their product without necessarily changing the physical aspect of it, this technique it’s also used by Microsoft in the marketing of the Xbox 360. This similarity is extremely fundamental because it shows you how both companies fully exploit their products without changing the
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