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Coca Cola Leadership

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Submitted By shamad76
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Individual Case Assignment
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COCA COLA

Submitted to
Professor Abdul Naveed

By Sami Ahmad
049-466-147
March 10, 2015
IAF 831

Coca Cola
Introduction & brief Background

Under this case study on the strategic leadership at Coca Cola, various CEO’s reign has been discussed. I have taken Goizueta as the base and main character and then prepare EFE IFE and CPM matrix for his leadership.

Vision and Mission Statement
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

IFE MATRIX for Goizueta as CEO of Coca-Cola

IFE MATRIX (INTERNAL FACTOR EVALUATION) | Sir # | Strengths | Weight 0 - 1 | Response 1 - 4 | Weighted score | | | | | | 1 | Speedier decision making | 0.20 | 4.00 | 0.80 | 2 | Risk taker | 0.15 | 4.00 | 0.60 | 3 | Visionary | 0.12 | 4.00 | 0.48 | 4 | Reward based incentive programs | 0.05 | 3.00 | 0.15 | | | | | - | | Weaknesses | | | | 1 | Less job rotation | 0.10 | 2.50 | 0.25 | 2 | Undiversified portfolio | 0.12 | 2.50 | 0.30 | 3 | Less focus on customers | 0.15 | 2.00 | 0.30 | 4 | High debt level | 0.11 | 2.00 | 0.22 | | | | | | | | 1.00 | | 3.10 |

According to

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