UNIVERSITY OF MUMBAI M.Com I ( I SEMESTER ) SUBJECT MARKETING MANAGEMENT A PROJECT ON “Marketing Strategy Of Coca Cola” ACADEMIC YEAR 2013 – 2014 BY Farhad Kazi ROLL NO : 34 PROJECT GUIDE PROF. Sameer Tungare MALINI KISHOR SANGHVI COLLEGE OF COMMERCE & ECONOMICS JUHU, MUMBAI. DECLARATION I Mr Farhad Kazi, Student of Malini Kishor Sanghvi College of Commerce & Economics Studying in M.Com (Part I) Semester I , hereby declare that I have
Words: 7449 - Pages: 30
giant it is today. Nestle’s success can be attributed to its deep agricultural supply chain, strong local market teams, hiring from within, and long tenured CEOs. Nestle has become the epitome of innovation and success in the retail food product industry. In 1996 Nestle established the Nestle Environmental Management System (NEMS) in an attempt to produce more environmentally friendly products. NEMS required innovative eco-design in the company’s products and activities, and gave preference
Words: 1304 - Pages: 6
(: +44 (0) 79 7161 5339 Objective: Seeking a position using my operational background within the Supply Chain, offering opportunities for personal contribution and professional growth. 2004 to present Danone Waters UK - London, UK Bottled water market leader in the UK, with such brands as Evian and Volvic. (since Sept 2005) Warehouse Manager • Promoted to be in charge of 3 warehouses run by 3PL, in Northern France and Belgium, representing
Words: 740 - Pages: 3
Individual Case Assignment On COCA COLA Submitted to Professor Abdul Naveed By Sami Ahmad 049-466-147 March 10, 2015 IAF 831 Coca Cola Introduction & brief Background Under this case study on the strategic leadership at Coca Cola, various CEO’s reign has been discussed. I have taken Goizueta as the base and main character and then prepare EFE IFE and CPM matrix for his leadership. Vision and Mission Statement Our Mission Our Roadmap starts with our mission, which is enduring. It declares
Words: 845 - Pages: 4
(2007-2009) Roll No. : B07021220651 INDUSTRY GUIDE FACULTY GUIDE Mr.Manish Dangwal Mr. Taranjeet Singh [Marketing Executive] BHUTTA COLLEGE OF ENGINEERING AND TECHNOLOGY, LUDHIANA PUNJAB TECHNICAL UNIVERSITY, JALANDHAR CONTENTS Page No- 1. Acknowledgement 3 2. Certificate from faculty guide 4 3. Certificate from industry guide 5 4. Executive Summary
Words: 4587 - Pages: 19
the non-CSD consumption is growing, what should Pepsi do next? And how might Coke respond? Which strategies should the smaller competitors follow? I recommend Pepsi to pursue the market for its new non-CSD products, with sport and energy drinks, water, juices, teas, and snacks, while also focusing on its world expansion for the CSD and non-CSD market. Coke will, of course, do the same, while the smaller competitors will try to focus on each of their specific niche but also internationally. Analysis
Words: 1130 - Pages: 5
competition and changing consumer tastes. These recommendations include: • Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey. • Leverage the company assets by brand extension into water-based, slightly sweetened refreshment drinks to meet more health-conscious consumers. • Diversify offerings outside the non-alcoholic beverage market, leveraging the vast distribution network. Introduction Coca-Cola was born in Atlanta, Georgia
Words: 3255 - Pages: 14
The Coca Cola Company: Marketing Strategy Contents Introduction and Summary of the Company ............................................................................................ 3 Environmental Analysis ........................................................................................................................... 3 Political ............................................................................................................................................... 4 Economic
Words: 3976 - Pages: 16
2030, the tourism industry has grown to become one of the world’s fastest growing and largest economic sectors (United Nations World Tourism Ogranization, 2015). Traditionally the hospitality and tourism industry has not been viewed as one that has a large impact on the natural environment, especially when compared to industries such as oil, gas, and consumer product manufacturing industries. However, hotels contribute to negative environmental impacts through energy and water usage, importing non-durable
Words: 2406 - Pages: 10
1. Historically, why has the soft drink industry been so profitable? We will use the Porter’s Five Forces framework to demonstrate why the soft drink industry – where Coke and Pepsi were, and still are, the two largest players – has been so profitable. Historically, several factors indicated high barriers to entry. Firstly, the successful consolidation and vertical integration of Coke and Pepsi’s bottling networks created an extensive, and almost exclusive, distribution prowess. In addition
Words: 1309 - Pages: 6
